In this episode of Millions Were Made, Jessica Marx and Brooke Dumas explore the critical role of exit strategy, succession planning, and incentive structures in maximizing business valuation and founder wealth.

Far too many founders begin thinking about exit planning only when they are exhausted, disengaged, or already in conversations with a broker—resulting in hurried negotiations, lowered valuations, and limited personal financial outcomes.

Jessica and Brooke outline a proactive approach designed to help founders prepare three to five years ahead of exit, strengthen operational infrastructure, and ensure the business can transfer value beyond the founder.

They discuss:

1. Why 99% of founders don’t have an exit plan—and the risks that creates
2. The three primary outcomes for every business: shutdown, acquisition, or succession
3. Why broker valuations often overestimate value and how due diligence reshapes the number
4. How operational, financial, and legal gaps erode business value during negotiations
5. The link between founder dependency, scalability, and marketability
6. How small operational shifts can lead to significant increases in profitability and valuation
7. Why many acquisitions leave founders with minimal financial gain
8. Structuring leadership roles—especially COO and CFO—to manage a future due diligence process
9. Who should be part of exit planning—and why this information should not be disclosed to most employees
10. How to maintain strategic momentum during an exit process to preserve leverage

Jessica emphasizes the importance of preparing for exit long before a transition is imminent. By doing so, founders gain optionality, negotiation strength, and the ability to exit on their preferred terms.

If you are committed to building a business that creates wealth, impact, and long-term opportunity—this episode provides a strategic roadmap for preparing your company for a successful transfer of ownership.

Mini-timeline

1. 00:00–00:52 — Why the Business Performance Audit was developed
2. 00:53–02:42 — Lack of exit plans among founders and associated risks
3. 02:43–04:23 — The three potential endpoints of a business
4. 04:24–05:24 — Why initial valuations are often inflated
5. 05:25–08:01 — The due diligence process and common pitfalls
6. 08:02–09:52 — Common outcomes of small business acquisitions
7. 09:53–11:25 — Defining peak performance and identifying profitability leaks
8. 11:26–12:51 — Legal and IP gaps that undermine valuation
9. 13:12–14:40 — When founders should begin planning for exit
10. 14:41–16:10 — Structuring and scaling with exit in mind
11. 16:11–18:41 — Who should be informed and involved in the process
12. 18:42–22:12 — Building the advisory team and emotional readiness
13. 22:13–23:09 — Final takeaways and strategic recommendations

Resources

1. Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

In this episode, Jessica Marx welcomes Julia Arndt Shelton—TEDx speaker, author, and founder of The Peak Performance Method™—to explore one of the most important challenges facing high-achieving founders today: how to scale a company without sacrificing well-being, clarity, or quality of life.

Drawing from her decade at Google and her personal experience with burnout, Julia shares the physiological, emotional, and behavioral signals leaders commonly overlook, and why traditional “hustle culture” often masquerades as high performance. Together, Jessica and Julia explore how identity, conditioning, and subconscious habits impact performance, leadership, and long-term sustainability.

Inside this conversation, you’ll discover:

1. The early physiological and psychological signs of burnout
2. Why many founders unknowingly recreate corporate stress patterns in entrepreneurship
3. The distinction between hustle-driven performance and sustainable high performance
4. How identity, conditioning, and achievement narratives shape leadership behaviors
5. The role of the nervous system in decision making, risk tolerance, and business growth
6. Why delegating, setting boundaries, and restructuring a CEO role accelerates scale
7. Practical frameworks for prioritization, time management, and energy regulation
8. How to pause, recalibrate, and reset performance patterns in real time
9. The importance of surrounding yourself with relationships that reflect both ambition and support

Julia also provides actionable steps founders can implement immediately—from simple nervous system resets to strategic planning exercises—to help leaders protect their energy, elevate their thinking, and operate from clarity rather than urgency.

If you are committed to sustainable success, this episode offers a research-backed perspective on what it takes to scale a company without compromising yourself in the process.

