Millions Were Made

Millions Were Made

By Jessica MarxBusinessEntrepreneurship
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Millions Were Made episodes

  • #87 - How to Hire and Develop a COO: Building Your Second in Command

    In this episode of Millions Were Made, Jessica Marx and Brooke Dumas discuss what it takes to build and develop a strong number two who can lead effectively, take ownership, and reduce dependency on the founder.

    Hiring an experienced COO, integrator, or second in command is only the beginning. Jessica and Brooke explain why even highly qualified leaders need time to understand a founder’s vision, communication style, expectations, and approach to decision-making. They share how intentional onboarding, clear feedback, and explaining the reasoning behind decisions can help a number two develop greater confidence and independence.

    They also examine the founder’s responsibility in creating a successful leadership dynamic, from establishing clear communication expectations to teaching operational leaders how to present strategies with the right data and context. Ultimately, developing a strong number two is not simply about making the right hire. It is about building the trust, alignment, and leadership structure that allows the founder to step away without the business depending on their constant involvement.

    Together, they discuss:

    • What makes a strong number two beyond experience and qualifications
    • Why personality and communication style matter when hiring
    • What founders should expect during the first three to six months of onboarding
    • How explaining the “why” behind feedback develops stronger decision-makers
    • Why founders need to establish clear communication expectations
    • How to train a number two to present strategy with relevant data and context
    • Why previous work environments can influence leadership habits
    • The importance of distinguishing genuine business issues from unnecessary emergencies
    • Why even the right hire requires ongoing development
    • How founder and leadership alignment can reduce owner dependency

    If you have hired a COO, integrator, director of operations, or second in command but still find yourself involved in every decision, this episode offers a practical look at what may be missing and how to develop a leadership structure that can operate effectively without your constant involvement.

    Ready to reduce owner dependency and build a leadership team you can trust? Listen to the full episode of Millions Were Made.

    Mini-timeline

    • 00:00–02:43 — Why developing a strong number two is essential for reducing owner dependency
    • 02:44–05:34 — Jessica and Brooke’s working relationship and what makes an effective second in command
    • 05:35–06:57 — Why personality, communication, initiative, and leadership style matter when hiring
    • 06:58–09:03 — The learning curve involved in onboarding an experienced operational leader
    • 09:04–11:46 — Why the first six months are critical for establishing expectations and independence
    • 11:47–13:44 — How effective feedback and explaining the “why” support long-term development
    • 13:45–16:29 — Teaching your number two to communicate strategy and present decisions with supporting data
    • 16:30–18:16 — Unlearning previous workplace habits and distinguishing problems from emergencies
    • 18:17–20:21 — Founder responsibility, emotional regulation, and establishing clear communication expectations
    • 20:22–23:26 — Why even highly qualified hires require ongoing coaching and development
    • 23:27–25:18 — The Number Two Training Program and strengthening founder–operator alignment
    • 25:19–25:55 — Final takeaways

    Resources

    • Follow @millionsweremade on Instagram for frameworks + strategy tips
    • Number Two Training Program: https://bit.ly/4rKQbYl

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    26 min
  • #86 - 2027 Business Strategy: How to Start the Year With Revenue Secured

    In this episode of Millions Were Made, Jessica Marx and Brooke Dumas discuss why founders should begin planning for the coming year well before January and how early strategic planning can create stronger financial and operational visibility.

    Following their private client retreat in San Diego, they share how founders can use Q4 to evaluate business performance, secure future revenue, refine offers, and establish clear priorities for the year ahead. Jessica also explains why these decisions should be guided by data rather than emotion, particularly when revenue slows or growth begins to plateau.

    Together, they discuss:

    • Why annual planning should begin before January
    • How to secure future revenue through renewals and annual agreements
    • The value of entering the new year with committed revenue
    • How to evaluate pricing, profitability, and existing offers
    • Why stagnant growth does not always require a new offer
    • How data can guide stronger strategic decisions
    • What to evaluate across your offer suite, lead journey, systems, and client experience
    • How AI and changing consumer behavior should influence planning
    • Why founders need dedicated time to operate from the CEO level
    • How proactive planning can reduce owner dependency and create greater freedom

    If you are preparing your business for 2027, this episode will help you evaluate where you are now, identify what needs to change, and build a more intentional strategy for the year ahead.

