In episode 21 of Breaking Through the Mayhem, host Adam Katz, CEO of Sightly, chats with Rachel Tipograph, Founder and CEO of MikMak, about the company’s 10-year journey, growth, and future plans. Tipograph shares how Gen Z and Gen Alpha are reshaping the consumer landscape, why brands like ELF Cosmetics and PacSun are thriving by embracing cultural relevance, and how marketing strategies can drive sales across the entire funnel. She also discusses the trend of brands leaning toward either premium or value offerings, with a focus on consistent investment as key to long-term success. Tune in for Rachel's insights on navigating e-commerce and keeping it real.