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This week, Millennial Masters takes you beyond the stratosphere with Joshua Western, co-founder and CEO of SpaceForge — the company making space manufacturing a reality.

It all started with a pub chat, a £10 company registration fee, and a wild idea: what if we could use the conditions of space to create next-level materials?

Fast-forward seven years, and Josh has built one of the UK’s most exciting deep-tech startups, secured millions in funding, and scaled a team of 70+ people, all while navigating the relentless challenges of the space industry.

In this episode we cover:

00:00 Introduction to Joshua Western

02:19 From Kitchen to Cosmos: A Unique Journey

15:11 The Birth of Space Forge: Innovation in Space Technology

27:47 Funding the Future: Navigating Investment Challenges

36:38 Scaling Up: Building a Cohesive Team Culture

44:15 Innovative Hiring Practices

46:25 Remote Work and Hybrid Models

49:18 The Co-Founder Dynamic

53:20 Maintaining Balance in a Startup

59:11 Insights on Reading and Learning

01:02:14 Role Models and Inspirations

01:05:53 AI's Impact on Spaceforge

01:08:05 Sacrifices on the Startup Journey

01:13:06 Lessons from the Startup Experience

Takeaways from Josh’s episode:

1️⃣ Funding is a long gameJosh didn’t just pitch investors — he built relationships years before raising money. His advice? Start early, nurture connections, and don’t just show up when you need cash.

2️⃣ Your first 50 hires will make or break youScaling from 2 to 50 was smooth. But 50 to 60? That was the real challenge. Culture, structure, and process all shift, so get them right early or risk chaos.

3️⃣ Failure isn’t the enemy, ignoring it isSpaceForge has a “failure of the month” award: not to shame mistakes, but to learn from them. If you’re not openly fixing problems, they’ll just keep happening.

4️⃣ Find investors who truly get your businessJosh wasted time with “deep tech” VCs who only funded SaaS. The lesson? Make sure your investors actually understand your market, or you’ll be stuck educating them instead of growing.

5️⃣ Passion can’t be taught, but skills canWhen hiring, Josh doesn’t just look at CVs — he looks for people who love solving problems. If you’ve got the right mindset, you can learn anything.

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This week’s Millennial Master is Jack Good, founder and CEO of Reuseabox.

What started as a scrappy eBay hustle selling second-hand cardboard has turned into a full-fledged environmental business. Jack’s journey is all about resilience, learning from mistakes, and hiring the right people, not just the most talented ones.

His secret? Every problem is a business opportunity, and scaling isn’t about having all the answers — it’s about being willing to adapt.

In this episode we cover:

00:00 Introduction to Jack Good

03:09 The Entrepreneurial Spark

05:23 From Rejection to Innovation: The Birth of a Business

08:05 Navigating Early Challenges: Lessons from the Trenches

10:10 Hiring for Success: Building the Right Team

14:24 Mistakes to Avoid: Insights for New Entrepreneurs

16:54 Scaling Up: Transitioning from Startup to Growth

20:01 Embracing Problems: The Entrepreneur's Mindset

22:30 Culture and Impact: Building a Purpose-Driven Business

26:04 Innovating for the Future: Tracking Environmental Impact

32:23 B Corp Certification and Its Impact

37:44 Sustainability and Business Practices

40:02 Personal Habits for Business Success

48:11 Learning from Others and Continuous Improvement

53:50 Sacrifices and Lessons Learned

Takeaways from Jack’s episode:

1️⃣ Hiring isn’t about talent, it’s about mindsetSkills can be taught, but the right attitude and resilience are what drive real impact. Jack now prioritises problem-solvers over perfect CVs.

2️⃣ Fix it once, fix it foreverEvery mistake is a lesson, but only if you put systems in place to prevent it from happening again. This “crap filter” mindset helped Jack build a business that keeps improving.

3️⃣ Test fast, fail cheapJack spent two years and £5,000 building a marketplace that flopped. The lesson? Always validate ideas before sinking time and money into them.

4️⃣ Scaling is about removing yourselfThe more Jack delegated, the faster the company grew. His new focus? Finding the right people and getting out of their way.