    Listen now!

    Mini-timeline

    • 00:00–02:15 — Why Jessica and Brooke begin planning for the coming year before Q4 is over
    • 02:16–04:28 — Why waiting until January can put founders behind their competitors
    • 04:29–07:40 — Using renewals and deposits to secure revenue before the new year
    • 07:41–09:24 — Creating an implementation timeline without overwhelming your team
    • 09:25–12:21 — Using business data instead of emotion to guide strategic decisions
    • 12:22–15:13 — Evaluating your offers, lead journey, systems, and client experience
    • 15:14–17:06 — Why strategic planning remains essential at every stage of business growth
    • 17:07–19:52 — Creating the time and space to operate from the CEO level
    • 19:53–21:28 — How proactive planning supports greater freedom and reduces owner dependency
    • 21:29-22:14 — Business Planner resource and final takeaways

    Resources

    • Follow @millionsweremade on Instagram for frameworks + strategy tips
    • 2027 Business Planner: https://astounding-founder-8808.kit.com/products/2027-business-planning-bundle

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    23 min
  • #85 - Building Your Business Into Sellable Verticals

    In this episode of Millions Were Made, Jessica Marx and Brooke Dumas explore how founders can increase the long-term value of their businesses by building sellable verticals.

    Many businesses unintentionally combine multiple services, offers, and revenue streams into one structure, making it difficult to scale efficiently, market clearly, or create future acquisition opportunities. Jessica breaks down how separating key areas of a business—from service divisions to intellectual property—can improve profitability, operational clarity, and overall enterprise value.

    Using real client examples, they discuss how strategic restructuring can help founders create cleaner financials, stronger brand positioning, and more flexibility when it comes to future growth or potential exits. They also unpack common mistakes businesses make when layering new offers into existing brands without a clear operational strategy.

    Together, they discuss:

    • What sellable verticals are and why they matter
    • How separate business divisions create acquisition opportunities
    • The importance of clean financial tracking and operational structure
    • Why branding and marketing clarity improve conversions
    • Common mistakes founders make when combining multiple offers
    • When it makes sense to create separate entities or brands
    • How intellectual property and licensing increase company value
    • Why founders should think strategically about AI and future scalability

    If you’ve ever added new services, programs, or media brands into your business without a clear structure, this episode offers practical insight into building a company designed for both growth and long-term opportunity. Listen now!

    Mini-timeline

    • 00:00–01:25 — Introduction to sellable verticals and why founders overlook them
    • 01:26–05:40 — Accounting firm case study: separating tax strategy, accounting, and preparation services
    • 05:41–06:43 — How vertical separation creates future acquisition opportunities
    • 06:44–09:42 — Functional health practice example and separating credentialing programs from operations
    • 09:43–11:31 — The biggest mistakes founders make with IP, branding, and financial allocation
    • 11:32–14:02 — How unclear business positioning creates marketing and sales problems
    • 14:03–16:14 — Can businesses have too many verticals? Strategic expansion vs. unnecessary diversification
    • 16:15–17:38 — First steps founders should take when restructuring business verticals
    • 17:39–18:57 — AI, future-proofing, and identifying the most valuable assets in your company
    • 18:58–End — Final thoughts and founder takeaways

    Resources

    • Follow @millionsweremade on Instagram for frameworks + strategy tips

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    20 min
  • #84 – The Hidden Sales Gaps Costing Founders Revenue and Sustainable Growth with Macy McNeely

    In this episode of Millions Were Made, Jessica Marx sits down with sales strategist and founder of The Salesgirls, Macy McNeely, for a practical and insightful conversation about the hidden sales gaps that prevent businesses from scaling sustainably.

