What if everything you built (the money, the status, the business success) left your heart completely empty?

In this episode, Dane Maxwell, serial entrepreneur and founder of The Foundation and Paperless Pipeline, shares his raw journey from "3D success" to discovering his sacred calling. After launching more than a dozen businesses and achieving what most would call the dream (money, freedom, recognition), Dane found himself with a hollow heart. Through a prophetic message in a church, answered prayers, and divine signs, he reclaimed the gift he'd buried 10 years earlier: his voice and music.

From training 2,000 students (including two billionaires) to singing improvised songs that help people take their most difficult actions, Dane's story reveals the difference between performing for validation and surrendering to become "a flute that the divine blows its breath through." He discusses spiritual hierarchy, the power of slowing down, and why being wanted by God matters more than being wanted by the world.

Dane reveals why music is sacred (not about fame or sex), how four signs in one week confirmed his calling, and what it means to approach life from the inside out instead of outside in.

[00:02:28] Meeting at Destiny Fest: A Three-Hour Conversation That Wouldn't End

• Kevin and Dane met at Giovanni Marsico's Destiny Fest in Toronto

• Sat at dinner table for hours after everyone else left

• Dane performed an entirely improvised musical piece on stage for 1,400 people

• Kevin's been connected to Gio for 14 years, watching the vision grow from a dinner conversation to nearly 2,000 attendees

[00:05:45] The Philosophy: Greatness in the Moment

• Most people rehearse before presenting to 1,400 people

• Dane chose to "dangle by a string," the string of present-moment creation

• Believes the next evolution of events is not rehearsed but "moment oriented"

• "I wanted to be present with people instead of rehearsed"

• Magic happens when people are willing to risk unpreparedness

[00:07:54] Current Mission: Music for Difficult Actions

• Creating songs that help people take the most difficult actions in their lives

• Actions that would dramatically improve their lives in 90 days

• Examples: losing weight, starting a business, going to the gym, writing a book, picking up a new hobby

• Not telling people what to think, singing pure possibility and inspiration into their hearts

[00:13:40] The Problem: 3D Success with an Empty Heart

• Had all the external markers of success: money, time freedom, status, women

• "3D success," everything in the physical, three-dimensional world

• But his heart felt completely empty

• Realized he'd been "distracted by success" as a safe, socially acceptable way to avoid vulnerability

• Business felt safe; true connection and music felt vulnerable

[00:15:06] How Men Are Stripped of Their Power

• "You make them believe that the outside world can make them happy"

• Make men believe worth is achievement, status, attention

• The world is designed to engineer us to strip us of our power

• Jesus had a donkey and white robe but was "beaming with power"

• External trappings (beautiful women, cars, homes) are an illusion when coming from a dissociated place

[00:19:00] The Spiritual Hierarchy and Heart Pursuit

• Jesus's heart field could reportedly be felt from two miles away (average is 15-50 feet)

• Dane was raised Christian with teaching that "the heart is deceitful and wicked"

• Felt he couldn't trust his own heart, so wrapped it in external things

• Realized the teaching was "not being communicated or translated correctly"

• Started approaching life inside out instead of outside in

[00:21:06] The Turning Point: Slowing Down and Hearing "Sing"

• Heart kept feeling empty despite business success

• Slowed down and heard the word "sing"

• Initial resistance: "I'm a six-foot-one 42-year-old white male, I don't look like a singer"

• Thought he was "such a broken man" that performing for others was the best he could do

• Admits: "When I say I don't know what I'm doing, it's very honest"

[00:24:00] Teaching Wealth: The Karma of Money

• Taught 2,000 students how to build wealth

• Two billionaire students, one valued at $1 billion, one student exited for $500 million

• Half of students did very well, other half probably shouldn't have bought the program

• Friend Danielle LaPorte said people have their own "karma to sort out with money"

[00:24:30] The Church Moment: Getting His Gift Back

• Age 31, attending Bethel Church (Holy Spirit-led church)

• Pastor stops mid-worship, points directly at him: "Son, I just got a message from God"

• "He didn't trust you with a gift, so he took it away. But he trusts you with it now, so he gave it back"

• Dane's hand went to his throat, realized it was his singing voice

• Had trained intensely for his first open mic at age 21

[00:28:20] Eleven Years of Fear and Teetering

• 11 years since that church moment

• Released four albums, done shows, played for 1,400 people

• But always "teetering around it"

• Wasn't sure if he was authentically interested or just trying to impress people

• Admitted fear: maybe doing it "to get laid" (common male conditioning around music)

[00:29:00] The Week of Signs: Music Is Sacred

• Got hypnotherapy session to bring more freedom to singing

• During hypnosis, saw subconscious belief: "I'm just trying to do this to get laid"

• Sign #1: Massage therapist's hat said "MUSIC IS SACRED"

• Sign #2: Someone wrote "I hope you're doing music"

• Sign #3: On a business Zoom, someone private messaged "Hey, how's music?"

• Sign #4: Woman he used to date said "Obviously you're supposed to be doing music"

[00:36:29] Rumi and Becoming a Flute for the Divine

• Quotes Rumi: "I am but a flute that the Christ blows its breath through"

• In spiritual hierarchy, highest level before God is Lord Christ

• Jesus was "Christed," fully surrendered mediator for Lord Christ

• Got off stage thinking "nobody got any flavor of me, I blew it"

• Heard hysterical laughter (maybe angels): "You were just an instrument for love"

[00:39:40] The Mecca of Bliss

• Bob Dylan and Michael Jordan have "an extra sense of something else"

• That's spiritual connection coming through their work

• "That's the mecca, the mecca of bliss"

• Dissolve all sense of self, merge with Christ, allow God's love to flow through

[00:40:20] Approaching Life Inside Out

• Doesn't have hot girlfriend, sexy car, amazing mansion anymore

• "Am I way happier than when I had any of that stuff? Does any of me want any of that stuff? Maybe if it's aligned"

• Not an ache because approaching life from inside out

• If something feels "authentic to my core," he'll get it

• Deep enough in his body now to not fool himself

[00:41:40] The Vocal Cord Miracle and Feeling Unwanted

• Went to ear, nose, throat doctor after the church message

• Doctor put camera down his throat, looked at vocal cords

• "Dane, your vocal cords look pristine"

• The four signs made him "feel so wanted by God"

• Mother was concert-level flute player, listened to sophisticated music in the womb

[00:46:20] Holy Spirit Working Through Connection

• Marcus Collier told Kevin: "This is the Holy Spirit working through you"

• Making introductions and connections is being a vessel

• When you allow it, you become more effective

• They want more of that feeling

[00:49:36] Where to Find Dane and Final Message

• Instagram: @musicbydane (Music by Dane)

• Website: danemaxwell.com (book, businesses, principles)

• Encourages Christians: stay where you are, it's close to God

• Book recommendation: "The Great Work of Your Life"

• "May anybody who loves God the way they do continue to love God the way they do"

KEY QUOTES

"How do you strip men of their power? You make them believe that the outside world can make them happy. You make them believe that worth is an achievement. That worth is status, that worth is attention." - Dane Maxwell

"What we're supposed to be doing with our life is evolving our consciousness to such a state that we can become a completely surrendered vessel for the divine love of God to flow through. That's the mecca, the mecca of bliss." - Dane Maxwell

"I've felt so unwanted on the earth and in my life, and just such a deep degree of unwantedness, which was a product of the conditioning of the nineties, which is you have to be a certain way to be wanted." - Dane Maxwell

"In Isaiah they say, and the Lord said, whom shall I send? And I said, here am I. Send me." - Isaiah (quoted by Dane)

CONNECT WITH DANE MAXWELL

📸 Instagram: https://www.instagram.com/musicbydane

🌐 Website: https://www.danemaxwell.com

💼 LinkedIn: https://www.linkedin.com/in/dane-maxwell-b7105b5b

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher

What if the most important decision you ever made was trusting someone who saw your potential before you fully saw it yourself?

