The Commodity Classic is one of the final shows in a very busy winter meeting season for growers.

This year’s activities in Denver once again attracted thousands of growers and industry officials, with hundreds of exhibitors and many educational sessions. The kickoff session featured a packed house to watch Redox CEO Darin Moon outline how growers can optimize their nitrogen use.

His message was well received by many, including Nebraska corn grower Brett Meyer.

“Darin is talking about doing things with less product with more efficiency,” Meyer said. “That’s where we’re going. Agriculture is heading that direction whether we like it or not, and Darin seems to be on the forefront of it.

Business of Agriculture host Damian Mason was among those who watched the Redox speech.

“There’s an openness to this information,” Mason said. “…these people understand this is the future and they’re embracing it.”

New USDA Secretary Brooke Rollins also attended the event. Her comments to the media included optimism to increase export opportunities for U.S. growers.

“I hope to begin making trade trips very soon across the world,” she said. “I’ve already begun conversations with several key, significant trading partners that I think will make a huge difference to our farmers and ranchers back home.”