5️⃣ Sustainability is a competitive edgeReuseabox didn’t start as an environmental business—but once Jack framed it that way, it unlocked bigger clients and more impact.

📖 Jack’s book recommendations

Essentialism by Greg McKeown – for cutting out the noise and focusing on what truly moves the needle

Steve Jobs by Walter Isaacson – a masterclass in vision, product obsession, and leadership

Elon Musk by Walter Isaacson – an unfiltered look at risk-taking, ambition, and relentless problem-solving

The House of Gucci by Sara Gay Forden – a fascinating look at how family dynamics can make or break a business

📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube

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Alice Casiraghi is a designer in the circular economy, an expert in sustainable food systems and climate tech, and a master lecturer on how to rethink business for a greener future.

Alice isn’t just talking about sustainability — she’s redesigning the way we think about waste, business, and the world around us. Instead of fixing problems after they happen, she believes we need to stop creating them in the first place.

🔗 Find Alice on LinkedIn and Instagram

Takeaways from Alice’s episode:

1️⃣ Why recycling won’t save us — and what willRecycling is the last resort, not the solution. The real game-changer? Designing waste out of the system from the start.

2️⃣ Business needs a circular rethinkMost businesses focus on profit first and impact later. The future belongs to those who make sustainability profitable from day one.

3️⃣ Consumers, companies, and governments are all connectedIt’s not just up to individuals or businesses. System-wide change needs all three working together, from policy shifts to better business models.

4️⃣ The economy isn’t broken, it’s outdatedOur post-WWII growth model was built for a different time. Now, we need to rethink how we produce, consume, and design everything.

5️⃣ Stay curious or stay stuckThe biggest barrier to change? Not asking questions. Challenge assumptions, look outside your industry, and rethink what you take for granted.

In this episode we cover:

00:00 Introduction to Alice Casiraghi

03:17 A Passion For Design & Sustainability

04:19 Challenges in Sustainability and Circular Economy

06:21 The Historical Context of Climate Change

09:53 Starting Points for Sustainable Design

11:38 Recycling: A Misunderstood Solution

14:14 Innovative Reuse Initiatives

18:10 The Role of Legislation in Sustainability

23:32 Collaboration Over Competition in Global Sustainability

28:21 The Meat Debate: Veganism vs. Sustainable Practices

32:34 The Feminist Perspective on Animal Farming

33:29 The Environmental Impact of Fishing Practices

34:35 Consumer Responsibility in a Profit-Driven Industry

36:21 The Role of Citizens, Government, and Businesses

40:10 Education and Reskilling for Sustainability

43:03 Rethinking Business Models for Sustainability

46:57 Habits For Sustainability

51:19 Lessons from Space for Earth Sustainability

56:30 Global Innovations in Sustainability

This week’s Millennial Master is Kamal Ellis-Hyman — a speaker, entrepreneur, and mentor who’s redefining success for young professionals through his business Aim A Little Higher. From a childhood of side hustles to building a business that empowers the next generation, Kamal’s journey proves one thing: self-awareness is the real game-changer.

📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube

Millennial Masters is brought to you by:* Jolt ⚡️ The UK’s top web hosting service* Offwork 🏖️ The employee perk that actually gets used

🔗 Find Kamal on LinkedIn, Instagram and YouTube

In this episode we cover:

00:00 Introduction to Kamal Ellis Hyman03:42 The Journey to Motivational Speaking07:38 The First Steps in Speaking11:20 The Role of Mentorship13:24 Giving Back: Mentoring the Next Generation15:29 Transitioning from Personal Branding to Business Growth17:31 Hiring for Solutions, Not Positions21:16 Understanding Red Flags in Hiring25:53 Mindset Challenges in the Younger Generation28:38 The Impact of Social Media on Self-Awareness32:36 Awareness of Opportunities and Local Markets37:37 The Journey to Success: Patience and Persistence42:15 Job Hopping vs. Long-Term Careers47:45 Finding Passion in Industries, Not Just Roles50:10 Improving Communication Skills for Success54:20 Overcoming Imposter Syndrome and Self-Doubt56:38 Navigating Career Opportunities and Self-Doubt01:01:08 Unlocking Potential in Young People01:08:18 Faith, Religion, and Personal Transformation01:16:31 Sacrifices and Life Lessons01:18:59 Advice to My Younger Self

Takeaways from Kamal Ellis-Hyman’s interview:

1️⃣ Self-awareness is the real key to successMost people chase job titles instead of industries, or hustle blindly without knowing what truly drives them. The real power comes from understanding your strengths, values, and what actually excites you.