In this episode, Morgan Nichols, CEO of Life Branch Wealth Partners and financial advisor, shares her journey from a 25-year-old in corporate finance loading up a U-Haul and driving cross-country to lead a financial advisory practice in Texas. As the first born of two financial advisors, Morgan was "destined" for this work, but it was her father-in-law Gary's belief in her potential that gave her the springboard to build a multi-state practice with offices in three states and serve four generations of the same family.

From working in a male-dominated sales environment where she was the youngest person on the desk to becoming CEO and co-authoring "Intentional Legacy" with partner Kelly Base, Morgan's story reveals the power of relationships that see who you can become. Through fertility challenges overcome with the help of two incredible doctors, she now wakes up every morning with her three-year-old daughter as her "why," a constant reminder that we get one shot at this life, so we might as well make it as intentional and impactful as possible.

Morgan shares why achievement without purpose left her asking "why do we work so hard?", how opposite strengths with the right partner create relationship gold, and why showing up with gratitude and goodness puts us on the right foot to make million-dollar impacts we might never even see coming.

[00:05:20] What Morgan Does: Financial Advisor with a Different Approach

• Financial advisor and CEO of Life Branch Wealth Partners

• Careful to define "financial advisor" - not just transactional relationships

• Works with clients covering all areas of financial lives

• Serves individuals, families with larger portfolios, and small business owners

• Helps clients navigate financial peace of mind

[00:06:32] Leading a Multi-State Practice: Growth-Minded Excellence

• CEO of practice with offices in three states:

• Grapevine, Texas (Dallas-Fort Worth area)

• Harrisonburg, Virginia

• Chicagoland area, Illinois

• Loves learning about industry changes and simplifying for clients

• Leads a team, trains younger advisors

• Works with well-seasoned advisors, sharing perspectives

• Building a team focused on making a difference in the lives of others

[00:07:45] Destined for This Work: The Apple Didn't Fall Far

• First born of two financial advisors

• After college, took a job in Boston in wholesaling, corporate finance

• Enjoyed opportunities and learning ground

• Recognized that for some people, personal finance makes their eyes glaze over; they just want to delegate it

[00:09:18] Most Impactful Result: Four Generations of One Family

• Works with four generations of one family

• Started with one generation in the middle: husband and wife in their 30s trying to raise children and manage life

• Over time, ended up working with the parents and grandparents

• Heartwarming to know the whole family line is seeing the benefit of planning

[00:12:00] The Relationship That Changed Everything: Gary's Leap of Faith

• Father-in-law Gary is the advisor who gave her the career opportunity

• At 25, working in corporate finance in Boston, thought she was doing pretty good

• Had opportunity to leave Boston, load up U-Haul, drive across country

• Without that opportunity, she wouldn't have ability to springboard the way she is today

• Achievement is one of her core values, and this relationship helped her grow her career

[00:16:34] Finding Relationship Gold: Kelly Base and Opposite Strengths

• Kelly Base is an advisor on her team

• Co-authored book "Intentional Legacy" together over the past year

• Met in 2023 through a women's entrepreneurial group

• Having more fun in their career than they ever could have imagined

• "We have to find people that compliment our strengths and can also speak truth in our lives so we can become the sharpest versions of ourselves and sharpen one another"

[00:19:20] The Million-Dollar Question: Why Do We Work So Hard?

• Very driven, wired a certain way

• Can work all day, come home, be fulfilled in career

• When she really dove into her values, realized family really matters

• Area families don't always talk about: challenges with fertility, having a family

• Felt sharing her story was important so others can feel comfortable sharing theirs

[00:20:00] The Gift of Life: Two Doctors and a Miracle

• Had two doctors in her life who navigated the challenge with her

• Journey from "we don't think you're gonna be able to have children" to having a beautiful daughter

• In the spirit of intention, being achievement-minded and a mom

• "I've got my work baby and my baby baby, and I'm always juggling their priorities"

• Doctors gave her the shot to pour into the next generation

[00:22:20] Faith and Gratitude: The Foundation of Everything

• Faith is very important to her and aligns with her values

• Has achievement as a value

• Leans into her faith as she does her work and lives her personal life

• Hopes to continue making an impact in lives of others, personally and professionally

[00:24:00] Giving Back: Grace and Growing Generosity

• Giving back in community is really important

• Supports Grace, a local charitable organization helping the underserved who need help

• As a business, able to support their endeavors and help those who need it most

• Giving back is ingrained in core values

• Wouldn't have a business if it weren't for relationship with Gary, or it wouldn't look the way it does today

[00:30:17] Mentorship Matters: Female Advisors Pouring In

• Started career in sales environment that was probably 10% female

• Was the youngest person on the sales desk in downtown Boston

• Now advocates for young women starting in finance: "Go find mentors. You're not too young, don't hesitate. This is a great career and you can get so much out of those relationships"

• "You never even know where all of them are gonna lead, but they make such an impact"

[00:32:05] Where to Find Morgan & The Intentional Legacy

• Website for book: intentionallegacybook.com

• Feedback: "This is something I wish I would've read 20, 30 years ago. I really want my children to read it"

• Personal website: lifebranchwealth.com

• Always glad to have a conversation with anyone

KEY QUOTES

"We get one shot at this life, so we might as well make it as intentional, as and impactful as possible." - Morgan Nichols

"I can't put a price tag on that... These doctors just helped give me the daughter, and that's gonna be a generational impact." - Morgan Nichols

"We have to find people that compliment our strengths and can also speak truth in our lives so we can become the sharpest versions of ourselves and sharpen one another." - Morgan Nichols

"If we keep showing up with goodness, we show up with gratitude and acknowledging our blessings, it puts us on the right foot to see opportunity and to really make a difference." - Morgan Nichols

"If I just do what I'm doing and I don't intentionally think about what I'm doing and why, you know, she's gonna be 15 and I'm not gonna get those years back." - Morgan Nichols

CONNECT WITH MORGAN NICHOLS

🌐 Website: https://www.lifebranchwealth.com

📚 Book: https://www.intentionallegacybook.com

💼 LinkedIn: https://www.linkedin.com/in/morganenichols

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher

What if the most important relationship you'll ever have isn't with your mentor or business partner, but with yourself?

