This episode continues our Road to November 2024 election series, as co-hosts Debbie Cox Bultan and Ryan Coonerty talk with political consultant and co-founder of the Lincoln Project Mike Madrid. Madrid has long been a leading analyst of Latino voters and has led strategic outreach to Latino communities for various campaigns over the past 30 years. Now, he’s written a forthcoming book, titled The Latino Century: How America's Largest Minority Is Transforming Democracy, to provide a comprehensive study on voting trends among Latino voters. In today’s conversation, Mike, Debbie, and Ryan discuss why both Democrats and Republicans have struggled to reach Latino voters, how issues like the economy and housing are pushing Hispanic voters further right, and why dangerous stereotypes are costing both parties key votes. Mike also addresses how Republicans have changed their tone on American exceptionalism and instead embraced “cowardly” anti-immigration, anti-Latino rhetoric. Tune in to hear what drew Madrid to the Republican party many years ago and what inspired him to push back against Trump and co-found the Lincoln Project in 2019. 

Find more information on The Latino Century: How America's Largest Minority Is Transforming Democracy and pre-order the book here: https://www.simonandschuster.com/books/The-Latino-Century/Mike-Madrid/9781668015261

• [01:04] Welcoming Mike Madrid to this episode of An Honorable Profession.

• [01:52] Discussing some themes of Mike’s new book, The Latino Century.

• [06:48] The young nature of the Latino vote and why there’s no compelling economic agenda.

• [11:26] What each party gets wrong for Latino voters and who Mike thinks will win.

• [18:01] Mike debunks incorrect perceptions about Latino voters and their political views.

• [23:37] Our guest shares his opinions on what’s needed to win the upcoming election.

• [28:44] The evolution of the Republican Party and his work with The Lincoln Project.

• [37:40] How Mike feels about the 2024 election and what we can expect from The Lincoln Project.

Learn more about The Democracy Group at www.democracygroup.org.