Greg Mohr chats with Mike Ficara about his entrepreneurial journey and insights into business success. Mike emphasizes not centering a business around its owner and identifying ideal clients. They discuss his book "Like Socks on a Rooster," onboarding strategies, selling techniques, and understanding customer problems. Mike shares his global client work, vision, and the launch of Guido Cigars. They explore balancing ventures and the importance of fun in entrepreneurship. The episode wraps up with self-reflection, maintaining a positive mindset, and where to learn more about Mike Ficara.

https://mikeficara.com/

(0:00) Introduction to the episode and guest Mike Ficara

(0:33) Mike Ficara's background and journey into entrepreneurship

(2:36) Importance of not revolving the business around the owner and ideal clients

(4:52) Mike's book "Like Socks on a Rooster" and onboarding new clients

(10:47) Selling strategies and understanding customers' problems

(14:31) Entrepreneurship goals and Mike's team structure

(17:38) Working with clients worldwide and vision for the business

(19:25) Launching and significance of Guido Cigars

(22:23) Balancing multiple businesses and the importance of fun in entrepreneurship

(24:51) Self-reflection and maintaining a positive mindset

(28:10) Where to find more information about Mike Ficara

(28:52) Closing remarks