    Many founders believe inconsistent revenue is a marketing problem, a lead generation issue, or a systems breakdown. But according to Macy, the deeper challenge is often much more foundational: most entrepreneurs have never intentionally learned how to sell. Instead, they rely on momentum, passion, referrals, or strong offers—until growth plateaus and the existing approach no longer works.

    Throughout the episode, Macy explains the difference between simply making sales and truly understanding sales psychology, persuasion, buyer behavior, and messaging. She shares why many multi-six and multi-seven-figure business owners continue to leave significant revenue on the table despite having established audiences, successful launches, and experienced teams.

    Jessica and Macy also discuss how modern sales environments have shifted. Buyers are more skeptical, more discerning, and more resistant to vague messaging and overly complicated funnels. As a result, businesses must become more precise in how they communicate value, build trust, and guide prospects through the buying process.

    Macy also shares real examples from her own business, including how a highly targeted 23-minute sales message generated nearly $300,000 in revenue by directly addressing the specific resistance buyers were experiencing in real time.

    This episode offers a clear and actionable perspective for founders looking to improve conversions, strengthen their sales process, and scale their business with greater clarity and confidence.

    Listen now!

    Mini-timeline

    • 00:00–02:00 — Introduction and why inconsistent revenue often points to deeper sales issues
    • 02:01–05:30 — Macy’s philosophy on selling before building and creating offers alongside clients
    • 05:31–09:30 — The difference between making sales and truly understanding sales strategy
    • 09:31–12:30 — Buyer resistance, objections, and the psychology behind conversion
    • 12:31–16:30 — Common breakdowns within sales systems and lead nurturing
    • 16:31–20:00 — Building belief before asking prospects to buy
    • 20:01–23:30 — Founder mindset, sales leadership, and company-wide influence
    • 23:31–27:30 — Hiring salespeople: what founders often get wrong
    • 27:31–30:30 — Training sales teams and aligning them with founder vision
    • 30:31–32:30 — Compensation structures, commissions, and incentivizing performance
    • 32:31–35:30 — Sales advice Macy disagrees with and the problem with vague personal branding
    • 35:31–37:45 — Messaging clarity, authority, and final takeaways on sustainable sales growth

    Resources

    • Follow @millionsweremade on Instagram for frameworks + strategy tips

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    Connect with Macy McNeely:

    Website: http://www.thesalesgirls.com

    Instagram: @thesalesgirlsofficial

    Youtube: https://www.youtube.com/@Macy_McNeely

    “Getting Seriously Good at Selling” Masterclass: https://go.thesalesgirls.com/masterclass-register

    37 min
  • #83 - How to Know When to Take Business Advice and When Not To

    In this episode of Millions Were Made, Jessica Marx and Brooke Dumas break down one of the most important skills founders must develop: knowing when to take business advice—and when not to.

    With endless podcasts, masterminds, social media content, and business opinions available today, many entrepreneurs find themselves overwhelmed by conflicting strategies and constantly chasing solutions that may not actually apply to their business. Jessica explains why generalized advice often leads founders into expensive detours, reactive decision-making, and operational inefficiencies.

    Together, they discuss the importance of understanding your company’s data, analytics, profitability, customer behavior, and operational structure before implementing new strategies. They also explore why successful founders learn how to think critically about their business instead of blindly copying what worked for someone else.

    Jessica shares practical insight into scaling responsibly, avoiding common hiring and growth mistakes, using AI strategically, and identifying when expert guidance is actually worth the investment.

    Together, they discuss:

    • Why generalized business advice often fails
    • The dangers of “copy-and-paste” entrepreneurship
    • How to evaluate whether advice applies to your business
    • The importance of data-driven decision-making
    • Why founders need to understand their numbers and operations
    • Common scaling and hiring mistakes
    • The difference between thinking strategically vs. “thinking bigger”
    • Practical ways to self-audit your business
    • Smart ways to use AI without relying on it for strategy
    • Why targeted expert advice often creates better results than endless masterminds

    If you’ve ever felt overwhelmed by too many opinions, strategies, or business trends, this episode offers a practical framework for making more intentional and strategic decisions as a founder.