In this episode, Lin Yuan-Su, a mindset coach for high-achieving entrepreneurs, shares her journey from being a "miserably successful" registered dietitian to building a thriving coaching business. After six years of education and eight years in a soul-sucking career that looked perfect from the outside, Lin found herself crying in a parking lot, making what she calls a "spiritual decision": something must change, even though she had no plan.

Through a 30-minute video ad on social media, Lin discovered her mentor Mary Morrissey from Brave Thinking Institute, and everything shifted. That relationship, along with coach Kirsten Wells, changed her life so profoundly that she named her daughter Mary in honor of it. From helping a burned-out restaurant owner expand from one struggling location to five thriving restaurants to manifesting $50,000 in hours to save her own event, Lin's story proves that the right relationships reveal who you've always been meant to become.

Lin reveals why being kind to yourself is the first step to transformation, how her mentors kept her from drowning in fear, and why we're all perfect exactly as we are.

[00:05:01] The Journey: From China to Canada to Crying in a Parking Lot

• Born and raised in China, came to Canada at age 20

• Studied nutrition for six years (undergrad + master's degree) because she loved food and was curious about the human body

• Became a registered dietitian, worked in healthcare for 8 years

• From the very beginning, felt unfulfilled but was too afraid to change

• Everyone saw her as successful: secure job, good pay, pension, benefits

• But inside, she was "miserably successful," shiny on the outside, hollow and miserable inside

• The turning point: crying in an empty parking lot, devastated about the life she'd worked so hard to build

[00:08:20] The Spiritual Decision: Something Must Change

• Made a decision in that parking lot moment: "something got to change"

• Had no plan, no idea what the change would be

• Calls it a "spiritual decision," trusting that something must shift

• Things started showing up differently in her life after that decision

• Began building her entrepreneurial journey part-time while still working full-time

• Led to discovering her calling as a mindset coach

[00:09:08] What Lin Does: Helping Entrepreneurs Discover Their Truth

• Mindset coach for high-achieving, heart-centered, passion-driven entrepreneurs

• Helps people discover "what is the truth between their two ears"

• Supports clients to see they can do more, give more, make bigger impact

• Helps clients connect with others at a deeper, meaningful level

• Creates space for clients to say "I love my life"

[00:11:36] The Power of Self-Relationship: Being Kind to Yourself

• First relationship is with ourselves

• We would never say "what's wrong with me?" to our best friend, yet we say it to ourselves

• "We are perfect as this higher power made us"

• When you notice something you don't want, that's good news: it's the starting point

• That awareness is the beginning of next-level expansion, growth, abundance, freedom

[00:13:07] Most Impactful Result: Julia's Restaurant Revolution

• Client Julia, age 24, had double degree in nutrition and business

• Working 12-13 hours every single day, Monday to Sunday, no breaks

• Owned one restaurant that was losing money

• Did coaching call from Hawaii via Zoom

• Became a much better boss to her employees

[00:18:02] The Relationship That Changed Everything: Meeting Mary Morrissey

• Found her mentor Mary Morrissey through a 30-minute video ad on social media

• Doesn't remember what Mary said, but remembers the feeling

• "I found the person who can understand me"

• Felt Mary's love, gentleness, and belief even without ever talking to her

• Also met Kirsten Wells, another coach and mentor

[00:20:31] Beyond Business: Manifesting Her Daughter Mary

• Through relationship with Mary and Kirsten, built on love, trust, and unconditional belief

• Lin manifested a child along this journey

• Named her daughter Mary Lee to honor the relationship with Mary Morrissey

• Calls her daughter "our girl" when talking to Mary

[00:24:00] Crisis Moment: The $50,000 Hotel Bill

• Two years ago, planned a three-day event as brand-new entrepreneur

• Wanted to model what she'd watched her mentor Mary do

• Reached out to hotel, signed contract, but didn't fully check payment due dates

• Event happened successfully

[00:26:54] The Ripple Effect: What Happened at the Event

• One baby was manifested: client stood up, shared vision of having a child, got pregnant months later

• At least three people moved into their dream houses within a year

• People manifested love: one team member met a man at the event, clicked immediately, still together today

• Chain reaction of transformation that wouldn't have been possible without mentors' support

[00:29:08] Where to Find Lin & How She Shows Up

• Website: enlightenedsuccess.com (all contact information available)

• Active on all major social media: Facebook, LinkedIn, Instagram

• Search her name (unique with hyphen)—usually first result

• Believes in giving—offers 15-minute calls to anyone who reaches out

• Her intention: "In this moment, what can I serve you? What can I do to make your day, your moment better?"

KEY QUOTES

"You noticed something you don't want? That's good news because guess what? From that moment then you can really start to discover what is great that I am about to start making. And that is the starting point of anybody's next level of expansion, growth, more abundance, more freedom, more money, more time freedom, more happiness, more fulfillment." - Lin Yuan-Su

"We are perfect as this higher power made us. We are perfect already. And the next step is to listen to your heart." - Lin Yuan-Su

"They don't believe my limiting beliefs. They believe in what I want, what I know is possible and they support me when I was shaking." - Lin Yuan-Su

CONNECT WITH LIN YUAN-SU

🌐 Website: https://enlightenedsuccess.com 💼 LinkedIn: https://www.linkedin.com/in/lin-yuan-su 📸 Instagram: https://www.instagram.com/linyuansu.successcoach

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher

What if a traumatic childhood experience could become the catalyst for a career saving thousands of lives, not through arrests, but through education and early intervention?

In this episode, Chuck Marting, retired law enforcement officer with 19 years of distinguished service and founder of Colorado Mobile Drug Testing, shares his unexpected journey from almost being kidnapped as a teen in Southern California to becoming one of the nation's leading experts in workplace impairment detection. Through a pivotal moment when an officer took the extra step to check on him that same night, Chuck discovered his calling: if he could do for others what that officer did for him, his life would have meaning.

From earning recognition from Mothers Against Drunk Driving to becoming a certified Drug Recognition Expert to building a mobile drug testing business from his kitchen table 14 years ago, Chuck has transformed how employers protect their teams. His philosophy is revolutionary: shift from "zero tolerance" (reactive, after the fact) to "zero blind spots" (proactive, before tragedy strikes). With workplace impairment costing US businesses $81 billion annually, Chuck's mission has never been more critical.

Chuck reveals the restaurant encounter where a former client thanked him for saving his family, how one trained supervisor caught an employee vaping marijuana in plain sight, and why relationships with his father, his wife of 35 years, and mentors like Jack Canfield have shaped everything he does.

