How do you take an independent record label from scratch to amassing hundreds of thousands of streams? In this episode of Miltrick Media, I sit down with Mike Loco Hoffman, the founder and operator of MLM Entertainment, to break down the blueprint for navigating the modern music industry as an independent artist or label owner.

Mike shares his journey from interning at major record labels in the 1990s to launching his own successful independent imprint. Whether you are trying to release your first single or looking to scale your music career, this interview delivers actionable, real-world advice with key topics including: 

💿 The 90s Major Label Era: What his time interning at major record labels taught him about the core mechanics of the industry.

🌐 Evolution of Digital Distribution: We dive deep into navigating modern streaming platforms and what it takes to release your first single or scale your current career.

📣 High-Impact Marketing & Management: The hard truths of artist management and the marketing strategies required to drive successful streaming numbers.

In addition to these strategic tips, Mike and I share how to build a sustainable path in the music business without huge backing, giving you a blueprint to start, run, and navigate your own career.

Subscribe to Miltrick Media for more authentic music industry insights, interviews, and artist strategy.

MLM Entertainment & Mike Loco Hoffman

Website: https://mlmentertainment.comInstagram: https://www.instagram.com/mikeloco/

Connect With MeInstagram: https://www.instagram.com/miltrick_TikTok: https://www.tiktok.com/@miltrick

Subscribe to my YouTube channel ⬇️https://www.youtube.com/channel/UC2c7ozujY8F7hevwqLkBXnw

Miltrick on Social Media:Instagram: https://www.instagram.com/miltrick_/Facebook: https://www.facebook.com/miltrickmusicTwitter: https://twitter.com/miltrick_Soundcloud: https://soundcloud.com/miltrickTik-Tok: https://www.tiktok.com/@miltrickTwitch: https://www.twitch.tv/miltrick_

Stream my music on Spotify & Apple Music:Apple Music: https://music.apple.com/us/artist/miltrick/1505956592Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ZmpBy1-7S--fKnI14zCKGg

Want to know how to manage your music finances and scale your brand? In this episode of Miltrick Media, we sit down with Saadi Sabah, the founder of ECLAT, to discuss how to run your creative career like a business.

Saadi breaks down essential financial advice for artists, producers, and young creators looking to build long-term wealth, covering key topics including:

📈 Financial Tips for Your 20s: How to manage cash flow and invest early as a creative professional.

🔄 The 4 Phases of Business: The roadmap every startup, business, and music brand goes through to reach scale.

⚖️ The Best Legal Entities for Creators: When you hit a profitable level, should you form an LLC, S-Corp, or Sole Proprietorship? Saadi shares the best asset protection and tax strategies to monetize your career properly.

In addition to these business tips, Saadi dives into the origin story of ECLAT, sharing the raw behind-the-scenes journey of how he founded the company and built it into a lasting success.

Subscribe to Miltrick Media for more music industry education, podcast interviews, and creator advice!

https://www.eclatfc.com

https://www.instagram.com/eclatfc/

https://www.youtube.com/⁠ ⁨@SaadiSabahCPA⁩ ⁠ 

#musicbusiness #financialadvice #entrepreneurship #miltrickmedia #ECLAT

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Subscribe to my YouTube channel ⬇️

https://www.youtube.com/channel/UC2c7ozujY8F7hevwqLkBXnw

Miltrick on Social Media:

Instagram: https://www.instagram.com/miltrick_/

Facebook: https://www.facebook.com/miltrickmusic

Twitter: https://twitter.com/miltrick_

Soundcloud: https://soundcloud.com/miltrick

Tik-Tok: https://www.tiktok.com/@miltrick

Twitch: https://www.twitch.tv/miltrick_

Stream my music on Spotify & Apple Music:

Apple Music: https://music.apple.com/us/artist/miltrick/1505956592

Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ZmpBy1-7S--fKnI14zCKGg

Kenny Orlando is a music artist, songwriter, and producer from NYC and LA. Spending years playing in numerous rock, alt, and metal bands as well as time in collaborative music collectives across LA and NYC, Kenny officially started releasing solo music in 2015. His music contains influences of Emo, Alternative, Hyper-pop, Rage, and Trap combining them into a deeply layered sound. Throughout his career, he's amassed over 1 million streams on Spotify independently as well as over 39,000 followers on Tik-Tok. 

