Like most RevOps leaders, Mike Rizzo's path to the top spot took an unexpected turn from an early start in digital marketing creating newsletters and field marketing to handling site migrations and other forms of revenue technology. "I was basically trafficking ads on an ad server and learning about pixels and retargeting, experimenting with different display ads," Mike said. "That's when I fell in love with the whole concept of marketing and sales tech."

What started as a need to wear multiple hats to help grow a business evolved into a powerfully diverse knowledge base that redefines what we need from marketing operations today.

During this episode of Go To Market with Dr. Amy Cook, Mike defends his evolutionary definition of today's marketing Ops, and why a RevOps leader with expertise in executing, marketing, and marketing operations and the tech stack reinforces the most pivotal role in GTM.