Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade he has been working on and working with an integrated agency model and he shares the lessons learned along the way.

With digital media and technology we saw the rise of the specialist agencies, then a trend back to the generalists, better known as the one-stop-shop. But more recently we are witnessing the rise of the integrated agency offering. This offering comes in many shapes and sizes. 

But no matter what the model there were always challenges and issues with making it live up to the promised delivery. From issues with attracting and keeping talent to behind the scenes in-fighting breaking out. Mike talks about the issues and opportunities of the various integrated agency models.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.