    Listen now to learn how to filter business advice effectively and build a company based on clarity, data, and sustainable growth.

    Mini-timeline

    • 00:00–01:45 — Introduction to information overload and the challenge of navigating business advice
    • 01:46–04:20 — Why generalized advice often fails and the importance of business context
    • 04:21–07:15 — Understanding data, analytics, and asking better strategic questions
    • 07:16–09:20 — Teaching founders how to think critically instead of seeking quick answers
    • 09:21–11:55 — High-level decision-making, leverage, and the “fast pass” in business growth
    • 11:56–13:55 — The risks of focusing too early on building a “$100 million company”
    • 13:56–15:55 — Scaling challenges, hiring mistakes, and operational blind spots
    • 15:56–18:20 — How founders can begin self-auditing their business effectively
    • 18:21–19:50 — Marketing trends, customer behavior, and repositioning strategies
    • 19:51–20:50 — Responsible ways to use AI within business operations
    • 20:51–22:25 — Why targeted expert support often outperforms broad business education
    • 22:26–End — Final takeaways on discernment, strategic growth, and founder decision-making

    Resources

    • Follow @millionsweremade on Instagram for frameworks + strategy tips
    • 2026 Business Planner: https://astounding-founder-8808.kit.com/products/2026-business-planner
    • Listen to the previous Millions Were Made episode on AI Strategy: Episode 73

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    23 min
  • #82 - The New Buyer: Why Sales Feel Harder Right Now

    In this episode of Millions Were Made, Jessica Marx and Brooke Dumas explore a critical shift impacting nearly every business today: evolving buyer psychology.

    While many founders continue to operate using strategies that were effective in the past, today’s buyers are making decisions differently. This conversation breaks down the key factors behind that shift—from post-2020 economic cycles and inflation to the rise of social media selling and the resulting erosion of trust in the marketplace.

    Jessica provides a clear and grounded perspective on what has changed and why sales cycles are now longer, more complex, and more relationship-driven. Buyers are no longer making quick, impulse decisions. Instead, they are more cautious, more informed, and more intentional about where they invest their time and money.

    At the same time, businesses themselves have also evolved—becoming more selective about the clients they work with and placing greater emphasis on alignment, readiness, and long-term fit.

    Together, they discuss:

    • The economic and behavioral shifts that reshaped buyer decision-making
    • Why trust has become one of the most important factors in sales
    • How the rise of online selling contributed to buyer skepticism
    • The reality of longer, more deliberate sales cycles
    • The importance of lead nurturing and consistent follow-up
    • Why responsiveness and urgency still play a critical role in conversion
    • How to approach sales conversations without appearing transactional
    • Common gaps in messaging, positioning, and overall sales process
    • Why “price objections” often reflect deeper value or clarity issues

    Jessica also shares practical guidance for founders looking to strengthen their sales pipeline—from improving internal processes to focusing on delivering measurable results and building long-term relationships.

    If you’ve noticed changes in how your audience engages, evaluates, or invests, this episode offers both clarity and direction on how to adapt.

    Listen now to better understand today’s buyer—and how to position your business for sustainable growth.

    Mini-timeline

    • 00:00–02:30 — Introduction and overview of changing buyer behavior
    • 02:31–06:30 — Economic shifts since 2020 and their impact on spending patterns
    • 06:31–10:00 — Inflation, social media influence, and the rise of buyer skepticism
    • 10:01–13:30 — Declining trust and the importance of credibility in decision-making
    • 13:31–17:00 — Why sales cycles are becoming longer and more complex
    • 17:01–20:30 — Increased selectivity from both buyers and businesses
    • 20:31–24:30 — Understanding the reality of modern sales processes
    • 24:31–28:30 — The role of consistent follow-up and relationship-building
    • 28:31–32:30 — Nurturing leads throughout the entire customer journey
    • 32:31–35:30 — The importance of responsiveness and operational efficiency
    • 35:31–38:30 — Approaching sales conversations with value and intention
    • 38:31–41:30 — Messaging gaps and what today’s buyers actually respond to
    • 41:31–44:30 — Identifying breakdowns within your sales pipeline
    • 44:31–End — Final insights and actionable takeaways