[00:04:30] The Origin Story: A Childhood Trauma That Planted a Seed

• As a teen in Southern California, Chuck was grabbed by someone attempting to kidnap him

• Broke free, ran to nearest house, called for help

• Police officer arrested the suspect quickly

[00:06:24] Finding His Gift: Becoming a Drug Recognition Expert

• Got into law enforcement and discovered natural gift for detecting impairment

• Performed so many DUI arrests that Mothers Against Drunk Driving recognized him

• Sent to Drug Recognition Expert (DRE) school, one of law enforcement's hardest certifications

• Equivalent of college semester compressed into two weeks

[00:08:20] The Kitchen Table Beginning: Starting Colorado Mobile Drug Testing

• 14 years ago, arrested someone who was panicking about missing pre-employment drug test

• Answer: "Nobody does that"

• Light bulb moment: started researching, found nobody in Colorado doing mobile drug testing

• Started business at kitchen table with his wife

[00:09:40] The Problem Chuck Solves: Teaching "Zero Blind Spots"

• Saw supervisors missing obvious signs of impairment due to lack of training

• Most employers treat drug testing as afterthought until crisis hits

• Workplace impairment costs: $81 billion/year in US, $4 trillion/year worldwide

• Created training programs that go beyond textbook knowledge

[00:12:20] Colorado's Marijuana Legalization: 21 Years Later

• Colorado and Washington legalized marijuana over 21 years ago

• Even after two decades, many Colorado employers still have no policies or training

• Chuck speaks nationally and trains companies on handling this challenge

• Also coaches supervisors on leadership skills learned from law enforcement

• Active listening, de-escalation, and other cop skills translate directly to business leadership

[00:16:11] Most Impactful Result: The Restaurant Encounter

• Two years ago, took team to Christmas dinner at restaurant in city where he was officer

• Hesitant to go (officers typically avoid areas they policed)

• Chuck's immediate concern: arrested? positive drug test? upset?

• The reveal: "Four weeks ago I lost my job because I had a positive drug test"

[00:26:00] Recent Impact: The Supervisor Who Caught the Vape

• Trained a "designated employer rep" (safety program manager) who became passionate about program

• Client called Chuck: "Something's off with this employee, I need confirmation"

• Supervisor thanked Chuck: "I don't know if I would've ever caught this before"

• This is Chuck's mission: protecting employers, teams, and community

[00:29:20] Why This Work Matters: The 3 AM Calls

• As officer, had to tell families at 2-3 AM their loved one was killed by impaired driver

• "Very difficult situation to have to be in"

• Employers face same situation when workplace accidents occur

• Would do this work even without pay; mission to prevent tragedies

• "I'm only one guy doing the best I can to get it out there"

[00:32:00] Chuck's Business Philosophy

• Runs 24/7 operation and is available anytime because problems don't wait

• "If I get a call at 3 AM, so be it. You might have to give me a couple minutes because it might sound like I need a drug test"

• Doesn't want anyone waiting or feeling like they're inconveniencing him

• Core message: Zero tolerance is reactionary and after the fact

• Zero blind spots is proactive, recognizing issues before tragedy strikes

KEY QUOTES

"What made the impact on me was later on that night, that officer came to my home to make sure that I was okay. He took that added time. That made that impression on me. And I remember thinking to myself, if I can do what he just did for somebody else, then I want to do that." - Chuck Marting

"It's hard to read the label when you're inside the bottle." - Chuck Marting

"I'm not gonna be able to take somebody in an hour or two hours of training and turn them into a drug recognition expert, but if they listen to some of the things that I teach them, they're gonna catch those things." - Chuck Marting

"Zero tolerance is reactionary, after the fact. Zero blind spots: recognizing this before something happens, is what we have to focus on." - Chuck Marting

CONNECT WITH CHUCK MARTING

🌐 Website: https://www.chuckmarting.com | https://www.masteringtheimpairmentcode.com 💼 LinkedIn: https://www.linkedin.com/in/chuck-marting-aa849660 📘 Facebook: https://www.facebook.com/chuck.marting 🏢 Business Websites: https://www.coloradomobiledrugtesting.com | https://www.focusedcompliancegroup.com 📚 Book: "Mastering the Impairment Code" (Foreword by Jack Canfield) - Available on Amazon

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher

What if you could help someone completely transform their career in just 45 minutes, not by training them to be someone they're not, but by revealing who they've always been?

In this episode, Steve Woodruff, author of "Clarity Wins" and "The Point," shares his unexpected journey from Vanderbilt astronomy student dreaming of becoming an astronaut to becoming the "King of Clarity" who's spent 20 years helping professionals discover and communicate their true identity. Through a pivotal relationship with a manager-friend who made one simple observation ("Let Steve run with sales and Rob run with service because that's what you're good at"), Steve discovered that fitting people into their strengths, not training them to overcome weaknesses, is the ultimate key to success.

From consulting with pharmaceutical giants like Pfizer, Novartis, and GSK to leading 100 emerging leaders globally during the pandemic to transforming his own pastor's preaching, Steve has developed the Clarity Fuel Formula, a brain science-backed framework that helps anyone cut through noise and connect powerfully. His philosophy is simple but revolutionary: "You can't read the label of the jar you're in." We need someone on the outside to reveal who we really are.

Steve reveals how he helps people experience that jaw-dropping moment when someone finally sees them (and they see themselves), why the first 15 seconds of any interaction matter most, how "memory darts" beat elevator pitches every time, and why his biggest professional thrill is attaching the right words to someone's identity and watching their entire career trajectory transform.

[00:03:59] The Journey: From Aspiring Astronaut to King of Clarity

• Childhood dream: becoming an astronaut

• Started at Vanderbilt University studying astronomy

• Hit a wall with calculus and physics, realized he loved words more than numbers

• Shifted to psychology, fascinated by how the human mind and communication work

• Moved into business sales and marketing

[00:07:39] What Steve Does: Revealing Who People Really Are

• Works with corporations (pharma/biotech primarily) on communication training

• Developed the Clarity Fuel Formula: framework for clear communication in every format

• Real passion: entrepreneurs, solos, small businesses, and individuals

• Specializes in helping people discover their identity, purpose, and how to articulate it

[00:09:23] Most Impactful Result: The Infrastructure Builder

• Met Jason, a sales training manager at pharma company, for networking lunch

• Through conversation, Steve identified Jason's core strength: infrastructure building

• Gave Jason the exact words to describe his superpower

• Jason found perfect role at training organization in disarray

[00:12:00] Pandemic Pivot: Training 100 Leaders Globally via Zoom

• Companies forced to move training online during COVID

• Steve led personal branding workshop for 100 emerging leaders globally

• All done from his desk via Zoom, no travel for days required

[00:14:38] What Inspires Steve: The Jaw-Drop Moment

• Most people (including himself for years) are only half-aware of who they really are

• People are guessing, trying different things without true north

• Has unique ability to ask questions and see themes emerge quickly

• The magic moment: 45-60 minutes in, holds up "figurative mirror"

[00:17:04] The Relationship That Changed Everything

• During first 10-year career job, Steve and colleague split country for sales/service

• One person better at sales, other better at service, but both trying to do both

• This insight plus reading StrengthsFinder completely revolutionized Steve's view of work

[00:21:41] Recent Impact: Transforming His Pastor's Preaching

• Steve's work applies 100% to church settings, not just business

• Pastor came to dinner, Steve discussed "memory darts" concept

• Memory darts: short, vivid ideas using analogies, illustrations, or stories instead of elevator pitches

• Pastor wanted to improve preaching and asked Steve for help

[00:23:58] Where to Find Steve & His Resources

• Company: Clarity Fuel (clarityfuel.com redirects to stevewoodruff.com)

