Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Join Jessica Marx in this episode of the Millions Were Made Podcast, where they delve into the intricacies of business scaling. From dissecting common pitfalls hindering growth to uncovering strategies for maximizing profitability, Jessica and Brooke leave no stone unturned. 

They explore why many companies struggle to surpass the million-dollar revenue mark, emphasizing the importance of adapting to evolving market dynamics and buyer psychology. Through real-world examples and actionable advice, they illuminate the significance of understanding consumer lifetime value and avoiding the allure of vanity metrics. 

Discover the hidden gems of business performance audits and gain invaluable insights into what truly drives scalability in today's competitive landscape.

Tune in now to unlock the secrets to scaling your business to seven figures!

Highlights

• (00:57) The main reasons why companies struggle to scale beyond the million-dollar revenue mark, emphasizing the importance of adapting to changing economics and buyer psychology.
• (03:17) How buyer psychology is evolving and what are the necessity for businesses to anticipate market shifts rather than relying solely on past strategies.
• (06:16) The balance between focusing on revenue and profit and the significance of understanding the profitability of projects and clients.
•   (08:45) The areas where million-dollar businesses often leave money on the table, highlighting the importance of maximizing customer lifetime value and avoiding spreading resources too thin.
•   (11:47)b The red flags for scalability and profitability that potential buyers look for in businesses, emphasizing the importance of having a well-documented, scalable structure.
• (16:40) The contrasts of the portrayal of entrepreneurship on social media with the reality of the grind and hard work involved in building successful businesses.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Welcome back to the Millions Were Made podcast! In this episode, Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to guide you through crafting a winning strategy for Q1 and beyond.

Jessica shares insights on key areas such as setting clear annual goals, aligning your team with your vision, and leveraging data to optimize your marketing and sales performance. You’ll also learn how to identify and address inefficiencies within your team, embrace emerging trends like AI, and unlock the potential of current and past clients to create immediate wins.

Packed with expert advice and strategic recommendations, this episode will equip you with the tools to lead with confidence and make 2025 your most profitable year yet—tune in now!

Subscribe to Millions Were Made and leave a review with your top takeaway! Have specific questions or topics you'd like us to cover? Follow and message us on Instagram @millionsweremade.

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights:

• (01:20) Essential steps every founder should take on January 1st to achieve their annual goals.
• (03:16) Strategies to secure your annual expenses in Q1 and set the pace for a profitable year.
• (04:59) How to leverage key metrics for improved marketing and sales alignment.
• (06:13) The importance of team alignment, transparency, and incentive programs for optimal performance.
• (09:39) How to address underperformance within your team effectively and decisively.
• (13:29) Leveraging AI and emerging trends to stay competitive in 2025.
• (16:29) Tapping into past and current clients for quick wins and enhanced customer lifetime value.
• (19:14) Simplifying your offers for increased clarity and profitability.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

In this episode of Millions Were Made Podcast, Jessica Marx sits down with her longtime client and friend and client, Stephanie Stewart. Stephanie is a former ER Physician Assistant turned med spa entrepreneur and mom. Stephanie’s journey from the bustling halls of a trauma center to owning a successful aesthetics practice is nothing short of inspiring. Together, they delve into the realities of breaking free from burnout, navigating early entrepreneurial missteps, and scaling a business in a crowded market without losing focus on family.

Stephanie shares the pivotal moments that led her to trust her gut, scale back on "paper-perfect" deals, and redefine success to fit her life and family goals. Expect insight into how she built a dedicated team, established work-life boundaries, and strategically invested in her business while creating real personal wealth.

If you're juggling growth, family, and your sanity—or just looking for actionable tips on running a multi-seven-figure business while still having time to breathe—this one's for you.

Ready to rethink what "growth" really means? Tune in!

