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This week, Eric's continuing his conversation with Mike Wiston, CEO and Founder of mowpod. Mike delves into the intricacies of podcast monetization, networking, entrepreneurship, and balancing family life while running a successful online business.

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Key Topics Discussed In This Episode:

1. Podcasting as a Business:
   Mike emphasizes the importance of understanding the business side of podcasting and not just focusing on content creation. Learn how to secure sponsorships, even with a small audience.

2. Growth and Networking:
   Eric and Mike talk about the necessity of networking and how the podcasting community is similar to the punk rock scene in terms of collaboration and support.

3. Monetization Strategies:
   Dive into why traditional CPM advertising may not be sufficient and how sponsorships can be a more lucrative avenue for podcasters.

4. The Role of Video in Podcasting:
   Explore the debate between audio-only vs. video podcasts and what might work best depending on the goals and content type.

5. Short-form Video Content:
   A discussion on the value of short-form video clips for awareness and branding versus their effectiveness in driving podcast downloads.

6. Balancing Work and Family:
   Mike shares his personal philosophy on prioritizing family while managing a business and staying organized.

Connect with Mike Wiston:

Mike Wiston
Try Mowpod

Equipment Used in This Video:

• Shure MV7
• Sony MD7506 Headphones
• On-Air Sign
• Phillip Hue Go

Favorite Podcast Microphones:

• Shure SM58
• Shure SM7B
• Rode Podcaster
• Audio-Technica ATR2100x
• Heil Sound PR 40
• Rode PodMic
• Electro-Voice RE20
• Shure MV7 USB
• Rode NT-USB Mini USB Microphone
• Rode Procaster
• Samson Q2U

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