• Most active on LinkedIn with newsletter and regular posts about clarity

• Two books: "Clarity Wins" (branding, niches, pigeonholes) and "The Point" (universal framework for clear communication)

• The challenge: "The Point" is for 8 billion people, anyone, any role, any place, anytime

[00:26:40] The First 15 Seconds: Why They Matter Most

• Success boils down to the first 15 seconds of any interaction

• Must earn attention with something interesting, relevant, and compelling

• Get rid of the elevator pitch (telling and selling)

• Learn to answer "What do you do?" in 15 seconds that makes people say "Huh? Tell me more"

• Biggest problem: TMI (Too Much Information)

KEY QUOTES

"You can't read the label of the jar you're in. We are not able to be objective about ourselves. We need someone on the outside who can look at us and say, this is really who you are." - Steve Woodruff

"I'm not here to train people to become what they're not. I'm here to reveal to them who they are. When you try to train people to be what they're not, you're setting yourself and them up for a world of hurt." - Steve Woodruff

"We have stewardship over our lives. We have one life. If we're wasting it, even with good intentions doing the wrong thing, that's a terrible shame." - Steve Woodruff

"People don't need information. They need to know why they should care." - Steve Woodruff

"Nobody wants to hear your monologue. They want to hear something that makes them say, 'What in the world are you talking about? Tell me about it.' And we're off and running." - Steve Woodruff

CONNECT WITH STEVE WOODRUFF

🌐 Website: https://www.clarityfuel.com | https://stevewoodruff.com

💼 LinkedIn: https://www.linkedin.com/in/swoodruff

📚 Books: "Clarity Wins" and "The Point" (available on Amazon)

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher

What if the emptiness you feel despite your success isn't a sign you're broken, but a signal you're ready for something deeper?

In this episode, Andrew Anderson, a transformational coach for high-achieving business leaders, shares his remarkable journey from elementary school playground helper to teaching career to becoming the guide that successful entrepreneurs call when they have "problems money can't solve." Through two pivotal relationships, Xavier, a Belgian mentor he met at 19 who still coaches him 21 years later, and Kevin Hall (former VP of Franklin Covey), who saw potential in him during his darkest season.

Andrew discovered how to help others move from survival to thriving, from playing defense to playing offense with their lives. From reconnecting with Xavier during his friend's divorce and flipping their mentor-mentee dynamic, to standing in the Virgin River at Zion National Park receiving divine inspiration to write a book that would later save a man's life, Andrew reveals how the right relationships at the right time don't just change your business trajectory but reshape your entire identity and calling. His approach cuts through years of traditional therapy in hours, helping clients rewire neural pathways and reconnect with who they truly are beneath the pain.

Andrew reflects on honoring the versions of ourselves that went through hard things, why most people are playing not to lose instead of playing to win, and how a single conversation can absolutely change the trajectory of a career, relationship, or life.

[00:04:42] What Andrew Does: Solving Problems Money Can't Solve

• Shows up in three or four important roles each day

• First as a son of God

• Husband supporting wife who homeschools and does foot zoning

• Father to seven children

[00:07:25] The Origin Story: Fourth Grade Playground

• Met Lap, a Vietnamese student who spoke zero English

• Became his playground buddy through the universal language of play

• Lap helped Andrew with math; Andrew helped him with sports

• First recognition of unique ability to see needs and show up for individuals

[00:10:50] The Unique Ability Discovery

• References Dan Sullivan's Strategic Coach concept

• Like Marcus Colius told Kevin: "This is the Holy Spirit working through you"

• Unique abilities reveal themselves through stewardship, not searching

[00:16:06] The Transition: From Teaching to Coaching

• Six years as a classroom teacher

• Went through separation and divorce that felt like life was over

• Lost career, marriage, and family simultaneously

• Left teaching, sold real estate for one year, then started coaching agents

[00:20:00] Client Success Story: "Jared"

• Nearly million-dollar business but struggling with drug addiction, porn addiction

• Couldn't have children for several years, had hard time keeping money

• Worked at deep unconscious level to find root causes of self-sabotage

• Process took hours, not years - created new neural pathways

[00:24:33] Playing Offense vs. Defense

• Andrew's 76-year-old dad's wisdom: "Play to win, don't play not to lose"

• Most people in life are playing defense, trying to get out of pain

• First day and a half with clients: playing defense but with love, not resistance

[00:27:37] Xavier: The 21-Year Friendship

• Met in Belgium when Andrew was 19, Xavier was 28-29

• Still FaceTimes to this day after 21 years

• Has visited Andrew's home three times, supports his retreats

• Andrew's best friend and coach for deepest heart and soul questions

[00:29:26] Kevin Hall: The Professional Catalyst

• Met summer 2015 during Andrew's transition period

• Former VP of Sales at Franklin Covey, worked with Stephen Covey

• Author of "Aspire" teaching 10 powerful words

• Saw something in 29-year-old Andrew during training event

• Took Andrew under his wing in group coaching

[00:32:04] The Book That Saved a Life

• Standing in Virgin River at Zion National Park at Kevin Hall's event

• God said: "You're gonna write a book"

• Title: "Strength of the Oak, Strength of the Willow"

• Two things keeping him from suicide: the Bible and Andrew's book

KEY QUOTES

"Single conversation is guaranteed to change the trajectory of a career, a relationship, or a life. Any single conversation absolutely can." - Andrew Anderson (quoting Susan Scott)

"You need to honor and respect that version of you because you would not be doing what you're doing and helping who you're helping or anything without having gone through that experience." - Xavier (to Andrew)

"You gotta play to win. Don't play not to lose." - Andrew's 76-year-old dad

"It's really hard to move forward while you're looking back." - Andrew Anderson

"If you want to find yourself, you're gonna have to lose yourself. And if you're looking for happiness, the best way to find it is to give and do it unconditionally." - Andrew Anderson (referencing Jesus)

CONNECT WITH ANDREW ANDERSON

📱 Cell: 208-494-4497

🌐 Website: https://www.andrewlanderson.com

💼 LinkedIn: https://www.linkedin.com/in/andrewlanderson85

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher

What if the work you do every day could help 15-25 families consider adoption with just a $1,500 Christmas card budget?

In this episode, Graeme Watt, co-founder and leader of Anthem Creative, shares his remarkable journey from outdoor adventure guide to nonprofit founder to running a thriving creative agency that serves organizations pursuing human flourishing. Through pivotal relationships with two mentors - Tom Ko, his "fundraising Yoda," and Michael Gibney, his business mentor of 15 years - Graeme discovered how to build businesses that amplify good in the world. From Googling "how to start a nonprofit" at age 26 to celebrating 10 years running a full-service agency with his brother, Graeme reveals how the right relationships at the right time, combined with unwavering optimism and clear vision, can transform not just your business trajectory but your entire life's work.

His agency operates with a simple filter: "Will this amplify human flourishing?" This principle guides everything from client selection to team building, creating a business that treats every project as an opportunity to make the world better.

