Today, we're diving deep into the future of commerce, technology, and retail with an industry leader who sits at the intersection of innovation and entrepreneurship: Jessica Williams, the Head of Brand and Partnerships at Shopify.

If you've ever purchased brands like Skims by Kim Kardashian or Gymshark, you've already interacted with Shopify, the second largest ecommerce platform in the world, just behind Amazon. Shopify is the engine behind thousands of brands from household names to emerging startups, helping businesses scale at unprecedented rate.

Jessica brings over two decades of experience in marketing, ecommerce, and partnerships, spanning powerhouse brands like Visa, Coinbase, and now Shopify. She's been at the forefront of major shifts in retail, whether it's the rise of social commerce, AI-powered shopping assistants, or the reinvention of brick and mortar experiences.

In this conversation, we'll explore how technology is shaping retail, the explosive growth of TikTok Shop, Instagram commerce and AI-driven personalization, and most importantly, how Shopify is empowering entrepreneurs worldwide.

Whether you're an aspiring business owner, a seasoned retailer, or just fascinated by how tech and commerce collide, this episode is packed with insights you don't want to miss!

Jessica, thank you so much for being a great friend. You're seriously a leader and it's such a pleasure to have you on this episode of Some Future Day.

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Episode Links:
Jessica on LinkedIn: https://www.linkedin.com/in/jessicafwilliams

Instagram: https://www.instagram.com/jessicafwilliams/

Shopify: https://www.shopify.com/

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