His breakout single “Eating Me Inside” - a collaboration with rising underground artists - showcases his signature style: Layered melodies combined with hard-hitting beats. 

Over the course of his career, Kenny Orlando has released a steady stream of projects and singles, including tracks like “IDRWTAI,” “Theres more,” “BITTERSWEET” and “good morning.” 

He recently released his most recent project, a collaborative EP with Love Jai "Just Kidding...again..." which is available to stream on all major platforms. 

Kenny Orlando on Social Media:

https://linktr.ee/d9.kennyorlando

Instagram: https://www.instagram.com/kennyorl4ndo

https://www.instagram.com/d9.kennyorlando/

Tik-Tok - https://www.tiktok.com/@kayboogzz

YouTube - https://www.youtube.com/@KennyOrlando

Miltrick on Social Media:

Instagram: https://www.instagram.com/miltrick_/

Facebook: https://www.facebook.com/miltrickmusic

Twitter: https://twitter.com/miltrick_

Soundcloud: https://soundcloud.com/miltrick

Tik-Tok: https://www.tiktok.com/@miltrick

Twitch: https://www.twitch.tv/miltrick_

Stream my music on Spotify & Apple Music:

Apple Music: https://music.apple.com/us/artist/miltrick/1505956592

Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ZmpBy1-7S--fKnI14zCKGg

In EP 48, I sit down with NJ/NY Singer-Songwriter and Independent Music Artist Rory D'Lasnow. Rory started playing guitar and writing songs at the age of 6 after being inspired by his father. He's known for evocative and vulnerable storytelling in his music and has been independently releasing music for years. Throughout his music career, he’s opened for artists such as The Early November, Knuckle Puck, American Idol Winner Lee DeWyze, Actor/Musician Drake Bell, and John Corabi of Mötley Crüe/The Dead Daisies.Rory D’Lasnow Website - https://www.rorydlasnow.comRory on IG - https://www.instagram.com/rorydlasnowGet 10% of your next SubmitHub purchase - https://www.submithub.com/coupon/miltrickClick here for 7% your first year with Distrokid - https://distrokid.com/vip/seven/894244Click here for 50% off if you're a student - Limited Time Link - https://distrokid.com/student/894244Subscribe to my YouTube channel ⬇️https://www.youtube.com/channel/UC2c7ozujY8F7hevwqLkBXnw

Miltrick on Social Media:Instagram: https://www.instagram.com/miltrick_/Facebook: https://www.facebook.com/miltrickmusicTwitter: https://twitter.com/miltrick_Soundcloud: https://soundcloud.com/miltrickTik-Tok: https://www.tiktok.com/@miltrickTwitch: https://www.twitch.tv/miltrick_

Stream my music on Spotify & Apple Music:Apple Music: https://music.apple.com/us/artist/miltrick/1505956592Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ZmpBy1-7S--fKnI14zCKGg

Pat Alan is a rapper, singer, and music artist from Staten Island, New York, blending influences rooted in hip-hop and alternative rock. After years as a vocalist in numerous NYC bands, he began officially releasing solo music in 2024.

He recently released his new single “Kickstart,” now available to stream on all platforms. Throughout the episode, we discuss his experiences in the music industry, his transition into a solo career, tools for marketing as an independent artist, his biggest influences, and much more.

Pat Alan on IG - https://www.instagram.com/patalanmusic/

Get 10% of your next SubmitHub purchase - https://www.submithub.com/coupon/miltrick

Click here for 7% your first year with Distrokid - https://distrokid.com/vip/seven/894244Click here for 50% off if you're a student -

Limited Time Link - https://distrokid.com/student/894244

Subscribe to my YouTube channel ⬇️https://www.youtube.com/channel/UC2c7ozujY8F7hevwqLkBXnw

Miltrick on Social Media:

Instagram: https://www.instagram.com/miltrick_/

Facebook: https://www.facebook.com/miltrickmusic

Twitter: https://twitter.com/miltrick_

Soundcloud: https://soundcloud.com/miltrick

Tik-Tok: https://www.tiktok.com/@miltrickTwitch: https://www.twitch.tv/miltrick_

Stream my music on Spotify & Apple Music:

Apple Music: https://music.apple.com/us/artist/miltrick/1505956592

Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ZmpBy1-7S--fKnI14zCKGg

DMoss Music (Derek Moss) is a DJ, producer, and music industry professional based between New York and the Netherlands.

