What’s the cost of ignoring cybersecurity? For a lot of businesses, it’s everything. This week, I’m talking with Mike Snively, a business development pro who’s spent decades helping companies prepare for the threats they never saw coming.

Mike lays out some jaw-dropping stats about cybercrime and explains why so many businesses are at risk without even realizing it. We break down the difference between sales and business development, why relationships are the real secret weapon in business, and how Mike’s “empty cup mentality” has helped him connect with people on a deeper level.

This episode is loaded with insights—from the real cost of cybercrime to timeless advice for building meaningful relationships. Whether you're running a business or just looking to improve how you connect with others, you’re going to want to take notes.

Filmed and recorded at the 9/8 Central Studio in Greenville, SC. Learn more about our video podcast studio.