    Resources

    • Follow @millionsweremade on Instagram for frameworks + strategy tips

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    21 min
  • #81 – The Business Development Gap: Why Founders Stall After 7 Figures

    Many founders begin their entrepreneurial journey deeply involved in networking, relationship-building, and strategic visibility. However, as the business grows and operational demands increase, it is common for founders to step back from these activities—often unintentionally. While this shift may feel necessary, it can lead to a gradual decline in sales, reduced market visibility, and a disconnect from evolving industry trends.

    In this episode of Millions Were Made, Jessica Marx and Brooke Dumas address a critical yet often overlooked factor in sustained business growth: the founder’s role in business development. They explore why business development must remain a consistent priority at every stage of growth. Jessica provides a clear distinction between marketing and business development, emphasizing that while marketing supports visibility, business development drives strategic direction, partnerships, and long-term positioning.

    Key topics include:

    • Why stepping away from business development can lead to declining sales and missed opportunities

    • The distinction between marketing activities and true business development

    • How founders can remain competitive by staying informed on market trends and industry shifts

    • Identifying which aspects of business development require direct CEO involvement

    • Recognizing the signs of a disconnect between the founder and the business

    • Practical strategies for rebuilding a consistent business development rhythm

    • How to approach networking and industry conversations with intention and value

    • Recommended time allocation for business development on a weekly basis

    If you are experiencing a slowdown in growth, a lack of clarity in direction, or reduced engagement with your market, this episode provides actionable insights to help you realign and move forward with confidence. Listen now!

    Mini-timeline

    • 00:00–00:50 — Introduction and overview of the episode topic
    • 00:51–01:45 — Common founder pattern: early engagement followed by withdrawal from business development
    • 01:46–04:45 — The importance of ongoing business development at all growth stages
    • 04:46–07:05 — Defining business development and differentiating it from marketing
    • 07:06–10:40 — The role of market awareness, technology, and strategic positioning
    • 10:41–13:20 — Delegation vs. CEO responsibility in business development
    • 13:21–16:30 — Key indicator of misalignment: lack of clarity in business direction
    • 16:31–18:50 — Where to begin when pipeline and sales begin to decline
    • 18:51–20:20 — Effective networking: maintaining professionalism and strategic intent
    • 20:21–21:45 — Establishing a structured and sustainable business development routine
    • 21:46–End — Final insights on long-term growth and maintaining founder involvement

    Resources

    • Follow @millionsweremade on Instagram for frameworks + strategy tips

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    24 min
  • #80 – Pt 2: The 90-Day Framework for Building High-Performing Teams

    In this episode of Millions Were Made, Jessica Marx is joined by Brooke Dumas to continue their onboarding series with a practical, implementation-focused discussion.

    Following Part 1, this episode outlines the exact 90-day onboarding framework they use with six and seven, and even eight-figure companies to ensure new hires are set up for long-term success. Drawing from their experience working directly inside growing organizations, Jessica and Brooke explain how structured onboarding reduces employee turnover, improves performance, and supports scalable growth.

    They walk through what effective onboarding looks like across the first 30, 60, and 90 days—emphasizing the importance of clear expectations, documented systems, and a gradual transition from training to execution.

    In this episode, they covered:
    • Why onboarding should be structured before hiring begins
    • The role of SOPs and documentation in employee success
    • What to prioritize in the first 30 days of onboarding
    • Transitioning from training to execution in a sustainable way
    • Establishing clear communication expectations between founders and team members
    • The importance of standardizing processes across roles and departments
    • How explaining the “why” improves employee decision-making and ownership
    • Aligning onboarding systems with your leadership style

    If you are currently hiring or planning to expand your team, implementing a structured onboarding system is essential.