Highlights

• (00:57) Stephanie’s transition from ER trauma to med spa owner and entrepreneur.
• (01:51) A personal car accident at 15 inspired Stephanie to pursue medicine.
• (05:24) Turning furloughs into full-time business growth.
• (08:38) Self-funding and bootstrapping her way to success.
• (09:49) Investing in team to create a loyal, capable workforce.
• (12:03) Extensive onboarding as a way to ensure safety, quality, and brand consistency.
• (18:08) Letting go of perfectionism and delegating effectively to the team.
• (19:41) Recognizing seasons of life and aligning business decisions accordingly.
• (22:24) Embracing the part-time mom role and balancing work-life priorities.
• (26:26) Focusing on quality over quantity in business and personal life.
• (28:44) The freedom entrepreneurship brings to say no and pursue passions.
• (34:00) Stephanie’s advice: Act like a CEO, prioritize meaningful relationships, and trust your gut.
• (35:56) Stephanie’s heartfelt gratitude to Jessica for her transformative mentorship.
• (34:00)Stephanie’s advice and heartfelt gratitude.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Stephanie Stewart
Instagram: @theaestheticmethod

Welcome back to the Millions Were Made podcast! In this episode, Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to explore the art of restructuring your offer suite for maximum impact and profitability. They dive into key topics such as understanding profit margins across different offers, the strategic role of lead-gen offers, and how to effectively price your services and products. 

They also discuss common mistakes businesses make with their offer suites, from overwhelming potential clients with too many options to lacking transparency in pricing and results. Learn how to simplify your offer suite, improve profitability, and ensure your pricing aligns with your business goals.

Don’t miss out on these expert insights that could transform your business strategy. For more tips and to submit your questions for future episodes, follow us on Instagram at @millionsweremade.

Tune in and elevate your offer suite today!

 
Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:09) Should all offers have similar profit margins, or should there be variations?
• (02:25) Explanation of team-heavy offers, like website design, and their lower profit margins.
• (03:17) “Cash influx offers” that can periodically boost revenue.
• (04:30) Should a lead-generation offer be profitable, or is breaking even acceptable
• (05:00) Lead-generation offers should still be profitable as conversion rates are often low.
• (06:27) Common issues seen in offer suites when conducting business audits.
• (07:22) Lack of transparency in pricing and unclear value propositions are common mistakes.
• (08:38) How to determine if an offer is priced too high or too low.
• (08:49) Importance of understanding real costs before setting pricing for offers.
• (10:55) Evaluating all costs, including packaging and logistics, to avoid pricing mistakes.
• (11:18) Advice to work with a financial professional, like a bookkeeper or CFO.
• (12:55) Recommended number of offers varies by business model, but generally, fewer is better.
• (13:48) How to analyze the profitability of individual offers, especially in a detailed way.
• (16:20) Importance of tracking data, analyzing team involvement, and getting outside perspective.
• (18:08) Structuring price increases gradually can enhance buyer and seller confidence.
• (19:09) Gradual pricing changes help business owners feel confident and nurture new buyers.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

In this episode of the Millions Were Made podcast, Jessica Marx sits down with Matt Smith and Matt Budden, the Founders of WORTTTH Advisory. They share their invaluable insights on building a thriving financial firm and the wide array of services they offer.

Matt and Matt dive deep into their approach to supporting entrepreneurs and small business owners, emphasizing the importance of financial education, accurate forecasting, and sustainable growth strategies. They offer expert advice on preparing for business sales, navigating common pitfalls in forecasting, and overcoming economic challenges.

Discover their strategies for valuing and scaling small businesses, the need for strong financial performance, and how to build sustainable structures that minimize owner dependency. They also explore the impact of technology and global trends on future success, highlighting the need for businesses to remain agile and forward-thinking.

Don’t miss out on their tips for avoiding costly mistakes and seizing opportunities in today’s fast-paced market.

Listen now to get ahead in your business journey!

Highlights

• (00:31) The importance of understanding financial metrics in business operations.
• (03:00) The journey of WORTTTH’s founders from friendship to building a financial advisory firm.
• (04:27) Bringing a relational approach to financial advising, making it accessible for clients.
• (06:12) The need for accurate and organized financial records when planning a business sale.
• (08:09) Setting realistic financial goals with optimistic targets as secondary objectives.
• (10:08) The importance of updating financial forecasts periodically to reflect current conditions.
• (16:09) Strategies for navigating economic uncertainties, with adaptable financial planning.
• (20:05) Leveraging creativity in business operations to address workforce and market challenges.
• (22:42) Understanding EBITDA and its relevance in business valuation for potential sales.
• (25:36) Addressing over-reliance on the business owner and succession planning as key to valuation.
• (28:09) Building a business model that operates independently of the owner’s constant involvement.
• (30:02) Adopting technology for streamlined and potentially global business operations.
• (32:47) Shifts in leadership emphasizing cultural understanding and employee engagement.
• (34:31) Common financial pitfalls, including uninformed loan choices, inadequate marketing investment, and dependency on agencies.
• (37:33) Encouraging business owners to seek accountability partnerships for decision-making support.
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Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Matt & Matt

