January 12, 2021

Miles Adams and Max Lemper-Tabatsky of Loyal Share Their Story of Starting a Company in the Death Care Industry

31 minutes

This is a great story for neophyte entrepreneurs. If you are fearful of striking out on your own, or if you believe there are no new niches to develop in the current marketplace, think again. These motivated co-founders will explain how hard work, a strong sense of responsibility and a passion for creating an outstanding customer service environment can take a committed young entrepreneur a long way.

First, let’s introduce Miles Adams. Miles received his undergraduate education at George Washington University with majors in Economics and History. He followed up with an MA in International Relations at the University of St. Andrews (Scotland). His first jobs in banking and consulting left him unfulfilled and uninspired, so he began the hunt for something that would excite him. He thought he might be interested in becoming involved with a startup, thus he began to research. He ended up networking with a couple of British entrepreneurs who offered him a position with their startup cremation business, Tulip Cremation. Miles became their operations manager with no previous experience, but with an abundance of enthusiasm. He was impressed by Tulip’s commitment to customer service as well as their desire to restructure pricing and to challenge similar but outmoded business models. The company was eventually bought, and Miles moved on to create his own cremation business. He had absorbed a great deal and was confident he was now ready to begin a startup of his own.

Max Lemper-Tabatsky started out consulting after he finished school at Connecticut College where he majored in Economics and Sociology. He met Miles when they were consultants for the same company. Max, too, felt that consulting work was underwhelming. And while Miles moved on to the cremation startup, Max thought he wanted to travel for a while and explore other possible opportunities. He was looking for something that offered more mobility, and would draw on his creativity and need for independence. He wanted work that would lend itself to personal growth. He left his steady job for those purposes, but then Covid-19 hit. His immediate travel plans needed to change. He got in touch with Max and well, as you’ll hear, the rest is very recent history.

Together Miles and Max, with their company Loyal, have reimagined a business that many don’t like to think about. It is also one that up until lately, has not changed much in many years. As Max says, “It isn’t sexy.” But with fresh eyes, some newly acquired experience and knowledge of modern technology, Miles and Max have created a new niche in an old industry. With the unfortunate onset of the pandemic, they are now truly utilizing their skills to help many families deal with the end of life process for a loved one.

They both pivoted early on in their careers into jobs they now find fulfilling and challenging. Listen to them describe how their business has caused them to stretch, grow and learn. You will be energized by their enthusiasm and sincerity. Listen to this success story and you might come to believe there’s a place for you too somewhere in today’s new e-commerce world.

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