    So what are you waiting for? Tune in now—and don’t forget to listen to Part 1 so you don’t miss the full framework.

    Mini-timeline

    • 01:04–02:47 — Brooke’s role as a fractional COO and onboarding specialist
    • 02:48–05:21 — Common hiring and onboarding challenges in scaling businesses
    • 05:22–07:18 — Where to begin when building an onboarding framework
    • 07:19–09:20 — The importance of prioritizing learning in the first 30 days
    • 09:21–11:10 — Risks of unstructured or “sink-or-swim” onboarding approaches
    • 11:11–12:51 — Standardizing processes to maintain consistent client experience
    • 12:52–14:11 — Building effective SOPs and internal documentation
    • 14:12–15:23 — Structuring the first 30 days with clear daily and weekly guidance
    • 15:24–16:52 — Aligning onboarding with business goals and direction
    • 16:53–18:57 — Setting communication expectations and reporting cadence
    • 18:58–20:29 — Teaching employees to think strategically through context and reasoning
    • 20:30–22:36 — Adapting onboarding to your leadership style
    • 22:37–24:11 — Balancing accessibility with autonomy
    • 24:12–26:56 — Overview of the 90-day onboarding framework and tools
    • 26:57–End — Additional resources and implementation support

    Resources

    • 90-Day Onboarding Framework (template and checklist: https://astounding-founder-8808.kit.com/products/onboarding-blueprint
    • Follow @millionsweremade on Instagram for frameworks + strategy tips

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    29 min
  • #79 – Pt 1: The 90-Day Framework for Building High-Performing Teams

    In this episode of Millions Were Made, Jessica Marx is joined by Brooke Dumas, the Fractional COO brand of Tailored Premier, to examine one of the most overlooked drivers of team performance: ONBOARDING.

    While many founders dedicate significant time and resources to hiring, far fewer implement a structured onboarding process that ensures new team members are set up for success. The result is often misalignment, underperformance, and early turnover—despite hiring highly qualified individuals.

    Jessica and Brooke introduce their proprietary 90-day onboarding framework, a system implemented across client organizations to reduce owner dependency, improve clarity, and accelerate employee performance. They emphasize that the first 90 days are not only a critical evaluation period for the employee, but also a reflection of the company’s leadership, systems, and operational standards.

    Through real-world observations, they outline the common mistakes founders make—such as assuming experienced hires require minimal guidance—and explain why clearly documented processes, defined expectations, and consistent feedback are essential to building a high-performing team.

    This episode covers:

    • Why onboarding is a key determinant of employee success and retention
    • The risks of relying on assumptions rather than structured training
    • How lack of clarity leads to inefficiency and increased turnover
    • The importance of defining and communicating company standards
    • Why SOPs, checklists, and documentation are foundational to scaling
    • How to structure feedback and milestones within the first 90 days
    • The long-term impact of a well-executed onboarding experience

    This episode serves as Part 1 of a two-part series designed to help founders implement a scalable and effective onboarding process that supports both team performance and business growth.

    Listen now and stay tuned for Part 2, where we will provide a detailed breakdown of the onboarding framework and how to implement it within your organization.

    Mini-timeline

    • 00:14–01:03 — Introduction to the 90-day onboarding framework
    • 01:04–02:15 — Why onboarding is critical to employee retention
    • 02:16–03:18 — The role of onboarding in shaping company culture
    • 03:19–04:53 — The risks of assuming new hires will “figure it out”
    • 04:54–06:30 — Common onboarding mistakes made by founders
    • 06:31–08:15 — Defining and communicating standards of excellence
    • 08:16–10:39 — The importance of SOPs, checklists, and structured plans
    • 10:40–11:31 — Hiring under pressure: build first or hire first?
    • 11:32–13:57 — The consequences of onboarding without infrastructure
    • 13:58–15:20 — The cost of early employee turnover
    • 15:21–17:52 — Case example: effective onboarding in practice
    • 17:53–19:30 — Building employee engagement and long-term commitment
    • 19:31–20:27 — Making informed decisions within the first 90 days
    • 20:28–22:42 — Preview of Part 2 and framework overview

