You’re working way too hard for content that disappears by tomorrow. But what if one simple video could power your Reels, blog posts, donor emails, and more—for weeks? In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a complete system to repurpose one long-form video into over 20 high-performing assets using tools like ChatGPT, OpusClip, and Descript—no team required.

Learn how to structure a 3–5 minute story-driven video, use AI to break it down into emotionally compelling clips, and transform the transcript into newsletters, LinkedIn posts, and a full donor email series.

Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday -

https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

Tom shares real-life nonprofit examples (like the food pantry that turned 3 minutes of footage into a month of fundraising content) and shows you exactly how to build a lasting content library that runs on autopilot. No burnout. No guesswork. Just real results. Plus, download the Repurpose Engine Template and start building your content vault today.

Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

Think Instagram Reels are only for influencers and viral trends? Think again.

In this episode of The Million Dollar Nonprofit, host Tom Kelly shows you how even the smallest nonprofit can turn short-form video into serious fundraising results—without fancy gear, a big team, or thousands of followers. If you've got a real story to tell and a phone in your hand, you're ready.

Tom walks you through exactly how to create Instagram Reels that raise money—starting with storytelling that moves people, not just gets views. You’ll learn which stories convert best (like the $25 impact story and the “before-and-after” donor narrative), how to write engaging scripts using ChatGPT, how to film without overthinking it, and how to craft CTAs that actually lead to donations.

Plus, you’ll get pro tips on how to repurpose your Reels across other platforms, boost posts on a shoestring budget, and track results using tools like DonorBooks. You’ll even hear a real-life success story of a tiny animal rescue that raised money with a 30-second video and zero edits.

Whether you're new to Reels or just looking for a strategy that actually works, this episode breaks it all down with clear, tactical advice—and zero fluff.

And don’t forget—new episodes of The Million Dollar Nonprofit drops daily, and the book’s available now on Amazon if you want the full playbook for raising more with less stress.

Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday -

https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

What if your next donor didn’t come from a cold email or a boring form—but from a fun, irresistible quiz?

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down exactly how to build a quiz funnel that attracts donors, grows your email list, and turns curiosity into contributions. Using nothing but free tools and ChatGPT prompts, you’ll learn how to craft the right quiz titles, ask engaging questions, and deliver personalized results that gently guide your audience toward giving.

You’ll discover:

• Why quizzes outperform traditional forms
• 3 types of quizzes that work for any cause
• How to write results that drive real action
• The best free tools to launch in under a day
• Email and social strategies to promote your quiz—on zero budget

Whether you’ve got a full tech stack or just a scrappy team and a mission, this episode shows you how to engage donors at scale without sacrificing heart. No fluff. No code. Just a smarter way to grow.

Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

Are you missing out on donations simply because you’re not asking the right question? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to increase giving by empowering donors to choose the impact they care about most. This isn’t about overhauling your tech stack or hiring a developer. It’s about using what you already have—like dropdown menus, conditional logic, and AI—to create donation experiences that feel personal, meaningful, and deeply human.

You’ll learn how to build “Choose Your Impact” donation forms that adapt based on donor preferences, how to use ChatGPT to write emotion-driven messages for each giving path, and how to automate customized follow-up emails that keep supporters engaged long after they give. From animal rescues to food pantries, nonprofits that offer tailored giving options are seeing real results: higher average donations, more monthly gifts, and stronger donor relationships.

Whether you’re using tools like DonorBooks, Typeform, ConvertKit, or even Google Forms, Tom walks you through the step-by-step process to launch a dynamic giving experience that speaks directly to each donor’s heart. You’ll also get AI prompts, sample thank-you messages, and real-world case studies to guide your next campaign.

Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

You don’t need a developer, a marketing degree, or expensive software to start optimizing your donation page. All it takes is one free tool and a well-crafted ChatGPT prompt. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to run high-impact A/B tests on your donation page—without the fluff or the price tag.

You’ll learn how to identify what to test (hint: it’s not everything), write better headlines with ChatGPT, set up a split test using free tools like Google Optimize, and track what really matters—conversion rate, gift size, or monthly donor sign-ups. Plus, hear how one simple headline change tripled donations for a small nonprofit.