Graeme reflects on how mentorship shaped his leadership, why passion is the single greatest competitive advantage in hiring, and how one adoption agency campaign proved that creative work can genuinely change lives - one family at a time.

[00:04:00] What Graeme Does: Amplifying Good Through Creative Services

• Co-founder of Anthem Creative with his brother Mark

• Mission: Partner with organizations pursuing human flourishing to amplify their impact online

• Portfolio company structure with main operating company as creative agency

• Core filter for all decisions: "Will this amplify human flourishing?"

• Specializes in branding, custom web experiences, and film/documentary work

[00:06:00] The Journey: From Outdoor Guide to Entrepreneur

• Studied ecotourism and outdoor leadership (not business)

• Worked as river guide and rock climbing guide early in career

• Married and moved to Edmonton, Alberta where outdoor industry didn't exist

• Started working with youth and students, creating experiments for young people

• At 26, Googled "how to start a nonprofit organization" and launched one from his living room

[00:10:00] The Haiti Moment: Brothers Unite

• Graeme worked at World Vision Canada (large global NGO)

• Submitted innovation grant proposals that kept getting funded

• Hired his brother's agency for these innovation projects

• Graeme quit his nonprofit job and joined his brother full-time

• Just celebrated 10 years in business together

[00:11:25] Most Impactful Result: The Adoption Agency Campaign

• Early in agency life, partnered with local adoption agency

• Handled complete rebrand: new name, website, video content, and collateral

• Agency wanted to run year-end digital ad campaign but had no budget

• Got creative: repurposed $1,500 Christmas card budget for digital ads

• Launched December 20th using brand hero video they'd already created

[00:17:00] How They Met: Through a Designer's Introduction

• Met when Graeme was 26, starting nonprofit from scratch

• Introduced by Ian, a freelance designer working with Graeme

• Graeme was building a board and asked if anyone knew potential board members

• Tom had 30 years in nonprofit space, running successful consulting firm

• Graeme thought: "He's not gonna want anything to do with a guy like me"

[00:18:07] Tom's Investment: Chairing the Board

• Tom was captivated by Graeme's passion and vision

• Immediately offered: "I would love to chair your board if you would have me"

• Became board chair when organization "wasn't even really an organization"

• Taught Graeme everything about fundraising, board leadership, governance, and agency agreements

[00:24:00] How They Met: Through an Intern's Introduction

• Michael's daughter was Graeme's intern at World Vision Canada

• Graeme was running a coffee company on the side (social enterprise sourcing from Africa)

• Michael also involved in coffee and sourcing products from developing world

[00:25:20] The Mentorship Terms: 30 Minutes of $900/Hour Time

• Graeme was looking for business-side mentor (had Tom for nonprofit side)

• Asked Michael directly: "Would you consider mentoring me?"

• Michael's conditions: "My time is really valuable—I charge $900/hour"

• Michael's offer: "I'll give you 30 minutes whenever you need it, but:"

• 15 years later, relationship still going strong

[00:27:37] Michael's Lasting Impact: Believing Before Graeme Did

• Every major business decision has had Michael's voice in it

• In 15 years, has never steered Graeme wrong

• Saw things in Graeme that he didn't believe were there

• Believed in Graeme when he didn't believe in himself

[00:29:00] Real-Time Impact: The 3D Printing Product Launch

• Operating partner designed proprietary product for global market

• 3D printed product with penny manufacturing costs and high margins

• Required expertise in international patent law and licensing agreements

• Called Michael 40 minutes before podcast recording

[00:33:40] Philosophy: The Power of Pursuing Human Flourishing

• Commitment to human flourishing attracts incredible relationships and opportunities

• Right people show up at right times with needed expertise

• Until recently, never posted job openings—always went to network

KEY QUOTES

"The ability to clearly communicate a future vision with conviction and passion—there are a few skills that are more valuable than that." - Graeme Watt

"The glass is always half full with me. It's always optimistic. We're always gonna figure it out." - Graeme Watt

"If you can constantly see the forest, then you don't get bogged down by the trees." - Graeme Watt

"Whoever tells the best story wins." - Graeme Watt

"If you give 51% and you give more than you expect in return, then that's a winning formula." - Graeme Watt (referencing Gary Vaynerchuk)

CONNECT WITH GRAEME WATT

🌐 Website: https://www.anthemcreative.ca

💼 LinkedIn: https://www.linkedin.com/in/wattgraeme

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher

What if sending one Instagram DM could completely change the trajectory of your life and business?

In this episode, Braxton Kilgo, Founder & CEO of I Believe In You (IBIY), shares his incredible journey from a small town in Texas with just 200 people to building a global movement that's touched lives in over 20 countries and 100+ cities. After a career-ending football injury forced him to reimagine his future, Braxton discovered his true calling when a middle school principal's phone call led him to create stickers that said "I believe in you" - sparking a ripple effect of kindness he couldn't ignore. From frantically rewriting a speech 24 hours before delivery to receiving stories about lives saved, Braxton reveals how one bold DM to a stranger in Scottsdale introduced him to his business partners Joey and Dylan, who brought him into a world of entrepreneurs that transformed everything.

Through the power of "big belief leading to big action," Braxton built IBIY - a tech-enabled bracelet movement where small acts of kindness create measurable waves of impact, with partnerships including Tony Robbins' Mastermind.com and Recovery Unplugged that happened before they even officially launched their B2B offering.

Braxton shares why "show up to serve, not sell" will 10x everything you're doing, how being kind and asking "how can I help you?" creates an army of people ready to connect you with anything you need, and why the person giving the bracelet might experience something even more powerful than the person receiving it.

[00:05:19] What Braxton Does: Building a Kindness Movement with Technology

• Founded I Believe In You (IBIY) - a movement centered on one core belief: small acts of kindness can make big waves of impact

• Flagship product: Bracelets with "I believe in you" message that you wear with the intention to give away

• Each bracelet contains an NFC chip synced with mobile app - tap your phone to see personalized video/photo messages and track the bracelet's journey

• Track every city, country, and person impacted - watch your ripple effect spread around the world even after you give it away

• Mission: Create an army of "wave makers" to make impact as individuals and businesses

[00:07:40] The Origin Story: From Football Dreams to Purpose

• Grew up in May, Texas - a town of 200 people where his whole family lived on one farm

• Thought his only path out was playing in the NFL

• Got to college on a football scholarship but struggled with injuries, limping off the field every day after practice

• Strength coach Coach Ramey pulled him aside: "I think you were made for something bigger than this, and I think you also want to be able to run around in the yard with your kids one day"

• Eventually dropped out, went back to the farm and oil field, returned to school and started a clothing company called Vision about defining your version of success

[00:10:41] The Pivotal Moment: A Principal's Phone Call That Changed Everything

• Got invited to speak at a middle school (about 10 schools in, wasn't very good yet)

• Principal called 24 hours before: "I wanted to remind you what some of the kids are going through at home and at school so you really know who you're talking to"

• Spent 10 minutes breaking Braxton's heart with stories

• Braxton told his brother: "I wrote the wrong speech. I'm not qualified"

[00:12:37] The Unexpected Impact: When Kindness Goes Viral

• Principal called days later: Kids were being nicer to each other in hallways and to staff

• Parents called thanking them for the speaker because of conversations kids started at home

• Local businesses called asking "what are these ugly ass stickers these kids are sticking on everything?"

