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Mike Witham :LLMs Are Changing Search Forever, Are You Ready?
In this episode of E-coffee with Experts, our host Austin Willman chats with Mike Witham, Head of SEO at 97th Floor, about the evolution of SEO in the age of AI, LLMs, and agentic automation.
Mike shares how he transitioned from running a family restaurant to leading SEO strategy for enterprise brands, and why empathy plays a crucial role in leadership and client communication.
They dive into how outdated content is hurting your rankings, what LLMs actually look for when crawling a site, why backlinks still matter, and how to optimize internal links for semantic relevance.
Mike also shares the SEO tools he swears by and how agentic AI like Comet is reshaping productivity.
This episode is packed with practical tips, insights, and future-facing strategy for anyone serious about SEO in 2025.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:40: Introduction
00:40 - 01:54: First Exposure to SEO & Early Career Steps
01:54 - 02:53: How Restaurant Work Shapes Empathetic Leadership
02:53 - 04:12: Mike’s Approach to Leading SEO Teams
04:12 - 05:24: Who 97th Floor Serves: SMB, Startups & Enterprise
05:24 - 06:51: SEO Strategy for Startups vs Enterprises
06:51 - 07:50: Content Bloat and Its Impact on Crawling
07:50 - 09:05: Lazy LLMs, Google’s Crawl Budget & Site Quality
09:05 - 10:24: Writing On-Page Content for LLMs
10:24 - 11:21: Internal Linking as Semantic Authority
11:21 - 13:02: Link Building in the Age of LLMs
13:02 - 14:50: Citations vs Backlinks: What Really Works
14:50 - 16:20: Digital PR's Role in SEO Strategy
16:20 - 17:53: Funnel Stage Content & Aligning CTAs
17:53 - 20:38: Common SEO Onboarding Wins & Mistakes
20:38 - 22:05: Using Tools Like Screaming Frog, Ahrefs, BrandRadar
22:05 - 23:50: Agentic AI & Real-Life Use Cases with Comet
23:50 - 26:08: Future of AI Agents in Marketing
26:08 - 28:09: Mike’s Billboard Message for the Marketing World
28:09 - 29:27: Where to Connect & Final Thoughts
https://www.linkedin.com/in/michael-o-witham/
https://97thfloor.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-coffee with Experts, our host Austin Willman chats with Mike Witham, Head of SEO at 97th Floor, about the evolution of SEO in the age of AI, LLMs, and agentic automation.
Mike shares how he transitioned from running a family restaurant to leading SEO strategy for enterprise brands, and why empathy plays a crucial role in leadership and client communication.
They dive into how outdated content is hurting your rankings, what LLMs actually look for when crawling a site, why backlinks still matter, and how to optimize internal links for semantic relevance.
Mike also shares the SEO tools he swears by and how agentic AI like Comet is reshaping productivity.
This episode is packed with practical tips, insights, and future-facing strategy for anyone serious about SEO in 2025.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:40: Introduction
00:40 - 01:54: First Exposure to SEO & Early Career Steps
01:54 - 02:53: How Restaurant Work Shapes Empathetic Leadership
02:53 - 04:12: Mike’s Approach to Leading SEO Teams
04:12 - 05:24: Who 97th Floor Serves: SMB, Startups & Enterprise
05:24 - 06:51: SEO Strategy for Startups vs Enterprises
06:51 - 07:50: Content Bloat and Its Impact on Crawling
07:50 - 09:05: Lazy LLMs, Google’s Crawl Budget & Site Quality
09:05 - 10:24: Writing On-Page Content for LLMs
10:24 - 11:21: Internal Linking as Semantic Authority
11:21 - 13:02: Link Building in the Age of LLMs
13:02 - 14:50: Citations vs Backlinks: What Really Works
14:50 - 16:20: Digital PR's Role in SEO Strategy
16:20 - 17:53: Funnel Stage Content & Aligning CTAs
17:53 - 20:38: Common SEO Onboarding Wins & Mistakes
20:38 - 22:05: Using Tools Like Screaming Frog, Ahrefs, BrandRadar
22:05 - 23:50: Agentic AI & Real-Life Use Cases with Comet
23:50 - 26:08: Future of AI Agents in Marketing
26:08 - 28:09: Mike’s Billboard Message for the Marketing World
28:09 - 29:27: Where to Connect & Final Thoughts
https://www.linkedin.com/in/michael-o-witham/
https://97thfloor.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]