Mini-timeline

1. 00:00–02:30 — Why burnout is prevalent among high-performing founders
2. 02:31–06:00 — Julia’s story: corporate success, entrepreneurship, and burnout
3. 06:01–09:45 — External success vs. internal wellbeing
4. 09:46–13:25 — Burnout vs. high performance: defining the difference
5. 13:26–16:45 — Why founders recreate unsustainable work patterns
6. 16:46–20:00 — Identity, achievement, and self-worth
7. 20:01–23:45 — Awareness and the STOP framework
8. 23:46–26:55 — Delegation, control, and leadership development
9. 26:56–31:05 — The neuroscience of stress and performance
10. 31:06–33:55 — Nervous system responses to business growth
11. 33:56–37:20 — Practical strategies to reset and re-prioritize
12. 37:21–40:45 — Performance rituals and daily structure
13. 40:46–42:50 — Balancing ambition and relationships
14. 42:51–End — Where to connect with Julia and her work

Resources

1. Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Julia Arndt Shelton:

Website: https://peakperformancewithjulia.com/

Instagram: https://www.instagram.com/peakperformancewithjulia

LinkedIn: https://www.linkedin.com/in/julia-arndt/

In this episode of Millions Were Made, Jessica Marx and Brooke Dumas guide established founders through a strategic reset for 2026—one rooted in clarity, intentional planning, and sustainable leadership.

As many business owners reflect on 2025, a common theme emerges: revenue alone did not deliver the sense of success or fulfillment they expected. Whether the year underperformed financially or simply felt heavier than anticipated, this episode addresses the deeper operational, emotional, and leadership challenges founders are navigating as they enter a new year.

Jessica and Brooke share how the most established founders they advise are approaching the beginning of 2026—not by scrambling through Q1, but by proactively planning for the second half of the year, simplifying business models, securing revenue early, and creating space for strategic leadership.

This conversation offers a grounded, data-driven perspective on how founders can move out of reactive decision-making and into long-term alignment—both professionally and personally.

They discuss:

1. Why revenue is an incomplete measure of business success
2. The emotional and leadership toll many founders experienced in 2025
3. How top founders front-load strategy to avoid reactive Q1 decision-making
4. When and why founders should pause execution to reassess the business model
5. The risks of overcomplication and fragmented offers
6. Why simplification is becoming a competitive advantage
7. Shifts in buyer behavior and what this means for sales cycles in 2026
8. The growing importance of trust, referrals, and relationship-based selling
9. How founders can rebuild confidence in their decision-making
10. Aligning business strategy with the life and leadership role you want long term

For founders who want to enter 2026 with clarity, control, and a strategic plan that supports both growth and personal sustainability, this episode provides a thoughtful roadmap forward.

Mini-timeline

1. 00:00–01:03 — Introduction and setting the tone for 2026
2. 01:04–02:40 — Reflecting on 2025: why many founders feel misaligned
3. 02:41–04:14 — Redefining success beyond revenue metrics
4. 04:15–05:45 — Why a new year does not automatically create change
5. 05:46–07:20 — How established founders are planning ahead for Q3
6. 07:21–08:52 — Where to start when Q1 still feels unclear
7. 08:53–10:54 — Using data—not emotion—to create clarity
8. 10:55–12:48 — Aligning leadership, teams, and 90-day priorities
9. 12:49–14:31 — Shiny object syndrome and its impact on growth
10. 14:32–16:00 — Simplification as a strategy for profitability and scale
11. 16:01–18:15 — Evolving buyer behavior and longer sales cycles
12. 18:16–19:43 — The return of relationship-driven, high-touch sales
13. 19:44–21:41 — Strategic awareness of AI and innovation trends
14. 21:42–22:54 — Rebuilding founder trust and confidence
15. 22:55–24:24 — Aligning business goals with personal vision and leadership

Resources

1. Follow @millionsweremade on Instagram for frameworks + strategy tips
2. Listen to the episode with Shannon Matson
3. Download the 2026 Business Planner at millionsweremade.com

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

In this special episode, Jessica Marx brings together standout insights from five industry leaders — Jasmine Star, Amy Porterfield, Shannon Matson, Keri Ford and Autumn Witt Boyd — to deliver a comprehensive, high-level conversation on what today’s multi-million-dollar founders must master to stay relevant, profitable, and positioned for long-term success in 2025 and beyond.

Across content strategy, marketing performance, leadership psychology, IP protection, and team development, this episode cuts through noise and gets straight to the strategic truths high-growth businesses need to hear.

Inside this episode, you’ll learn:

• How to use trends strategically without diluting your brand — and what “contextualizing content” actually means for business growth (with Jasmine Star).
• Why a funnel that isn’t converting is rarely a traffic problem — and how to rebuild trust and customer readiness at every stage (with Shannon Matson).
• How your stress patterns influence your leadership capacity — and the somatic strategies elite founders use to scale sustainably (with Keri Ford).
• The IP gaps most founders overlook — and how to safeguard your brand, content, and proprietary processes before scaling or exiting (with Autumn Witt Boyd).
• What it truly takes to step into the CEO role — and why building a leadership team is the turning point for companies moving from seven to eight figures (with Amy Porterfield).