• At 19 years old, shipped bracelets to 16 different countries, appeared on TV channels and podcasts

[00:15:01] The Long Journey: From 19 to 30 and Back Again

• Realized he didn't know any entrepreneurs - "the only person I knew that was maybe a business person was the guy who had more cows next door"

• Put IBIY on pause to learn how to be a business person and build the technology

• Built another company (Hours Global - business consulting) that he used to fund IBIY

• Worked with 1,000+ clients in sales, branding, and high-level partnerships over the decade

• Now ready to launch IBIY to the world at age 30 (turns 30 next week)

[00:18:29] The Million Dollar Question: A Life-Changing Introduction

• Who Changed Everything: Joey and Dylan (his business partners)

[00:19:25] Pivotal People: Joey and Dylan - The Instagram DM That Changed Everything

• Was planning to move to Fort Lauderdale with his best friend/brother

• Two friends convinced them to move to Scottsdale instead - "at least come for a little while"

• On the drive to Scottsdale in a U-Haul, looked for people doing cool stuff on Instagram

• Never had true friends who were also entrepreneurs before meeting Joey and Dylan

• They introduced him to Devon who runs Arizona Entrepreneurs, which is where he met Nico

[00:21:18] The Scottsdale Effect: From 10 Months to 5 Years

• Original plan: Stay in Scottsdale for 10-12 months then leave

• Reality: Stayed for 5 years and was the last one there after all his friends moved

• Joey and Dylan are now his business partners in IBIY

• They're the reason he brought IBIY back when he did

[00:23:20] The Arizona Entrepreneurs Connection: Opening Doors Everywhere

• Joey and Dylan introduced him to the Arizona Entrepreneurs community

• Became the official marketing partner of the entire Arizona Entrepreneur group

• His first investor for IBIY came from one of those stages

• Got to sit on stages with "some of the top entrepreneurs in the world" even though they'd done "astronomically more" than him"

[00:31:42] The Three Pillars of IBIY

1. Direct-to-Consumer: Bracelets sold online to anyone in the world; each collection gives back to a charity

2. Culture Shift Tour: Speaking at hundreds of schools around the country every year (led by partner Jared), recreating the original sticker moment with real bracelets

3. B2B Partnerships: Custom co-branded bracelets for nonprofits, churches, retreats, conferences, and businesses with custom messaging and packaging

[00:32:40] The Partnership Program: Impact You Can Track

• Organizations get completely co-branded bracelets and packaging

• Can leave a custom message on the front of all bracelets (video from founder/leader appears first time it's tapped)

• Working with major companies BEFORE officially launching: Recovery Unplugged, Mastermind.com (Tony Robbins and Dean Graziosi), Dick's Sporting Goods meeting scheduled, ClickFunnels reached out

• All from texting friends and reaching out through personal relationships - no marketing yet

[00:38:59] Braxton's Advice: Big Belief, Big Action, Big Results

• "You have to believe you are before you are and you have to believe like absurdly"

• "Big belief leads to big action, which is the only way to get those big results"

• "Little belief leads to little action, which then basically just has you re-solidify in your mind that you couldn't do it"

• "If you want the magic, you gotta take some risks. There's no risk, there's no magic"

[00:41:00] The Giver's Gift

• "It's really awesome for the people that receive the bracelet, but I think it might still be more powerful to the person that gives it away"

KEY QUOTES

"Small acts of kindness can make big waves of impact." - Braxton Kilgo

"You have to believe you are before you are and you have to believe like absurdly. Big belief leads to big action, which is the only way to get those big results." - Braxton Kilgo

"If you show up to serve, not sell, it will 10x everything that you're doing." - Braxton Kilgo

"If you want the magic, you gotta take some risks. There's no risk, there's no magic." - Braxton Kilgo

CONNECT WITH BRAXTON KILGO

🌐 Website: https://www.ibelieveinyou.io

🌐 Personal Website: https://www.braxtonkilgo.com

💼 LinkedIn: https://www.linkedin.com/in/braxton-kilgo-82060ba2

📸 Instagram: @ibelieveinyou.io (for IBIY) and Braxton Kilgo (personal - behind the scenes)

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher

What if a single introduction from a stranger you never saw again could change your entire life?

In this episode, Theresa Bassett, CEO of The Diamond Group and sales and marketing expert with over $550M in transactions, shares the remarkable story of how a mystery connector named Isabelle introduced her to Kelly Bassett at a running training group and then vanished forever. That one serendipitous moment transformed not only Theresa's personal life but her entire professional trajectory, leading her from Fortune 500 corporate sales to building a thriving 28-year-old family business that now employs a team of 20 and serves small businesses across the nation.

Theresa reveals how she "went in kicking and screaming" to entrepreneurship, initially unable to envision herself as a CEO, but discovered her true calling: equipping and empowering small business owners to triple their revenue, build legacy wealth, and create ripple effects that impact entire families and communities. From tripling a home builder's revenue in 18 months to helping a solo orthodontist open five offices and build generational wealth, Theresa's story is a masterclass in the power of partnership, resilience, and saying "yes" even when you can't see the full picture.

[00:05:29] What Theresa Does: Serving Small Business America

CEO of The Diamond Group: A sales and marketing growth revenue agency for small businesses

Why Small Business?

• Small businesses provide 86% of jobs in America

• Theresa counts it as one of her greatest privileges to employ a team of 20 people

• Every time a team member buys a car, house, or takes a vacation, it feels like a personal victory

[00:07:43] The Backstory: From Corporate to Coaching to CEO

• Trained as a sales professional working for major home builders

• Merchandised new home neighborhoods for the biggest builders in the world

• Coached business owners on sales and marketing one-on-one

• Believed in the power of personalized consulting to elevate brands

[00:08:55] The Life-Changing Introduction

• Both showed up at a running training group

• Neither could run "a lick"—couldn't even run to the corner

• A woman named Isabelle was at the front gate

• Isabelle: "Oh, you're new. There's this other new guy here too. His name's Kelly. I should have you meet."

[00:11:40] The Partnership Begins: Joining The Diamond Group

• Started an agency in San Francisco, California

• Left the radio industry as a producer to produce radio ads independently

• Known as "Crash Bassett" in the radio world (crashed his truck into a brick wall on the way to work)

• When radio consolidated, he pivoted to more video production

[00:13:13] Going "In Kicking and Screaming"

• A marketing agency had never been on her radar

• "Okay God, what are you up to? Seriously, whatcha up to?"

