How do iconic brands remain relevant without losing the authenticity that made people care in the first place?

In this episode of Trendsetters, Deborah Malone speaks with Mike Nelson, Vice President of Marketing at Martin Guitar, about one of marketing's most difficult leadership challenges: balancing heritage with innovation. Mike explains why purpose—not nostalgia—should guide brand evolution, how Martin defines "accessible luxury," and why craftsmanship, emotional connection, and consistency matter more than ever in an era of constant change.

Whether you manage a heritage brand or a fast-growing startup, this conversation offers practical insights into building brands that evolve while remaining true to what matters most.