If you’re committed to optimizing your systems, elevating your leadership, strengthening your legal foundation, and creating content that actually converts — this episode is a strategic roadmap for your next evolution.

Mini-timeline

•  01:11— Jasmine Star: How to use trends strategically without copying and how to create contextualized, original content.
• 07:06— Shannon Matson: Why funnels fail, the three types of trust required for conversions, and how to rebuild the customer journey.
• 14:13 — Keri Ford: Leadership archetypes, stress responses, and how somatic strategies help founders scale without burnout.
• 18:02 — Autumn Witt Boyd: The biggest legal mistakes founders make and how to protect trademarks, copyrights, and proprietary processes.
• 24:11 / 24:41— Amy Porterfield: Moving from operator to CEO, building a leadership team, and forecasting for long-term growth.
• 29:45— Jessica’s closing insight for founders ready to elevate into their next level.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips
• Episode #36 - Amy Porterfield 
• Episode #62 - Jasmine Star
• Episode #54 - Autumn Witt Boyd
• Episode #56 - Keri Ford
• Episode #61 - Shannon Matson

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Jessica Marx sits down with Victoria Marcouillier, Founder and CEO of BrandWell Designs®, to discuss one of the most overlooked growth levers for established businesses: a strategic rebrand.

If you’ve scaled into the multi–six or seven-figure range—but your brand, website, or messaging hasn’t evolved with you—this conversation is for you. Jessica and Victoria break down why so many successful founders outgrow the brand that got them started, and how an elevated brand identity directly impacts trust, conversions, referrals, and long-term scalability.

Together, they explore:

• The disconnect between a company’s growth and its outdated online presence
• How high-caliber buyers evaluate your brand within the first few seconds
• The shift toward simplicity and clarity in website design for 2026
• Why rebranding is a strategic business decision—not a cosmetic one
• The importance of a name and brand that can scale with your future vision
• How to strengthen trust, increase conversions, and elevate market perception
• The role branding plays in reducing founder dependency
• How AI is reshaping the branding landscape (and how to stay differentiated)

Victoria also shares insights into how BrandWell Designs® approaches brand development through strategy—not just design—and how CEOs can confidently reposition themselves for the next level of growth.

If your brand no longer reflects your expertise, price point, or business evolution, this episode will guide you through what needs to change—and why now is the time to do it.

Mini-timeline

• 00:00–01:20 — Why branding matters at higher revenue levels.
• 01:21–05:00 — Victoria’s background: agency founder, strategist, and mom of three. 
• 05:01–08:05 — Why high-performing businesses often hide behind outdated websites.
• 08:06–10:59 — The most common issues uncovered during website audits.
• 11:00–13:17 — The shift in branding trends and what works heading into 2026.
• 13:18–17:20 — Strategy-first branding: how BrandWell  Designs® extracts clarity and vision.
• 20:38–24:38 — Why removing the founder from the brand is essential for scalability.
• 24:39–28:24 — When a business name needs to evolve—and how to communicate the change.
• 28:25–31:05 — How story-driven positioning sets brands apart in an AI-saturated market.
• 31:06–34:46 — The growing importance of a strong online presence for referrals.
• 34:47–40:35 — Timing, planning, and budgeting for a rebrand.
• 40:36–44:37 — Victoria’s complimentary website audit for listeners.
• 44:38–End — Where to find Victoria and how to begin your BrandWell transformation.

Resources

• Have Victoria Audit Your Website: https://www.brandwelldesigns.com/millionsweremade
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Victoria Marcouillier:

Website:  https://www.brandwelldesigns.com/

Instagram: https://www.instagram.com/brandwelldesigns/ 

If your idea of “freedom” as a CEO still involves answering Slack messages at midnight, this episode is your wake-up call.

Jessica Marx sits down with Stacy Tuschl, entrepreneur, author, and founder of Well-Oiled Operations, to unpack how scaling your business doesn’t have to mean working more—it means hiring smarter.

Stacy has built multiple seven- and eight-figure companies while sipping coffee outside the day-to-day grind. She’s here to help you find, hire, and lead that elusive “number two” who can run your business like a well-oiled machine—so you can finally step into your visionary CEO role (and maybe even rediscover what weekends are).

In this episode, you’ll learn how to:

• Identify when it’s time to hire your “number two” and what they should actually do.
• Structure your interview process to weed out the talkers and find the doers.
• Design an onboarding plan that prevents 90-day disasters.
• Create a compensation structure that rewards results, not just attendance.
• Build an A-player culture that doesn’t let mediocrity slide.
• Step out of the weeds and into true CEO leadership—without losing control.

