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Mike Killen – How To Build Marketing Funnels For Your Customers And Charge Good Money For It. - Agency Success GPS Podcast - Lee Goff - Episode 16
Sell Futures, Not Features
How To Build Marketing Funnels For Your Customers And Charge Good Money For It. We Motivate Marketing Agencies To Sell More Marketing Funnel Services To Their Clients, Increase Their Prices And Create Multiple Scalable Income Streams.
Mike Killen Is The Founder Of Sell Your Service. He Gives Marketing Funnel Agencies The Confidence To Create Multiple Scalable Streams Of Income, To Free Them From The Crushing Constraints Of The Traditional Out-Dated Agency Model. Mike Is The Best Selling Author Of From Single To Scale, Universe Fuel, And Five Figure Funnels.
Takeaways From This Episode:
- What A Basic Funnel Is And How It Delivers Value To Your Base.
- The First Rule Of Selling Marketing Funnels - Is Don't Call It A Marketing Funnel.
- Understanding The Differences Between Advertising And Marketing.
- What Should We Charge For Marketing Funnel?
- So, How Does A Funnel Benefit My Customers Business?
- Finding Those Emotional Triggers.
Michael talks about the little pitch that he gives about marketing funnels. It doesn't matter if it's websites, email, social media or none of that - forget about the tools - all we're trying to do is find a bunch of people that don't know that you exist, and pull them through and turn them into happy, profitable, repeat customers who refer you to their friends.
You can Consume 30 40 50% of an employee and when you automate that the human error aspect goes down. Everything gets better.
Little secret - you don't sell marketing funnels. The first rule of selling marketing funnels is don't call them marketing funnels. We talk about what most marketing businesses if they employ automation, or even just sales, general marketing, and sales, they do it correctly. They're in the business of operations and productivity. There are some massive companies that have tons and tons of leads coming in but 90% of them are garbage. They are wasting time and money.
Lot of people do not fully understand the difference between advertising and marketing. If you don't understand that, then you're going to be super confused by the whole marketing funnel. Everything you send is actually marketing. That's why successful companies invest so heavily in marketing. They can control the outcome and they understand what called the "time to close".
So, the number one thing Michael talks about is selling futures, not features. That means selling marketing funnels all based around benefits. The key to understanding a benefit is really just understanding the future that the customer wants? What are they wanting? In fact, on this show, we mention two or three benefits, all dealing with - productivity operations -Time-saving and Money making.
What we are talking about are human triggers. It is called emotional hooks or psychological hurdles. If we understanding the emotion behind decision making, we can understand the prospect's pain and help them where they need help.
Sophisticated marketing minds will tell you 100% of the time, it boils down to an unbelievably rudimentary simple emotion. They might try to check off the boxes logically to validate the emotion - but make no mistake about it - bring it back to that emotion every time and you'll win the sales game.
https://sellyourservice.co.uk/
https://www.facebook.com/groups/sysmastermind/
http://linkedin.com/in/craigjacobson
https://youtube.com/sellyourservice
View all episodes
By Lee GoffSell Futures, Not Features
How To Build Marketing Funnels For Your Customers And Charge Good Money For It. We Motivate Marketing Agencies To Sell More Marketing Funnel Services To Their Clients, Increase Their Prices And Create Multiple Scalable Income Streams.
Mike Killen Is The Founder Of Sell Your Service. He Gives Marketing Funnel Agencies The Confidence To Create Multiple Scalable Streams Of Income, To Free Them From The Crushing Constraints Of The Traditional Out-Dated Agency Model. Mike Is The Best Selling Author Of From Single To Scale, Universe Fuel, And Five Figure Funnels.
Takeaways From This Episode:
- What A Basic Funnel Is And How It Delivers Value To Your Base.
- The First Rule Of Selling Marketing Funnels - Is Don't Call It A Marketing Funnel.
- Understanding The Differences Between Advertising And Marketing.
- What Should We Charge For Marketing Funnel?
- So, How Does A Funnel Benefit My Customers Business?
- Finding Those Emotional Triggers.
Michael talks about the little pitch that he gives about marketing funnels. It doesn't matter if it's websites, email, social media or none of that - forget about the tools - all we're trying to do is find a bunch of people that don't know that you exist, and pull them through and turn them into happy, profitable, repeat customers who refer you to their friends.
You can Consume 30 40 50% of an employee and when you automate that the human error aspect goes down. Everything gets better.
Little secret - you don't sell marketing funnels. The first rule of selling marketing funnels is don't call them marketing funnels. We talk about what most marketing businesses if they employ automation, or even just sales, general marketing, and sales, they do it correctly. They're in the business of operations and productivity. There are some massive companies that have tons and tons of leads coming in but 90% of them are garbage. They are wasting time and money.
Lot of people do not fully understand the difference between advertising and marketing. If you don't understand that, then you're going to be super confused by the whole marketing funnel. Everything you send is actually marketing. That's why successful companies invest so heavily in marketing. They can control the outcome and they understand what called the "time to close".
So, the number one thing Michael talks about is selling futures, not features. That means selling marketing funnels all based around benefits. The key to understanding a benefit is really just understanding the future that the customer wants? What are they wanting? In fact, on this show, we mention two or three benefits, all dealing with - productivity operations -Time-saving and Money making.
What we are talking about are human triggers. It is called emotional hooks or psychological hurdles. If we understanding the emotion behind decision making, we can understand the prospect's pain and help them where they need help.
Sophisticated marketing minds will tell you 100% of the time, it boils down to an unbelievably rudimentary simple emotion. They might try to check off the boxes logically to validate the emotion - but make no mistake about it - bring it back to that emotion every time and you'll win the sales game.
https://sellyourservice.co.uk/
https://www.facebook.com/groups/sysmastermind/
http://linkedin.com/in/craigjacobson
https://youtube.com/sellyourservice