Whether you're tech-savvy or not, this episode gives you the play-by-play to start testing, improving, and growing your revenue—one headline at a time.

Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

Traffic is flowing, people are clicking “donate,” but the gifts aren’t coming in. What gives? In this episode of The Million Dollar Nonprofit, Tom Kelly uncovers the invisible cracks in your donation page that are quietly leaking donations—and shows you exactly how to fix them.

You’ll learn how to identify weak spots using bounce rate and form data, simplify your page with ChatGPT, and use storytelling structure that actually converts. We’ll show you how to test headlines, revamp your thank-you page, and turn every visit into a potential gift. With the right copy, smart AI tools, and a few strategic tweaks, you’ll finally turn those clicks into real donations.

Whether you're working solo or leading a small team, this is your crash course in building a high-converting donation page—without the guesswork.

Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

Why do some texts get replies—and others get ignored?

If you've ever sent a fundraising text and heard nothing but silence, you're not alone. Most nonprofit SMS messages fall flat not because your mission isn’t powerful, but because the message lacks structure. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the simple 3-part script that boosted replies by over 400%—and how you can use AI to write it for you in minutes.

You’ll learn:

• How to open your message with familiarity and warmth
• How to deliver a one-line impact story that hits
• How to write a soft call to action that feels human, not pushy

Plus, you'll see real-world examples, get plug-and-play ChatGPT prompts, and walk away with a full texting strategy that feels personal, drives engagement, and converts replies into donations. Whether you're using Twilio, SimpleTexting, or DIY tools, this episode will give you a text campaign that actually works.

Ready to turn crickets into conversions? Let’s go.

Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

Text fundraising is one of the highest ROI channels out there — but only if you do it right. With 98% open rates, SMS is a nonprofit marketer’s dream. But let’s be real — if your texts feel like spam, they’ll still get ignored. In today’s episode of The Million Dollar Nonprofit, Tom Kelly shows you how to craft a text campaign that actually converts, using AI to write warm, personal messages that feel like they came from a friend, not a robot.

You’ll learn how to build your list the right way, use ChatGPT to craft short, donor-focused sequences, and trigger automated replies that feel human. Plus, discover the exact tools Tom uses — from DonorBooks to Twilio — to save time while scaling connection. Whether you're starting from scratch or looking to level up your current SMS strategy, this episode is your step-by-step playbook for turning texts into donations.

Ready to stop blasting and start connecting? Let’s get into it.

Think your next donors are out there somewhere—far away, across the state or even the country? Think again. In this episode of The Million Dollar Nonprofit, host Tom Kelly shows you how your most loyal, most generous, and most overlooked donors might live just down the block.

We’re diving into the power of geo-targeting for nonprofits—a simple, high-impact strategy that uses ZIP code data, smart automation, and AI tools to help you find, engage, and convert local donors right in your backyard.

Tom breaks down a step-by-step plan for pulling donor ZIPs from your CRM, using tools like Meta Ads, ChatGPT, ConvertKit, and Google Ads to target specific neighborhoods with hyper-local messaging that feels personal—not mass-marketed. You’ll learn how to build ad campaigns that speak directly to your community, create warm donor outreach by ZIP code, and even map out local donor clusters to wow your board (and grow your revenue).

Real-world example? A small nonprofit increased donations by 41% in one quarter—just by getting hyper-local.

If you’re ready to spend less, raise more, and build a stronger connection with the people closest to your mission, this episode is for you.

Grab my free AI growth playbook here -

https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Ever wonder who's hovering over your donation page reading, scrolling, almost giving but never actually clicking that button? What if you could see who they were, how many times they visited, what pages they looked at, and exactly when they're most likely to donate?

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how small nonprofits can now access powerful website intelligence tools like Leadfeeder and Albacross to finally identify anonymous traffic.

You’ll learn how to score and track visitor behavior, trigger alerts when someone’s ready to give, and use AI tools like ChatGPT and ConvertKit to send warm, personalized outreach without sounding robotic or salesy. From real-world success stories to easy action steps, you’ll walk away with the tools and confidence to stop guessing and start knowing exactly who’s ready to give and how to reach them at the perfect moment. If you're ready to transform invisible clicks into real donations, this episode is for you.