What happens when you mix a growth strategist, a juicy lemon, and the power of purposeful experimentation?

In this episode of the GMS Podcast, we welcome Daphne Tideman - renowned growth advisor, former Head of Growth at Heights, and co-founder of the Women in Experimentation Community.

Join us for a candid and insightful conversation on:

• Why growth isn’t a department - but a mindset
• “Squeezing the lemon” vs. chasing shiny oranges
• How to balance planners & explorers in your team
• Creating psychological safety through structure
• Lessons from leading eco-conscious, DTC growth
• Why “growth hacking” is dead—and what’s next
• Behind the scenes of the Women in Experimentation community

Daphne also shares her personal journey - from agency life to finding purpose in helping sustainable and wellness brands scale.

Meet Daphne live at GMS on June 18th in Frankfurt, alongside her co-founders Lucia van den Brink and Marcella Sullivan at the Women in Experimentation booth.

Save 300 € on your ticket with code ANDRE300 at www.growthmindedsuperheroes.com and join the movement of optimizers, researchers, and builders driving true growth!

If you loved this episode, like, share, and leave a comment -your support helps us grow this community of experimenters.

🎧 Tune in, and let’s milk the lemon - properly.