Welcome back to Million Dollar Relationship Podcast, For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business. Although for years he was best known for his sales classic, Endless Referrals, it's his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine's list of The Most Motivational Books Ever Written and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.

[00:01 - 14:49] Bob Burg on how to be the person for someone else

• Bob has spoken on the topic for many years and now does virtual speaking.
• Due to Covid, they pivoted their business from in-person to virtual
• He plans to stop doing in-person speaking after 10 engagements per year.

[14:02 - 20:12] Laws of the Go Giver: How to Live Your Life and Conduct Business According to Them

• The impact of relationships on an individual's life and how important it is to focus on creating meaningful, rewarding, and profitable relationships.
• the importance of giving back to others in order to receive value in return. He also discusses the importance of being open to receiving help from others.
• Bob recommends that people focus on giving and receiving in equal measure in order to create a healthy cycle of giving and receiving.

[20:13 - 20:58] Closing Segment

• Final Words
• Follow Bob Burg on Facebook, Youtube, and LinkedIn
• You may also visit his website at https://www.burg.com and https://gogiversuccessalliance.com

Resources Mentioned:

Get a copy of Bob Burg's Books: https://burg.com/books/

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Tweetable Quotes

"We want to be that person who can be that person for someone else who introduces them to someone special and who maybe gives them some advice when they ask and if we believe we can be of help and do that as well. So it really all goes into, receive and giving - receive and giving cycle" - Bob Burg