One of the most challenging aspects of marketing effectively is learning the small details about your demographic that will help you reach your ideal client better. Charley Mann has an interesting method for tackling this problem. By asking new members of Great Legal Marketing to self-report all data about their business, Charley can build a better model to market, recognize trends, and find their ideal client. Tactics like these are just the tip of the iceberg. Tune in to find out more.