In this week’s episode of the SIMPLE brand podcast, I talk with Mike Michalowicz, author of Clockwork: Design Your Business to Run Itself!

Mike was on the show back in episode 45 where we discussed how to differentiate your brand so you can grab and keep your customer’s attention.

But in this episode, we’re talking about lessons to help you simplify your business in a way that can make the most impact.

Mike's a keynote speaker, a best-selling author, a former Wall Street Journal columnist, and a business makeover specialist for MSNBC. Simon Sinek calls him “the top contender for the patron saint of entrepreneurs.”

Mike and I discuss his simple, counterintuitive approach to creating efficiency that frees you up to pay attention to the things that matter - in life and in your work. So regardless if you’re leading a team of one, a team of one thousand, or somewhere in between, you need to have an organization that gets things done while you do what only you should do - the strategic, needle-moving, drive-the-business-forward type of work. And that’s just what you’ll learn from Mike’s lessons from Clockwork.

Some of the topics we discuss include:

• The right way to delegate so that you’re truly freed up for the work you need to do
• The importance of defining and focusing on one core function in your business
• The “superhero syndrome” and why it’s so important to be able to remove yourself from the business for the sake of your team
• Why a 4-week vacation is actually valuable to your business and team
• Why the method of “capturing” your team’s processes is more valuable than SOPs
• The 5 dimensions of your team’s work

RESOURCES FROM THIS EPISODE:

• Mike's site
• Mike's book - Clockwork: Design Your Business to Run Itself