Social media marketing is not for the faint of heart. There are plenty of people who say they’ll do it for you or believe they can learn it, but as Brad Bearden explains, in this episode, it’s an extremely nuanced field. Once you harness it, however, it can be one of the most powerful instruments in your marketing arsenal. Brad teaches exactly how to leverage social sites and what return you can expect. Tune in to find out for yourself.

One of the most challenging aspects of marketing effectively is learning the small details about your demographic that will help you reach your ideal client better. Charley Mann has an interesting method for tackling this problem. By asking new members of Great Legal Marketing to self-report all data about their business, Charley can build a better model to market, recognize trends, and find their ideal client. Tactics like these are just the tip of the iceberg. Tune in to find out more.

Shane Frazier runs a business called Clear Digital and is the most knowledgeable person on Google Adwords I know. When I met him at a Frank Kern event, (who is our first ever feature on episode one) it only took a few minutes to realize he wasn’t one of your fly-by-night AdWords gurus. Don’t take my word for it. Just listen to the first few minutes of this episode, and you’ll see exactly what I’m referring to.

Everything we do as entrepreneurs comes down to people. Even solopreneurs (owners who work exclusively on their own) have strategic relationships that help them grow their ventures. The leaders who succeed are the ones who understand how to foster relationships and add value through them. On this episode of Million Dollar Strategies, John Corcoran teaches us the best ways to do that and so much more.

In this episode of Million Dollar Strategies, Brian Kurtz will force you to think deeply about the way your business approaches its marketing channels. Are you using the right medium? What fundamentals are applicable to your business? What are the roadblocks you’re not thinking of? The good news is that Brian takes us through all of these prompts and more in this episode.

No one on the planet teaches more physical therapists about marketing than Chad Madden. By the numbers, Chad owns three clinics, generates $4 million a year in revenue, has 45 employees, runs a marketing firm that helps 800 physical therapy owners in all 50 states and 11 countries, has six kids, and owns 22 animals. It’s safe to say Chad is crushing it in both marketing and life.

Everyone needs a coach, and more importantly, that coach needs to provide a return on investment for your company. Most entrepreneurs operate under the assumption that they can do it all on their own, but could Alabama be in the college football playoffs every year without Nick Saban? You need guidance, and in this episode, John Hittler explains precisely why.

Info-products are all the rage, and rightfully so. The margins are high, the information is pertinent, and the results are tangible. Where Jeanine Blackwell differs is, rather than create info-products, she built a platform that allows others to generate their own. What she has to say about courses is excellent, but how she imparts best practices for business is what makes this episode undeniably fantastic.

If you’ve studied marketing, odds are you’ve come across the name Dean Jackson. His universal principles of marketing are used across a vast array of businesses, making him an industry leader. For example, do you know how everyone is using landing pages as lead magnets? Well, Dean was one of the pioneers of this tactic, and on this episode, we discuss many of his other million-dollar strategies.

Wes Schaeffer is a master at teaching the concepts that lead to increased sales. In this episode, he goes in-depth on some of the key aspects that continue to transform businesses across the country. Picking up the phone, using the right mediums, the myth of cold calling, and scaling are all topics he broaches with one focus in mind: helping your business grow.