With a background in digital marketing at YouGrow Promo and extensive experience in playlist marketing, DMoss has built a strong presence both behind the scenes and as an artist. His releases, including “NEEDED U” and “Rendezvous” (feat. Amero and Hallasen), have earned over 750,000 streams across major platforms.

He’s also the creator of Boogaloo Presents, an NYC-based electronic music showcase highlighting rising EDM talent.

In this episode, we dive into music marketing strategies, playlist promotion, releasing EDM tracks, hosting live events in NYC, and actionable advice for independent artists.

DMoss Links

Spotify: https://open.spotify.com/artist/6htdvTtddPm0TFNlW7znoO?si=j2mnEDHJT7S-94uxUpPnIQ

Instagram: https://www.instagram.com/dmoss.music/

Subscribe to my YouTube channel ⬇️

https://www.youtube.com/@miltrickofficial

Miltrick on Social Media:

Instagram: https://www.instagram.com/miltrick_/

Facebook: https://www.facebook.com/miltrickmusic

Twitter: https://twitter.com/miltrick_

Soundcloud: https://soundcloud.com/miltrick

Tik-Tok: https://www.tiktok.com/@miltrick

Twitch: https://www.twitch.tv/miltrick_

Stream my music on Spotify & Apple Music:

Apple Music: https://music.apple.com/us/artist/miltrick/1505956592

Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ux0YEqnxTACo69Qv4smvpg

Benji Stein is a music technology entrepreneur and the founder of a suite of specialized tools designed to streamline artist outreach and data management: PlaylistSupply, Booking-Agent.io, and RadioPromo.io. With a professional background rooted in artist management, Stein transitioned into the software space to bring more accessible data to independent music professionals. His work focuses on building automated search engines that consolidate contact information and industry metrics, allowing users to bypass traditional gatekeepers through direct, data-driven communication.

Each of Stein’s platforms targets a specific pillar of the music industry: PlaylistSupply functions as a real-time search engine for identifying organic playlist curators and their contact details; Booking-Agent.io utilizes AI to help artists find talent buyers and venues based on similar-artist performance data; and RadioPromo.io provides a database for reaching FM, satellite, and college radio programmers. These companies are built on the principle of self-sufficiency, providing the infrastructure for artists and managers to execute professional-grade tours, radio campaigns, and streaming strategies independently. The integration of these tools allows for a comprehensive approach to modern music marketing and career scaling for both independent and major artists. 

Later on in the episode, we discussed digital innovations, AI in the music industry, where the industry is headed, and how artists can positively implement these platforms into their careers. Whether you're an independent artist to seasoned pro, this episode's for you.

Booking Agent.io - https://booking-agent.io

Playlist Supply - https://playlistsupply.com/

Radio Promo.io - https://radiopromo.io

Subscribe to my YouTube channel ⬇️

https://www.youtube.com/@miltrickofficial

Miltrick on Social Media:

Instagram: https://www.instagram.com/miltrick_/

Facebook: https://www.facebook.com/miltrickmusic

Twitter: https://twitter.com/miltrick_

Soundcloud: https://soundcloud.com/miltrick

Tik-Tok: https://www.tiktok.com/@miltrick

Twitch: https://www.twitch.tv/miltrick_

Stream my music on Spotify & Apple Music:

Apple Music: https://music.apple.com/us/artist/miltrick/1505956592

Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ux0YEqnxTACo69Qv4smvpg

Great South Bay Music Group is an independent music publishing company focused on developing, managing, and monetizing song catalogs across a wide range of genres. Founded by Travis McFetridge, a Grammy Award-winning music publisher, the company works closely with songwriters, producers, and artists to maximize the value of their compositions through licensing, sync placements in film and television, and strategic partnerships across the music industry. Their approach blends creative development with a strong understanding of rights management and revenue generation.

