Sign up to save your podcasts
Or
Share Mike Lawson | Helping Business Owners Get More Attention Through Branding in Ghana
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Mike Lawson | Helping Business Owners Get More Attention Through Branding in Ghana
Mike Lawson is a brand strategist and Co-founder of Brainstorm Africa, which is a digital media agency in the country of Ghana.
We go over social media trends and dynamics in Ghana and how Facebook ads are a massive tool to help businesses get more awareness and sales. When talking about advertising and sales with Mike Lawson, he explains that it is always important to not be "sellsy". Instead, you need to be very informative and be in the customer's mind subconsciously.
When you run a retargeting campaign, you are targeting people who show some signs of interest, so they are more welcomed to the opportunity of buying your product or service.
In developed countries like the US, we are seeing huge social media trends such as Tik Tok and Instagram reels. In Ghana, however, it takes time for these trends to become mainstream. Facebook and Twitter are the hot social media platforms in Ghana, but Mike Lawson always has an eye on what is working in other countries so he can implement it in his business and personal brand.
If you want to check out Mike Lawson, you can find him here:
Check out Get The Bag Life and Hit us up!
- Tik Tok
- Blog
View all episodes
By Andres VasquezMike Lawson is a brand strategist and Co-founder of Brainstorm Africa, which is a digital media agency in the country of Ghana.
We go over social media trends and dynamics in Ghana and how Facebook ads are a massive tool to help businesses get more awareness and sales. When talking about advertising and sales with Mike Lawson, he explains that it is always important to not be "sellsy". Instead, you need to be very informative and be in the customer's mind subconsciously.
When you run a retargeting campaign, you are targeting people who show some signs of interest, so they are more welcomed to the opportunity of buying your product or service.
In developed countries like the US, we are seeing huge social media trends such as Tik Tok and Instagram reels. In Ghana, however, it takes time for these trends to become mainstream. Facebook and Twitter are the hot social media platforms in Ghana, but Mike Lawson always has an eye on what is working in other countries so he can implement it in his business and personal brand.
If you want to check out Mike Lawson, you can find him here:
Check out Get The Bag Life and Hit us up!
- Tik Tok
- Blog