This isn’t fluffy leadership talk—it’s tactical, battle-tested strategy from someone who’s lived it. If you’ve ever wondered how to scale past seven figures without scaling your burnout, this is your roadmap.

Ready to stop being your own bottleneck? Hit play—and start hiring your freedom.

Mini-timeline

• 00:00–02:10 — The myth of “doing it all” and why freedom requires people, not just hustle.
• 02:11–05:00 — Stacy’s inspiring journey from teaching dance classes in her parents’ backyard to leading multiple seven-figure enterprises.
• 05:01–08:30 — Why most entrepreneurs get stuck before hiring their number two—and how to fix it.
• 08:31–11:45 — How to define your next hire: EA vs. Operator, and when to choose each.
• 11:46–15:30 — Mastering the interview process: why a single conversation isn’t enough to identify true top performers.
• 15:31–18:45 — Spotting real A-players: Paid test projects and communication cues.
• 18:46–22:00 — Compensation conversations: turning “I need $115K” into a win-win deal.
• 22:01–26:45 — Onboarding that actually works: building 30-60-90 day success plans.
• 26:46–30:15 — Pruning your team: when great people outgrow your company (and vice versa).
• 30:16–34:00 — The CEO identity shift: what to actually do once you delegate yourself out.
• 34:01–36:48 — How time freedom sparks innovation, strategic thinking, and long-term business creativity.
• 36:49–End — Where to find Stacy and how to build your own “well-oiled” empire.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Stacy Tuschl:

Website: https://stacytuschl.com/

Instagram: https://www.instagram.com/stacytuschl/

LinkedIn: https://www.linkedin.com/in/stacytuschl/ 

What truly separates seven-figure businesses from those scaling into eight? Jessica Marx and Brooke Dumas break down what the most mature companies are doing differently — from how founders use their time to how they structure their org charts, manage profit margins, and lead their teams. This episode shows you the operational and mindset shifts required to move from “busy CEO” to strategic leader of a scalable enterprise.

• The key differences in how 7-figure and 8-figure founders spend their time.

• Why mature companies grow margins — not just revenue — as they scale.

• How to structure your org chart to hire for where you’re going, not where you are.

• The smartest way to balance profit conservation with growth investment.

• The most common founder bottlenecks that stall companies under $10 million.

• How to transition from “doer” to CEO without losing visibility or control.

00:01–02:58 What separates 7-figure and 8-figure operations

02:58–04:55 The role of volume, scalability, and profit margins

04:55–06:08 Why clinging to profit can actually cap growth

06:08–08:45 The clarity problem — and how data solves it

09:06–11:21 How 8-figure founders spend their time differently

11:21–14:17 Org chart structure and hiring ahead of growth

14:17–17:13 Smart investment vs. overextension when scaling

17:29–19:40 Founder bottlenecks and letting go of control

20:18–21:46 Final advice for founders on the path to eight figures

• Listen to Episode #64 — What We Learned From Auditing 75+ Multi-Million-Dollar Businesses

• Download the 2026 Business Planner or at millionsweremade.com
• Listen to Episode #53 on Increase Your Profit Margins Without Raising Prices
• Listen to Episode #58 on Designing Incentive Comp That Actually Scales
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

After conducting more than 75 audits on multi-seven-figure companies, Jessica Marx and Brooke Dumas are revealing the common threads between businesses that scale — and those that stall. In this behind-the-scenes episode, you’ll hear what actually happens when Tailored Premier dissects a business from the inside out, the patterns they see across industries, and the small shifts that produce massive growth.

You’ll learn:

• The two biggest bottlenecks keeping founders stuck at the multi-seven-figure level.

• Why simplifying your business model almost always increases revenue.

• How innovation and mindset determine whether a company continues to scale.

• What every audit reveals about offer structure, pricing, and team design.

• How to prepare your company for an audit (and what data to track now).

• The small operational shifts that unlock seven-figure growth without more work.

Mini-timeline

00:01–03:11 What founders look like when they come in for an audit

03:11–05:30 Why most growing businesses become overly founder-centric

05:30–07:24 The two biggest factors every successful business has in common

07:24–09:33 Simplification vs. innovation — and why you need both

10:27–12:28 The importance of founder mindset and adaptability

13:26–15:42 What audits reveal about truth vs. perception in the online space

17:25–19:39 How to know when you’re ready for an audit

21:18–23:13 The part of the audit that excites Jessica the most

24:50–26:55 How Tailored Premier fast-tracks client results after an audit

Resources

• Download the 2026 Business Planner or at millionsweremade.com
• Listen to Episode #58 on Designing Incentive Comp That Actually Scales
• Listen to Episode #53 on Increase Your Profit Margins Without Raising Prices
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

If you’re running a seven or eight-figure business and your calendar still looks like a game of Whac-A-Mole, it’s time to think bigger—and smarter. In this episode, host Jessica Marx sits down with April Beach, business strategist and licensing expert, to unpack how to turn your intellectual property into scalable, high-revenue assets.