• Admits: "I had some selfish motives"

[00:16:34] Kelly's Remarkable Pivot

• Not easy to welcome a new partner into your business

• Not easy to move yourself from chief/presidency to welcome a CEO alongside you

• Kelly allowed Theresa's vision to come up alongside his

• Eventually, her vision became the vision they were calibrating to

[00:17:47] Results That Create Ripple Effects

• Rebranded a couple times along the journey

• Name reflects the resiliency and strength they build in strong businesses

• Goal: Build strong, sustainable sales and marketing systems so businesses don't run owners into the ground

[00:18:58] Marketing Is About More Than New Customers

The Recruiting Connection: "People think of marketing as new clients, customers, and patients, but marketing is also about new team members. Recruiting is a marketing and sales activity. If you want to attract great talent to your team, you gotta have a magnetic brand."

[00:21:10] The Power Team Approach

• Theresa couldn't do this work alone

• When a client comes in, they get a "power team": essentially a sales and marketing department down the hall

• Experts rally around the business, create a strategic plan, and execute

• It's a co-creative collaborative process

[00:22:58] Synergy: 1 + 1 = 3 (or 500!)

• One plus one equals three

• The ripple effect of exponential partnering impact

• Her relationship with Kelly is a prime example: "That was a one plus one equals 500 synergistic relationship"

[00:24:21] Impact on Employees: Opening Doors

• Diamond Group hires and recruits a lot of young professionals

• Marketing is an industry of youth and talent (especially with AI changing everything)

• Watching employees soar is "a little bit like watching your kids move up and out of the nest"

[00:28:10] Racehorses Run Faster Together

• Put the blinders on so all they can see is forward

• But they're getting momentum from running right alongside others

• "I love running with other racehorses"

• Iron sharpens iron

• We're all here to help each other— none of us can do it alone

KEY QUOTES

"My mission on the planet is to equip and encourage and embolden leaders and their teams." - Theresa Bassett

"Sometimes it's just your door that you open to them is the door that unlocks another door. None of that would've been possible if it weren't for Kelly. Him opening his door to me allowed me to open my door to so many others." - Theresa Bassett

"If you want to attract great talent to your team, you gotta have a magnetic brand." - Theresa Bassett

"Racehorses are likely to run at least 10% faster when they're next to other racehorses." - Theresa Bassett

CONNECT WITH THERESA BASSETT

🌐 Website: https://www.diamond-group.co💼 LinkedIn: https://www.linkedin.com/in/theresalbassett

Want to grow your business? Visit Diamond-Group.co to request a Clarity Call with a growth specialist. They'll help you assess the state of the union in your business and identify your next best steps forward.

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher

What if one conversation at 16 could shape the next 40 years of your life?

In this episode, Dr. John A. Gallucci Jr., President & CEO of JAG Physical Therapy, shares his remarkable journey from a high school wrestler with injuries to building one of the Northeast's largest physical therapy empires with 170 locations serving New York, New Jersey, and Pennsylvania. Through the pivotal mentorship of Rich Giardano (a relationship that began with a literal smack to the back of the head and the question "What do you want to STUDY?"), John discovered his calling in sports medicine and learned invaluable lessons about business, integrity, and the importance of balance. From nearly losing everything in the first six months to serving over 700 providers and 2,000 employees, John reveals how one mentor's wisdom about networking, continuous learning, and kindness became the foundation for an organization that treats everyone "like a VIP professional athlete."

John reflects on how Rich's mentorship shaped not just his clinical skills, but his approach to building culture, fostering the next generation of leaders, and why he believes "one kind brings two." This principle guides JAG Physical Therapy's mission to help people "get back to the life you love."

[00:04:35] What John Does: Dual-Licensed Healthcare Leader

• Dual licensed as both a certified athletic trainer (ATC) and physical therapist (PT, DPT)

• Master's degree in sports science and master's in physical therapy, plus doctorate in physical therapy

• President, CEO, and Founder of JAG Physical Therapy (John Anthony Gallucci = JAG)

[00:08:11] Most Rewarding Case: From "Never Walk Again" to Dancing

• Woman hit by a taxi cab in New York City

• Physicians told her she would never walk again without an assisted device

• John calls this "probably one of the most proudest moments in my professional career"

[00:11:05] Growth Strategy: Patients as Best Marketers

• 80% of growth in just the last two years came from former patients opening doors

• Patients have spoken to insurance groups, doctors, and healthcare systems to bring JAG into their communities

• Vision: "My goal is the people that need us have access to us"

[00:12:37] Teaching the Next Generation: Network = Net Worth

• "Your personal network helps you grow your professional network"

• As professional network grows, it creates more opportunities personally AND professionally

• Importance of being ingrained in the community while building personal and professional networks

[00:13:53] The Million Dollar Question: A Life-Changing Mentor

Who Changed Everything: Rich Giardano

[00:14:00] Pivotal Person: Rich Giardano - The 40-Year Mentor

• Has been John's mentor since age 16 (John is now 58)

• Known Rich his whole life, but formal mentorship began in high school

• Rich is a physical therapist in sports medicine who worked for the New York Rangers and owned his own practice

[00:17:12] The Impact of Mentorship: Building JAG on Rich's Principles

• Within six months of opening JAG Physical Therapy, they were almost out of business

• Rich sat down with John and reminded him: "You've got this network of people from being in different worlds of pro sports and collegiate sports. You've gotta be able to use that network to foster growth."

• Within 18 months, they made their first profit (John's wife Dawn was grateful they didn't lose their home!)

[00:19:52] Personal Life: 40 Years Together

Family Foundation:

• Married to Dawn for 35 years this December (together for 40 years total)

• Known each other since age 9, dating since age 18

• Two children: Stephanie and Charles

[00:22:41] Advice: Enjoy the Ride

John's Best Advice: "No matter what you're building, enjoy the ride. Sometimes you get caught up in it. You gotta enjoy your wins. Everybody has losses. You gotta be able to get back up and fight for the win."

Taking moments to sit back and say "wow" about the journey: from 1,800 square feet to 170 locations, from one clinician to 700+ providers.

[00:23:20] The Congressional Moment: Realizing the Impact

Speaking to Congress:

• Invited to Washington DC to speak about provision of physical therapy care

• Topic: Importance of slips and falls prevention for seniors

• Congressional leader's perspective: "John, you've made an impact in one of the biggest markets in the world, not even in the United States"

KEY QUOTES

"The day you stop learning is the day you should no longer be working." - Rich Giardano (John's mentor)

"Your personal network helps you grow your professional network. And as your professional network grows, it just gives you more opportunities personally and professionally." - Dr. John Gallucci Jr.

"Enjoy the ride. You gotta enjoy your wins. Everybody has losses. You gotta be able to get back up and fight for the win." - Dr. John Gallucci Jr.

"The best competitors are those that are also making the competition better." - Dr. John Gallucci Jr.

CONNECT WITH DR. JOHN GALLUCCI JR.

🌐 Website: https://www.jagpt.com

📧 Email: [email protected]

💼 LinkedIn: https://www.linkedin.com/in/john-a-gallucci-jr-ms-atc-pt-dpt-38b194a (25,000+ connections; reach out for potential synergies, opportunities, jobs, or career direction)

📸 Instagram: @dr.jag.pt (business tips, health insights, networking advice, movement science, cardiac health, branding, and communication skills)

Thanks for tuning in!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Find me on:

Apple Podcasts | Spotify | iHeart Radio | Stitcher