2️⃣ Build your business like you don’t want to do it foreverIf your company can’t run without you, it’s not a business, it’s a job. The sooner you put systems and people in place, the sooner you unlock real growth.

3️⃣ Your career isn’t about you, it’s about impactKamal learned the hard way that a business built around “me, me, me” is a trap. Scaling meant shifting the focus from himself to a method that could be taught, repeated, and delivered by a team.

4️⃣ Your first hire shouldn’t be a carbon copy of youKamal made the mistake of hiring people to replicate his exact style, instead of bringing in different strengths. Growth happens when you find the right people to complement you, not copy you.

5️⃣ Patience beats hype every timeThe biggest reason people fail? They quit too soon. Kamal has been building his business for over a decade — no shortcuts, no viral overnight success. The lesson? Give it time, keep improving, and let it cook.

📖 Kamal’s book recommendations

The Slight Edge by Jeff Olson — A small shift today can change everything tomorrow. Kamal read this at 16, and it completely transformed his mindset. It’s all about how tiny, consistent actions, good or bad, compound over time. For him, it was the wake-up call that success isn’t about one big leap, but daily habits that stack up.

Key Person of Influence by Daniel Priestley — A recurring one among Millennial Masters, this book reshaped how Kamal saw business, moving from being a solo act to building a brand that could scale beyond him. It gave him the tools to turn his passion into a system that works without him in the spotlight 24/7.

The Bible — Kamal started reading the Bible properly as an adult and found a rock-solid foundation for personal growth, humility, and purpose. It shifted his perspective, helping him focus less on ego and more on impact, service, and long-term legacy.

📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube

Millennial Masters is brought to you by:* Jolt ⚡️ The UK’s top web hosting service* Offwork 🏖️ The employee perk that actually gets used

This week’s Millennial Master is Kieran Jones, CEO of Freethought Group, who’s proof that success doesn’t always come from rapid-fire growth. Starting his first business as a teenager in Scotland, Kieran built his career on sustainable scaling and ethical values. Today, he runs a global hosting business with thousands of happy clients, a remote team spanning three continents, and a reputation for exceptional service.

🔗 Find Kieran on LinkedIn

Takeaways from Kieran Jones’ interview

1️⃣ Slow and steady wins the raceKieran proves that ethical, sustainable growth can still lead to incredible success — no shortcuts required.

2️⃣ Exceptional service is a differentiatorIn a crowded hosting industry, Kieran’s team stands out with “above and beyond” customer care.

3️⃣ Remote-first is the futureWith a team spanning continents (and some in active war zones), Kieran explains how flexibility and trust drive success.

4️⃣ Ethics and profit aren’t enemiesBy paying fair tax and prioritising staff wellbeing, Kieran shows how doing the right thing builds trust — and a loyal customer base.

📖 Kieran’s book recommendation

The Subtle Art of Not Giving a Fck* by Mark Manson — This modern classic challenges you to rethink how you approach challenges and setbacks. Kieran particularly resonated with the idea that while you’re not to blame for everything that happens, you are responsible for how you choose to respond. It’s a lesson in ownership, resilience, and taking control of your journey.

In this episode we cover:

00:00 Introduction to Kieran Jones

03:19 The Teenage Entrepreneur

06:04 Scaling the Business: From Side Hustle to Success

08:46 Navigating Industry Giants: The Unique Selling Proposition

11:06 The Merger: Strength in Numbers

14:00 Building a Remote Team: Challenges and Solutions

16:27 Ethical Business Practices: The Importance of Doing Right

19:52 Taxation and Business Competitiveness in the UK

23:25 The Future of Innovation: Where Will It Happen?