In this episode, Travis and I discuss all things music industry and he details his beginnings in the business working at major labels as well as the ins and outs of music publishing. We talk about how his company, Great South Bay Music Group, has worked closely with and represented songwriters and producers behind numerous well-known hip-hop and R&B releases. We dived into how he founded his own company - Great South Bay Music Group, the songs / artists his company has represented, and how the sync side of the business works. Great South Bay Music Group Official Website - https://www.gsbmusic.comTravis / Great South Bay Music Group Instagram - https://www.instagram.com/gsbmusicSubscribe to my YouTube channel ⬇️https://www.youtube.com/channel/UC2c7ozujY8F7hevwqLkBXnwMiltrick on Social Media:Instagram: https://www.instagram.com/miltrick_/Facebook: https://www.facebook.com/miltrickmusicTwitter: https://twitter.com/miltrick_Soundcloud: https://soundcloud.com/miltrickTik-Tok: https://www.tiktok.com/@miltrickTwitch: https://www.twitch.tv/miltrick_Stream my music on Spotify & Apple Music:Apple Music: https://music.apple.com/us/artist/miltrick/1505956592Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ZmpBy1-7S--fKnI14zCKGg

In this episode, I sit down with Dorian Perron, co-founder of Groover, to talk about his journey building the company and how it all started. Dorian shares how his background in the music industry led him to co-create Groover alongside Romain Palmieri and Rafaël Cohen, with a mission to give independent artists a fair shot at getting heard by curators, labels, and media. We dive into the early days of how they built the company, the challenges of breaking into the music tech space, and what it really takes to empower artists in today’s crowded digital landscape.

We also dive into how Groover works and why it’s become a go-to tool for indie musicians worldwide. The platform allows artists to submit their music directly to vetted curators and industry professionals, who are required to provide feedback, creating a transparent and efficient alternative to traditional pitching. Dorian breaks down how Groover is helping reshape music promotion, making discovery more accessible while giving artists control over their careers.

Beyond our conversation on Groover, the music-tech space, and entrepreneurship, we dive into Dorian’s journey as a music artist and his early days in the industry as a music blogger. Today, alongside his work in music tech, he’s also a DJ and music artist performing under the name Dorian Flagrant.

Groover Website: https://groover.co/en/

IG: https://www.instagram.com/groover.en

Groover Obsessions IG: https://www.instagram.com/grooverobsessions

Dorian Links: https://www.instagram.com/DorianFlagrant

Subscribe to my YouTube channel ⬇️https://www.youtube.com/channel/UC2c7ozujY8F7hevwqLkBXnw

Miltrick on Social Media:Instagram: https://www.instagram.com/miltrick_/Facebook: https://www.facebook.com/miltrickmusicTwitter: https://twitter.com/miltrick_Soundcloud: https://soundcloud.com/miltrickTik-Tok: https://www.tiktok.com/@miltrickTwitch: https://www.twitch.tv/miltrick_

Stream my music on Spotify & Apple Music:Apple Music: https://music.apple.com/us/artist/miltrick/1505956592Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ZmpBy1-7S--fKnI14zCKGg

Joseph Rocco Plescia is an independent filmmaker and videographer from Staten Island, New York. He got his start filming and directing music videos fro local New York City rock bands and later began creating numerous independent film projects featuring rising New York City actors, artists, and creative professionals. In this episode, we talked about video creation, indie filmmaking, and he revealed his favorite film directors. 

Please Be Sure To Subscribe to my YouTube channel ⬇️ https://www.youtube.com/channel/UC2c7ozujY8F7hevwqLkBXnw

Miltrick on Social Media:

Instagram: https://www.instagram.com/miltrick_/

Facebook: https://www.facebook.com/miltrickmusic

Twitter: https://twitter.com/miltrick_

Soundcloud: https://soundcloud.com/miltrick

Tik-Tok: https://www.tiktok.com/@miltrick

Twitch: https://www.twitch.tv/miltrick_

Stream my music on Spotify & Apple Music:

Apple Music: https://music.apple.com/us/artist/miltrick/1505956592

Spotify: https://open.spotify.com/artist/0tOolCdSdiJiFHu05tf7mO?si=ZmpBy1-7S--fKnI14zCKGg

Joseph Rocco Plescia On Social Media:

Instagram: https://www.instagram.com/jroccoplescia/

Vimeo: https://vimeo.com/jroccoplescia