Host Brian Van Bower interviews Mike Farley, Elite Design Consultant at Claffey Pools, focusing on client approach and project collaboration. Farley stresses the importance of defining style and focal points early on, emphasizing the role of architecture in inspiring pool projects. He highlights the necessity of adapting to changes and integrating landscape design for cohesive outdoor spaces. Farley also discusses the value of education and charging for design services, emphasizing their long-term benefits in improving profitability and client commitment. Overall, the episode provides valuable insights into client interactions, collaboration, and professional development in the pool industry.