30:34 AI's Impact on Everyday Life

37:14 Balancing Work and Family Life

39:55 Productivity and Delegation Strategies

45:35 Leadership Lessons and Accepting Mistakes

49:14 The Importance of Continuous Learning

53:56 Navigating Board Dynamics and Accountability

58:53 Trust and Responsibility in the WordPress Ecosystem

01:05:44 The Dilemma of Business Resilience

01:06:53 Personal Sacrifices in Entrepreneurship

📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube

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This week’s Millennial Master is Nick Telson, an entrepreneur, angel investor, and podcaster who’s rewriting the rulebook for startup success. After scaling Design My Night to a $30m+ exit, Nick has continued to make waves, backing 54+ startups globally and co-founding Trumpet, a sales SaaS transforming the buyer journey.

In this episode, Nick unpacks his playbook for scaling businesses, investing wisely, and finding the grit to succeed. Plus, he shares what makes a startup worth betting on and the traits every founder needs to thrive.

In this episode we cover:

00:00 Introduction to Nick Telson

03:00 The Birth of Design My Night

05:51 Navigating the Early Challenges

08:21 Scaling the Business

10:53 Hiring for Culture and Fit

13:07 The Shift to Remote Work

17:35 The Exit Strategy and Earn-Out

23:48 Transitioning to Trumpet

28:31 The Importance of Sales in Startups

31:02 Finding the Right Co-Founder

34:08 Bootstrapping vs. VC Funding

37:32 Revenue Generation vs. Growth Potential

40:32 The Role of AI in Business

44:40 Investing in Startups: What Matters Most

48:16 The Hands-On Investor

50:03 Lessons from Pitch Deck Podcast

53:42 The Habits and Routines for Success

56:38 Sacrifices on the Entrepreneurial Journey

Takeaways from Nick Telson’s interview:

1️⃣ Build sustainably, not just fast

Nick believes in smart growth, balancing ambition with a foundation that lasts.

2️⃣ Invest in people, not just ideas

As an angel investor, Nick looks for founders who bring vision, resilience, and execution power.

3️⃣ Understand your exit strategy

Nick shares how thinking long-term helped him maximise Design My Night’s acquisition.

4️⃣ Know your customer journey

Trumpet’s success stems from solving real pain points in sales processes and buyer experiences.

5️⃣ Hard work beats glamour

Nick reminds us that behind every success story is relentless effort and determination.

📖 Nick’s book recommendations

Shoe Dog by Phil Knight – The inspiring memoir of Nike’s co-founder, packed with lessons on perseverance and vision.

Losing My Virginity by Richard Branson – A candid look at the ups and downs of building the Virgin empire.

Steve Jobs by Walter Isaacson – A deep dive into the life and mind of one of the most iconic entrepreneurs of our time.Subscribe free on MillennialMasters.Net for weekly episodes on Sundays, the Book Club on Wednesdays, and special features on Fridays.

This week’s Millennial Master is Thibault (Tibo) Louis-Lucas, a serial entrepreneur who turned setbacks into stepping stones. From his early ventures and failures, to the breakthrough success and multi-million acquisition, Tibo has perfected the art of solving real problems and building products with impact.

In this episode, Tibo shares his journey of rapid iteration, finding product-market fit, and scaling startups with unconventional strategies. He shares how he launched 11 products in four months, navigated platform challenges, and used personal branding to grow his businesses. You’ll also get his insights into the power of distribution, the future of AI, and how building in public is invaluable for any aspiring founder.

📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube

Millennial Masters is brought to you by:

* Jolt ⚡️ The UK’s top web hosting service

* Offwork 🏖️ The employee perk that actually gets used

In this episode we cover:

00:00 Introduction to Thibault Louis-Lucas

03:19 The Entrepreneurial Journey With Ups and Downs

05:34 Learning from Failure: The First Startups

08:04 The Birth of Tweet Hunter: Finding Product-Market Fit

10:35 Innovative Growth Strategies: Influencer Partnerships

12:57 Navigating Changes: The Impact of Elon Musk's Acquisition

15:12 The Acquisition Experience: From Startup to Acquisition

18:07 Building Towards Success: Growth Strategies Post-Acquisition

20:52 Personal Branding: The Double-Edged Sword

23:28 The Shift to Newsletter Platforms: A New Venture

31:03 Navigating Revenue Models in the Digital Age

33:07 Building in Public: The Power of Transparency

35:43 The Future of Twitter: Is It Dying?