    Resources

    • 90-Day Onboarding Framework (Download): https://astounding-founder-8808.kit.com/products/onboarding-blueprint
    • Follow @millionsweremade on Instagram for frameworks + strategy tips

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    23 min
  • #78 – Motherhood, Millions, and Freedom: Owning Your Life as a High-Performing Woman with Bunny Young

    In this episode of Millions Were Made, Jessica Marx welcomes Bunny Young—multi-7 and 8-figure founder, investor, and coach to high-performing women—for a powerful conversation on authenticity, identity, and sustainable success.

    With over two decades of entrepreneurial experience and the creation of 16 companies, Bunny brings a unique perspective on what it truly means to build and scale while staying aligned with oneself. Her journey began with a life-altering diagnosis at the age of 14, which fundamentally reshaped how she approached risk, ambition, and fulfillment.

    Together, Jessica and Bunny explore the often-overlooked reality faced by high-achieving women: the ability to build successful businesses while simultaneously becoming disconnected from their own needs, identity, and vision for life.

    This episode moves beyond traditional business strategy and addresses the internal dynamics that influence leadership, decision-making, and long-term sustainability.

    They discuss:

    • Why success can sometimes lead to a loss of personal identity
    • The role of nervous system regulation in leadership and performance
    • How high performers unintentionally reinforce cycles of stress and overextension
    • The difference between external success metrics and internal fulfillment
    • Why many women can clearly define a business vision—but struggle to define a personal one
    • How authenticity enhances clarity, leadership presence, and overall effectiveness

    Bunny also shares practical, accessible tools to help rebuild self-trust, increase presence, and create a more intentional relationship with both work and life.

    If you’ve ever thought:

    “I built everything I was supposed to… so why doesn’t it feel the way I expected?”

    This episode is for you. Listen now!

    Mini-timeline

    • 00:00–03:40 — Opening and introduction to Bunny Young’s background and perspective
    • 03:41–07:30 — Early life experience that shaped her approach to risk, success, and fulfillment
    • 07:31–11:00 — Entrepreneurial journey and evolution across multiple businesses
    • 11:01–15:20 — Shifting from traditional success metrics to a more aligned approach
    • 15:21–20:00 — Understanding the role of the nervous system in leadership and decision-making
    • 20:01–24:30 — The impact of constant stimulation and high-performance environments
    • 24:31–29:00 — Navigating identity loss and rediscovery through different life stages
    • 29:01–33:00 — Foundational practices to rebuild trust, focus, and presence
    • 33:01–38:00 — The gap between business vision and personal vision
    • 38:01–43:00 — Applying authenticity in real-life scenarios and leadership settings
    • 43:01–47:00 — Strengthening intuition and self-trust for long-term sustainability
    • 47:01–End — Key takeaways and opportunities to connect with Bunny

    Resources

    • Follow @millionsweremade on Instagram for frameworks + strategy tips
    • Connect with Bunny Young on Instagram (@thebunyoung) and send her a direct message sharing your key takeaway—she may connect with you and offer a next step based on where you are.

    Connect with Jessica:

    Instagram: @millionsweremade | @thejessicamarx

    Work with Jessica: Tailored Premier

    Website: Millions Were Made

    Connect with Bunny Young:

    Website: http://abetterplaceconsulting.com

    Instagram: https://www.instagram.com/thebunnyyoung/

    LinkedIn: https://www.linkedin.com/in/bunnysumneryoung/

    42 min

About Millions Were Made

From the publisher's feed

Welcome to the Millions Were Made Podcast, where we dive deep into the strategies and insights of successful entrepreneurs who have achieved incredible personal wealth through revenue growth and smart business strategies.

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