The Fab Lab

By Aaron Crowley

Running a stone shop is HARD. I make it easier. I give resources to help you reduce frustration and increase profits in your stone shop. Visit www.AaronCrowley.com and get the first 3 chapters of my b... more

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FAQs about The Fab Lab:

How many episodes does The Fab Lab have?

The podcast currently has 216 episodes available.

The Fab Lab episodes:

August 12, 2026Killer Sales Presentation = More Sales!
Most countertop companies simply measure, quote, and hope to win the job. A killer sales presentation does much more.
In this episode, Aaron breaks down the three essentials of an effective sales presentation:
Build Trust – Create confidence and connection from the start.
Differentiate Your Company – Clearly communicate why your process is different from the average fabricator.
Demonstrate Competency – Use questions, samples, and proven systems to show customers they can trust your team.
Learn how a repeatable, question-based presentation helps you close more sales, command higher prices, and create a better customer experience.

Check out our sponsors:
FabricatorsFriend.com
NoLiftSystem.com

Keep Grinding!
Aaron
aaroncrowley.com
...more
24min
August 05, 2026Sales Presentation 101
Most countertop companies think the sales presentation is about discussing colors, measurements, and price. It's not. A great presentation is about giving customers confidence that they're making the right decision.
In this episode, we cover three essentials of every successful sales presentation:
Build Trust – Create genuine connection and help customers feel understood.
Differentiate Yourself – Show why your company is different from every other quote they're collecting.
Demonstrate Competency – Give customers confidence that your team has the experience and systems to deliver exactly what you promise.
Master these three elements, and you'll close more sales without relying on high-pressure tactics.
Keep grinding!
Aaron
[email protected]
...more
17min
July 29, 2026 Don’t Keep Grinding Alone
If you need to reach out: [email protected]

Keep Grinding,
Aaron Crowley
...more
8min
July 15, 2026How to Say No to a Job… and the One Exception
Most fabricators think every lead deserves a quote. I don't.
In this episode, I share why learning to say "no" to the wrong jobs can reduce stress, improve close rates, and create a healthier business.
In this episode:
The story from a Cosentino event in San Francisco that changed the way I think about qualifying customers.
Why it's okay to walk away from prospects who aren't a good fit.
The importance of requiring an in-home or showroom presentation.
How to identify customers who are fixated on price or square-foot pricing.
A respectful way to refer those jobs to another fabricator.
The one exception: when slower seasons justify a different approach.

Next Episode:
We'll walk through the sales presentation itself—how to educate customers, communicate your process, explain why you charge more, and demonstrate the value that separates you from the competition.
Questions or comments? Email me at [email protected]
Make sure to support the sponsor of this episode: Noliftsystem.com
Keep Grinding!
Aaron Crowley
aaroncrowley.com
...more
22min
July 08, 2026Million Dollar Script - Qualifying Customers
How much time is your team spending quoting jobs that were never yours to win?
In this episode, I share a story from 2011 that changed the way we approached retail sales and led to the development of a simple qualifying process that saves time, improves close rates, and helps your team focus on the right customers.
In this episode:
Why qualifying is about finding highly aligned customers—not turning people away.
The difference between transactional and relational buyers.
The two purposes of a qualifying script:
Identify customers who fit your value proposition.
Schedule a presentation, not sell over the phone.
Three of the twelve qualifying questions every countertop shop should ask.
Why role-playing your script enables anyone on your team to confidently schedule appointments.

Free Resource: Download the complete 12-question qualifying script discussed in this episode.

Make sure to support the sponsors who make the Fab Lab possible:
Noliftsystem.com
Fabricatorsfriend.com
Action Flow Spring CRM

Keep Grinding!
Aaron Crowley
aaroncrowley.com
...more
27min
July 02, 2026 New Series Begins & Happy 4th!
Friends, enjoy this coming weekend and the 4th of July! We will begin a new series on retail sales next week, and the topic of qualifying customers…
Until then…keep grinding!

Make sure to support the sponsors who make the Fab Lab possible:
Noliftsystem.com
Fabricatorsfriend.com
Action Flow Spring CRM

Keep Grinding!
Aaron Crowley
aaroncrowley.com
...more
9min
June 24, 2026The Easiest Way to Grow Profit
Most shops assume the path to more profit is more jobs.
But what if the easier path is increasing the value of the jobs already on your schedule?
In this week's episode of The Fab Lab Podcast, I discuss:
Why adding capacity is often a major leap
The difference between growth and profit
A simple system for introducing upsells
Five practical ways to increase revenue on existing jobs

If your schedule is already full, this episode may help you grow profit without growing complexity.

Sponsor: No Lift Install System - https://www.noliftsystem.com

Keep Grinding!
Aaron Crowley
aaroncrowley.com
...more
31min
June 17, 2026Daily Dollar Demand Part 3: From Theory to Implementation
In this final episode of the Daily Dollar Demand series, Aaron shares how to move from understanding the concept to actually implementing it in your business.
In This Episode:
Start with one job — Apply Daily Dollar Demand from quote to schedule and build momentum through small wins.
Make the number visible — Create a scoreboard by putting Daily Dollar Demand on job files, work orders, and schedules.
Integrate it into the business — Use Daily Dollar Demand throughout estimating, sales, scheduling, production, and installation.
You'll also hear lessons from Jack Stack's The Great Game of Business and why visible numbers help teams stay focused and engaged.
Coming Next
How to increase throughput and profit without increasing the number of jobs or square feet.
Questions or feedback?
[email protected]
No Lift Install System - https://www.noliftsystem.com
ActionFlow - https://www.actionflowspring.com

Keep Grinding!
Aaron Crowley
aaroncrowley.com
...more
34min
June 10, 2026Hug 'em if you got 'em!
Hey friends and fellow fabricators, short episode this week, but important, enjoy and keep grinding!
Sponsors:
Action Flow Spring CRM - Free 14-day trial available
Fabricators Friend - Dry = Warm = Productive

Keep Grinding,
Aaron Crowley
aaroncrowley.com
...more
7min
June 03, 2026 Stop, Just Stop! (Then Pause and Reflect 😊)
Hey there friend… worn out and beat down with too many things to do already?
Well, no worries, just relax and listen to a story of a broken bar top that nearly sent me over the edge…but ended better than I could have expected!
Take a minute or two and breathe, fellow fabricator…you deserve it!

Then…keep grinding!
Aaron Crowley
aaroncrowley.com
...more
15min

FAQs about The Fab Lab:

How many episodes does The Fab Lab have?

The podcast currently has 216 episodes available.