Website: worth.com
Instagram: @worttth

In this episode of the Millions Were Made podcast, Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to tackle your most pressing sales and  marketing questions. They dive into what to do when a new offer doesn’t sell, how to revitalize previously successful products, and why consumer behaviors are demanding faster, results-driven offers in 2024.

They also discuss the power of referral marketing, understanding profitability, and when it's the right time to hire a marketing agency. Plus, learn how to maximize the lifetime value of each customer by creating a seamless client journey.

Don’t miss out on these actionable strategies—tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:13) The importance of conducting thorough market research before launching new offers to meet audience needs.
• (02:06) How updating audience targeting and refining messaging can significantly improve sales outcomes.
• (03:24) Why leveraging referrals, testimonials, and affiliates is crucial for building credibility and boosting sales.
• (07:15) How adjusting offers to shorter, more results-driven programs can better align with consumer behavior.
• (10:37) The importance of customizing marketing budgets based on acquisition costs and specific company needs.
• (13:34) Why analyzing project and client profitability is essential for making smarter marketing investments.
• (15:46) How ensuring marketing fundamentals are solid is critical before hiring a marketing agency.
• (16:35) The importance of setting clear ROI goals and expectations for successful marketing and agency partnerships.
• (19:50) Why developing an ascension plan can increase customer lifetime value and maximize long-term revenue.
• (21:39) The final action items include conducting market research, refining strategies, and optimizing the sales process.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

In this episode of the Millions Were Made Podcast, Jessica Marx sits down with Kate Northrup to explore the powerful connection between mindset, the nervous system, and financial decision-making as a business owner. They dive into how subconscious scarcity patterns, often rooted in childhood, can sabotage financial health and limit growth, even for seemingly successful entrepreneurs. Kate shares strategies for rewiring the nervous system to shift from survival mode to a thriving state, enabling smarter, more strategic financial choices.

They also discuss societal and familial beliefs about money, and how overcoming these limiting mindsets is crucial—especially for female founders looking to make bold, impactful investments. They highlight the pressures of entrepreneurship, the dangers of overachievement, and the importance of moving away from the hustle culture toward a more balanced, sustainable approach to business and life.

Tune in to learn how to break free from scarcity-driven habits and lead by example for future generations!

Highlights

• (01:15) Kate's early financial struggles at the age of 14.
• (02:45) Kate's experience of paying off debt, tripling her income, and doubling her savings in six months.
• (04:30) The importance of deep internal work and shifting one's relationship with money.
• (08:46) Lack of financial education in schools and its consequences.
• (10:15) How unconscious scarcity patterns can prevent financial literacy.
• (12:20) The concept of nervous system programming and its effect on financial decisions.
• (14:40) How childhood experiences shape money beliefs and affect financial outcomes.
• (16:10) The impact of financial scarcity on the nervous system and decision-making processes.
• (18:54) The hustle and burnout culture prevalent in entrepreneurship.
• (20:30) How productivity can sometimes be a trauma response to stress..
• (24:00) Kate's personal experience of giving herself 90 days to relax and reflect.
• (27:10) Detrimental effects of stress and pressure on achieving financial goals.
• (29:19) How Kate's business success enabled her to afford expensive health treatments for her husband.
• (31:00) The value of investing in personal health and well-being over business demands.
• (36:53) Kate's money breakthrough guide featuring insights from high-earning women and final advice for listener.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Kate Northrup :

Website: www.katenorthrup.com 

Instagram: @katenorthrup 

In this episode of the Millions Were Made Podcast, Jessica Marx  is joined by her Chief Integration Strategist, Brooke Dumas, to tackle the most pressing questions about goal setting and scaling business to multiple seven figures. Jessica shares insights on setting realistic, data-driven goals for both you and your team, and discusses the importance of building a sustainable business model that balances ambitious growth with long-term profitability. They also dive into the pros and cons of rapid versus steady growth, when to consider leveraging business loans, and how to effectively invest back into your company.