39:45 AI's Impact on Entrepreneurship

44:03 Essential AI Tools for Entrepreneurs

48:03 Europe's Tech Landscape: Challenges and Opportunities

51:50 Productivity Habits for Entrepreneurs

53:20 Lessons from Startup Failures

54:01 Advice for Aspiring Entrepreneurs

54:50 Influential Books for Personal Growth

56:43 Remote Team Management: A New Approach

Takeaways from Tibo Louis-Lucas’ interview:

1️⃣ Fail fast, learn faster

Tibo and his co-founder launched 11 products in four months, testing ideas rapidly until they found one that stuck — Tweet Hunter.

2️⃣ Distribution beats product

A great product isn’t enough; you need a strong distribution strategy to succeed. Tibo’s focus on personal branding and content creation helped drive growth.

3️⃣ Use AI early

Tibo explored AI tools to streamline processes and enhance his products, quickly adapting to new tech trends.

4️⃣ Iterate with purpose

By constantly refining Tweet Hunter based on user feedback, Tibo ensured it stayed relevant and valuable in a crowded market.

This was episode 11 of Millennial Masters, which means you have 10 other inspiring episodes to catch up with on my website, on Spotify, Apple Podcasts or YouTube. Let’s crush 2025! 💪🏻

📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube

Millennial Masters is brought to you by:

* Jolt ⚡️ The UK’s top web hosting service

* Offwork 🏖️ The employee perk that actually gets used

This week’s Millennial Master is Gemma Price, founder of HubGem. From taking the leap into self-employment to scaling a niche business into a global success, Gemma explains how she navigated challenges with resilience and a culture-first mindset.

In this episode, she shares her secrets for building a thriving remote team, mastering personal development, and redefining work-life balance as a parent and entrepreneur.

🔗 Find Gemma on LinkedIn

Takeaways from Gemma’s interview

1️⃣ Culture is king: Hiring for culture fit is more important than experience.

2️⃣ Mindset matters: Journaling, meditation, and self-reflection are non-negotiables for success.

3️⃣ Scaling smart: Staying niche and saying no to distractions helped HubGem stand out.

4️⃣ The power of vulnerability: Authentic leadership creates trust and connection.

5️⃣ Imposter syndrome: Embrace it as part of self-growth, not a flaw to fix.

📖 Gemma’s book recommendations

Dear Female Founder by Lu Li — A collection of letters written by successful female entrepreneurs, offering heartfelt advice, reality checks, and inspiration.

The Chimp Paradox by Steve Peters — A powerful guide to understanding and managing your inner “chimp” for better emotional control and resilience.

The Emotional Overdraft by Andy Brown —A deep dive into the emotional challenges of running a business and strategies for managing them effectively.

Move Fast and Fix Things by Frances Frei and Anne Morriss — A practical guide for implementing change quickly and effectively in business, with actionable insights.

Solve for Happy: Engineer Your Path to Joy by Mo Gawdat — A life-changing book on achieving happiness and emotional resilience through engineering principles and mindset shifts.

In this episode we cover:

00:00 Introduction to Gemma Price

03:17 The Leap Of Faith

12:47 Navigating the Pandemic: A Turning Point for Business

22:56 Scaling Up: Building a Team and Culture

33:12 Creating a Positive Work Culture: Lessons Learned

42:56 Building a Culture-Driven Team

47:50 Hiring for Culture Fit

54:25 Personal Development and Growth

01:00:48 The Impact of Motherhood on Business

01:05:13 Sacrifices of Entrepreneurship

01:07:43 Intuitive Psychology Coaching

01:12:29 Understanding Imposter Syndrome

📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTube

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* Offwork 🏖️ The employee perk that actually gets used

Ryan Carruthers is a serial entrepreneur whose journey spans trading PlayStation games as a teenager, scaling a Betfair tips empire, and building communities that thrive. But what really sets him apart is his bold leap into AI androids.

