The Fab Lab

Million Dollar Script - Qualifying Customers

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How much time is your team spending quoting jobs that were never yours to win?

In this episode, I share a story from 2011 that changed the way we approached retail sales and led to the development of a simple qualifying process that saves time, improves close rates, and helps your team focus on the right customers.

In this episode:

  • Why qualifying is about finding highly aligned customers—not turning people away.
  • The difference between transactional and relational buyers.
  • The two purposes of a qualifying script:
  • Identify customers who fit your value proposition.
  • Schedule a presentation, not sell over the phone.
  • Three of the twelve qualifying questions every countertop shop should ask.
  • Why role-playing your script enables anyone on your team to confidently schedule appointments.

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    Free Resource: Download the complete 12-question qualifying script discussed in this episode.

     

    Make sure to support the sponsors who make the Fab Lab possible:

    Noliftsystem.com

    Fabricatorsfriend.com

    Action Flow Spring CRM 

     

    Keep Grinding!

    Aaron Crowley

    aaroncrowley.com

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    The Fab LabBy Aaron Crowley
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