Whether you're a six-figure entrepreneur looking to reach the million-dollar mark or already part of the 1%, this episode is packed with actionable advice to guide your entrepreneurial journey.

Ready to take your business to the next level? Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (00:55) Setting realistic business goals based on data and planning.
• (01:51) Common mistakes in goal setting and the need for a clear plan.
• (03:28) Balancing realistic goals with stretch goals for sustainable growth.
• (04:47) Challenges of aiming for significant revenue growth and costs involved.
• (06:12) Scaling a business sustainably versus rapid, unsustainable growth.
• (08:26) When to consider business loans or lines of credit for growth.
• (11:01) Diversifying revenue streams for both short-term and long-term growth.
• (12:15) Scheduling time to work on business growth versus day-to-day operations.
• (13:11) Importance of long-term planning and forecasting.
• (16:07) Recommended percentage of revenue to reinvest in the business.
• (17:46) Long-term planning for business investments, including tax and depreciation strategies.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

In this episode of the Millions Were Made Podcast, Jessica Marx sits down with Kaitlyn Carlson, the Founder and CEO of Theory Planning Partners, to explore the dynamic world of wealth management for high-net-worth female entrepreneurs. Kaitlyn brings her extensive finance background to the table, shedding light on critical aspects of managing and growing wealth. They dive into common financial planning mistakes, the advantages of a holistic approach, and practical strategies to conquer investment fears.

Kaitlyn also navigates the evolving investment landscape, touching on trends like NFTs and cryptocurrencies. She underscores the significance of having a robust financial plan, diversifying investments, and understanding both qualitative and quantitative elements in business valuation. Tune in now!

Highlights

• (01:06) Caitlin’s impressive background at UBS and her pivot to helping women entrepreneurs build wealth.
• (05:30) What drove  Caitlin to start Theory Planning Partners.
• (09:05) Common pitfall of ignoring your financial freedom number, leading to unsustainable spending.
• (12:13) How a financial planner’s holistic view integrates with the roles of CFOs and CPAs for comprehensive wealth management.
• (18:20) Importance of starting investments early to leverage time and compound growth for long-term success.
• (19:03) The need for wealth managers to keep up with the latest in NFTs and crypto.
• (19:43) How Theory’s flat fee model prevents biases that can come with traditional percentage-based fees.
• (22:10) How market cycles and Fed actions impact cryptocurrency valuations.
• (30:14) Risks of poor preparation when selling a company, affecting its final value.
• (35:58) Burnout-driven sales can lead to lower offers and financial losses.
• (37:47) The difference between lifestyle and enterprise businesses, and their unique paths to success.
• (39:10) The use of retirement calculators to set financial goals and guide business decisions.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Kaitlyn:
Website: Theory Planning Partners
Instagram: @theoryplanningpartners
LinkedIn: Kaitlyn Carlson

In this episode of the Millions Were Made podcast, Jessica Marx is joined by her advisor, Brooke Dumas, to answer listener-submitted questions. 

They dive into the challenges of balancing entrepreneurship with personal life, share strategies for time management, and offer actionable advice for maintaining strong boundaries. 

Whether you're already a multimillion-dollar founder or aspiring to join the 1%, this episode is packed with insights to help you thrive. 

Don't miss out on this valuable conversation—subscribe now and leave a review to share your takeaways!

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment"

Highlights

• (01:08) Jessica discusses leaving her corporate role and starting her advisory firm.
• (03:15) The importance of a support system and setting boundaries.
• (04:10) Strategies for separating business time from family time.
• (07:16) The significance of time management and scheduling personal obligations.
• (10:43) Jessica shares her average weekly working hours.
• (12:28) Common struggles entrepreneurs face in balancing business and personal life.
• (14:38) Navigating personal life and client expectations.
• (16:27) Final advice for entrepreneurs on balancing business and personal life.

Connect with Jessica:
Instagram: @millionsweremade and @thejessicamarx 
Website: Million Were Made
Work with Jessica: Tailored Premier