Mike It Up

Mike and Jeff continue their discussion of mattress return policies, proposing a framework for what a sustainable "utopian return policy" solution should look like, and offering a road map for how to navigate the tricky path to get there. Part 2 of 2.

Mike and Jeff start an industry-wide conversation about mattress return policies — making the case for why trouble looms on the horizon, and why a change to current practices will ultimately be needed. Part 1 of 2.

Mike and Jeff finish breaking down the three key existential threats facing the mattress industry today, exposing the most insidious and least understood threat of all. Part 2 of 2.

Mike and Jeff highlight three huge existential threats facing the mattress industry today — illuminating the magnitude of risk and uncertainty posed by these threats, and explaining why each one puts the future of the industry in peril. Part 1 of 2.

In taking on the myth that brick & mortar retail is “walking dead,” Mike & Jeff map out a path that mattress retailers can follow to secure their future in today’s rapidly changing retail landscape. Mike walks through his strategic framework for brick & mortar retailers — The 3 C’s — and adds a 4th C that is particularly pertinent to independent retailers. The critical need for more efficient advertising and marketing, and how to do that, is also explained.

Mike and Jeff share proprietary metrics from GoodBed.com data that illustrate how mattress shopper preferences and behavior have shifted since March 2020, providing historical context for these metrics and then translating these changes into direct implications for retailers and manufacturers.

Mike and Jeff dive deep into the numbers from the Better Sleep Council's recently released consumer survey about mattress shopping behavior during COVID — uncovering some faulty and misleading conclusions in the published results, while also identifying some valuable and credible take-aways from the research.

In this introductory episode, Mike and Jeff talk about why they started the podcast and what they hope listeners will get out of it.