Ryan’s latest venture combines tech with human ingenuity, using AI androids to take the grind out of sales processes, freeing up teams to focus on what they do best.

In this episode, we unpack his lessons on business partnerships, risk-taking, and how being a dad reshaped his view on work and life.

We also explore the future of AI in sales, and how Ryan sees it transforming industries while empowering people.

📖 Ryan’s book recommendations

Traction by Gino Wickman — A practical guide to structuring and scaling a business using the Entrepreneurial Operating System (EOS). Ryan highlights the importance of the level 10 meeting framework and understanding your role as either a visionary or integrator.

Profit First by Mike Michalowicz — A revolutionary approach to managing business finances, putting profit at the forefront. Ryan credits this book for transforming how he runs his business.

The Danish Way of Parenting by Jessica Joelle Alexander and Iben Dissing Sandahl — A refreshing take on raising confident, resilient, and happy children, which Ryan applies in his journey as a dad.

Tools of Titans by Tim Ferriss — A collection of life and business lessons from high achievers across various fields, which Ryan revisits every year for inspiration.

Company of One by Paul Jarvis — This book challenges the notion of “bigger is better” in business, encouraging entrepreneurs to set clear limits on growth and design a life aligned with their personal values.

In this episode we cover:

00:00 Introduction to Ryan Carruthers

02:58 The Early Entrepreneurial Spirit

05:21 Family Support and Business Foundations

06:33 Navigating University and Early Ventures

10:22 The Betfair Journey Begins

14:34 Building a Community Around Betting

16:31 Exploring Property Ventures

21:34 Lessons from a Business Partnership

24:15 Finding the Right Business Partner

30:19 Influential Books and Life Lessons

34:44 Life Changes and Risk Profiles

39:12 Surrounding Yourself with Like-Minded People

43:51 Maintaining Focus and Productivity

46:35 Remote Work Dynamics

49:01 Sacrifices and Gains in Business

50:33 The AI Revolution in Sales

56:46 The Future of Education and AI

59:32 Leveraging AI for Marketing and Copywriting

01:04:07 Advice for the Younger Self

📺 Watch the full episode on Substack or YouTube

Millennial Masters is brought to you by:* Jolt ⚡️ The UK’s top web hosting service* Offwork 🏖️ The employee perk that actually gets used

Francesca McClory is a dedicated stay-at-home mum turned entrepreneur, who transformed her life through sheer self-belief.

In this episode, Francesca shares her experiences of scaling her business, FutureCloud Accounting, and the inevitable anticlimax that follows major successes.

She offers valuable insights on how maintaining self-belief and resilience can help you navigate the less glamorous aspects of success.

Tune in to learn how Francesca turned challenges into opportunities and stayed true to her vision.

🔗 Find Francesca on LinkedIn, Instagram and YouTube

📖 Francesca’s book recommendations

The Chimp Paradox by Dr. Steve Peters — This book explores the inner workings of the human mind by introducing the concept of the “Chimp,” an emotional and impulsive part of our brain. Dr. Peters provides practical strategies to manage this inner chimp, helping individuals gain control over their emotions and reactions.

The E-Myth Revisited by Michael E. Gerber — Debunking common myths about starting and running a small business. Michael E. Gerber highlights the importance of working on your business, not just in it. The book outlines a framework for building scalable and sustainable businesses by developing systems and processes that allow the business to run smoothly without the constant presence of the owner.

In this episode we cover:

00:00 From Stay-at-Home Mom to Accountant

08:21 The Leap to Entrepreneurship

12:39 The Power of Partnerships

16:15 Scaling Up: Lessons Learned

22:19 Personal Branding in Business

26:58 Common Financial Mistakes in Business

31:59 Myths in Business: The Cost of Cheap Solutions

34:56 Balancing Work and Family: Strategies for Success

41:33 Sacrifices on the Path to Success

43:24 Navigating Remote and Hybrid Work Environments

46:18 Influential Reads: Books That Shaped My Journey

49:46 Role Models and Vulnerability in Sharing Personal Stories

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🎙️ Know someone who I should interview for the podcast? Email me on [email protected]