April reveals the exact process her clients use to close five- and six-figure licensing deals with hospitals, universities, and global organizations—without launching more offers or burning out their teams. You’ll discover how to monetize your frameworks, trainings, and courses through licensing models that grow recurring revenue, expand brand visibility, and free you from the constant cycle of creation.

You’ll learn how to:

• Identify what content or programs in your business are licensable assets.
• Understand the three levels of licensing—from simple content fillers to full “business-in-a-box” programs
• Protect your intellectual property with the right trademark and copyright strategies.
• Follow April’s 7-step licensing roadmap—from strategy and pricing to repeatable sales and delivery systems
• Use licensing to build wealth and influence while creating more freedom in your schedule.

Licensing isn’t just about scaling your business—it’s about reclaiming your time and creating an ecosystem that works for you. 

If you’re ready to scale beyond launches and build a business that works for you—not the other way around—listen now and start turning your expertise into recurring revenue.

Mini-timeline

• 00:00–01:34 — The concept of licensing as a scalable, brand-safe revenue stream
• 02:18–05:45 — April’s journey from overwhelmed entrepreneur to licensing pioneer.
• 07:28–10:33 — The three levels of licensable content: fillers, puzzle pieces, and complete programs
• 10:33–13:41 — Real-world examples of how licensing creates recurring revenue and long-term brand equity.
• 22:25–24:04 — April’s 7-step licensing framework—from strategy to scalable delivery systems
• 24:43–26:09 — Conducting an “asset inventory” to uncover hidden value in your existing IP.
• 26:09–28:30 — How to expand one product across multiple industries to multiply your reach.
• 31:45–33:25 — White labeling vs. branded licensing—choosing what aligns with your brand visibility goals.
• 33:25–34:30 — The mindset of scalable simplicity: why licensing creates freedom, not complexity.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with April Beach:

Website: https://www.sweetlifeco.com/

Instagram: @aprilbeachlicensing

LinkedIn: https://www.linkedin.com/in/aprilbeach/ 

The Licensing Unlocked Starter Guide: https://sweetlifecompany.com/licensing_101

If your content calendar feels busy but your sales pipeline doesn’t, this episode will recalibrate your entire approach.

Host Jessica Marx sits down with Jasmine Star—entrepreneur, brand strategist, and host of The Jasmine Star Show—to unpack what’s actually working in content marketing for 2025–2026. Together, they break down the difference between content that goes viral and content that drives revenue, and why specificity, consistency, and focus are the new cornerstones of growth.

You’ll learn how to:

• Create content that converts, not just content that gets views.
• Use AI strategically while maintaining your authentic voice.
• Build both a personal brand and a company brand that reinforce each other.
• Operationalize clinician and founder-led content without burning out your team.
• Reframe money and success as tools for freedom, impact, and legacy.

Posting for posting’s sake? That ends here. Learn how to turn content into wealth, freedom, and legacy. Listen now!

Mini-timeline

• 00:00–02:30 — Why this episode is different and why you’ll want to take notes.
• 03:24–08:15 — Profit vs. popularity: the mindset shift driving results in 2026.
• 08:15–10:20 — Metrics that matter: engagement versus conversion.
• 10:20–14:30 — Trend participation versus trend duplication—how to lead ethically online.
• 14:30–17:10 — Leveraging AI as a strategic partner, not a substitute.
• 17:10–19:45 — Inside Jasmine’s “Mini Jasmine” AI model and her 80/20 creation rule.
• 19:45–23:30 — Building two moats: developing both your personal and business brand.
• 23:30–27:55 — Overcoming content resistance in teams and clinician-based businesses.
• 30:45–38:55 — The high-ticket vs. high-volume model: aligning strategy with audience.
• 38:55–44:20 — The “chocolate-covered broccoli” concept—why good content should taste better than it sounds.
• 44:20–47:25 — The evolution of wealth, optionality, and legacy through entrepreneurship.
• 47:25–49:51 — Full-circle reflections: the impact of connection, community, and authenticity in digital entrepreneurship.

Resources

• Download the 2026 Business Planner or at millionsweremade.com
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Jasmine:

Website: https://jasminestar.com/

Instagram: @jasminestar

LinkedIn: https://www.linkedin.com/in/jasmine-star/

Jasmine’s mastermind: https://jasminestar.com/mastermind