Mimir

It’s that time of year when your feeds are full of other people talking about their new years resolutions, 2025 rebranding, or goal setting for the year ahead. All of that is great and definitely think you should have some guiding compass for the year ahead. And you absolutely need the podcast episodes about all that good stuff. But, this is not one of those episodes.

Anyone can set goals, but sticking to them or setting the right goals is impossible if you’re still blocked by the same shit you were last year. Seriously, how can you set appropriate goals let alone stick to them if you’re plagued by self-doubt or the mental blocks that probably prevented you from achieving your goals last year? So, I wanted to do something different for the new year.

In this episode I’m sitting down with KC Cohn who is a personal branding coach. She helps women entrepreneurs bogged down by self-doubt feel confident and clear about who they are. Then, she goes a step further to help them take action towards a life and business that fulfills them.

In our conversation, KC is sharing how she built her coaching business and how losing her mom made her realize her mission. To make sure you have the exact tools that you need to overcome your blocks, KC is walking you through the step by step framework she takes her clients through. Most of whom saw results immediately after her sessions.

If you’ve been putting off or been put off by the hype around setting goals, then this episode is perfect for you. I guarantee that by following KC’s advice, or even better reaching out to her, will help you achieve more this year. Also, KC is offering you guys a free resource designed to help you take that first step towards a better and brighter you. So be sure to listen all the way through and check the show notes to get access.

Here are the key takeaways from the episode:

Connect with KC:

Get your free “Why You?” tool email: [email protected]

https://www.instagram.com/houseofvision_kc/

https://www.facebook.com/kc.cohn

https://www.linkedin.com/in/kc-cohn-9139837/

We all know that magnesium is a critical supplement. But interestingly, the majority of people today are magnesium deficient. I had my own assumptions as to why this is the case, but I wanted to chat with an expert to really understand why magnesium is so important for our body and why we can’t seem to get enough of it.

So, I reached out to Sandy Sanderson, who after experiencing severe symptoms that were misdiagnosed by traditional medicine, conducted extensive research and healed herself. This lead her to found Elektra Magnesium, which makes topical solutions that allow for magnesium to be optimally absorbed into the skin, while fitting seamlessly into your daily routines.

When I first chatted with Sandy it became glaringly obvious that she is a fantastic source for all things magnesium. Her extensive research and years of experience truly makes her a subject matter expert. In this episode she’s getting really deep into the science behind what magnesium’s role is in the body and the root cause of our deficiencies. Magnesium is not only critical for digestion and nutrient absorption but also critical for regulating stress and heart health. It can prevent diabetes, help with restless leg syndrome, acne, and so much more.

Just a heads up this episode is probably the most information rich episode I’ve had to date. It’s a lot to absorb in just an hour so grab a coffee and pen and paper because you’ll want to take notes. Sandy is incredibly knowledgable which makes this essentially a debriefing on medical journals and honestly the best woman for this episode. I guarantee that after you’re done listening, you’re going to want to head straight to her website and get her products. I personally suffer from magnesium deficiency that couldn’t be solved through oral supplements, so I was completely sold after talking to Sandy.

You’re going to learn a lot from this episode, so buckle up and let’s welcome her to the podcast.

Here are the key takeaways from the episode:

Connect with Sandy:

LinkedIn:  https://www.linkedin.com/in/sandy-sanderson-17903324/

Pinterest:  https://au.pinterest.com/elektramagnesium/

YouTube: https://www.youtube.com/@ElektraMagnesium

Instagram:  https://www.instagram.com/elektramagnesium/

Website:  https://www.elektramagnesium.com.au/

I dont know about you, but I always felt like my resume didn’t tell a consistent story. I had done so many different jobs and I always felt like that made me appear lost. But what I didn’t know at the time was that all this diverse experience was preparing me for entrepreneurship. All entrepreneurs have to wear 17 different hats, and think across 17 different business units. So, what I originally thought was a fault, was actually a strength.

When I connected with Dominic Minogue, the founder of Dirty Water, I was so excited to have him on the podcast. Like me, his background is incredibly diverse. He started in fashion and then moved to mobile gaming. But, he always knew that he wanted to do something that aligned with his passions and was more brand focused.

Along came Dirty Water. If you love a light beer, but don’t want all the added calories, then Dom’s product is exactly what you’ve been looking for. In this episode, he and I sit down to chat about his entrepreneurial journey.

This episode is great for anyone whose ever wanted to start a consumable product. Dom is taking you through all the things you need to know to get started. From finding flavor houses, to getting the product into the market. Of course he’s sharing his learning lessons along the way, from when to start getting feedback from others, how to get your customer base obsessed with your product, to the early grind that all entrepreneurs experience.

One of my favorite parts of the conversation centers around how to take a comprehensive look at your experience and distill the common themes to be able to tell your personal story most effectively. If you’re pitching to investors, or trying to convince people to work with you, this is one of the most valuable skills you can have. To be able to translate why you’re a boss across the variety of your past experience, and demonstrate why you’re the right person for the job. This is something I found fascinating and a huge takeaway for me personally.

Wether you’re starting a drinkable greens company, or maybe a new protien bar, or simply just here for the vibes, you will learn a lot from this episode. Without further ado, let’s welcome Dom to the podcast.

Connect with Dom:

IG page: @dirtywaterhardseltzer

Tiktok: @dommelier

Link to website: https://dirtywaterbrand.com/

Connect with Maddie

It’s Mimir’s first birthday!!

I can’t believe it’s been one year of podcasting. I’m incredibly grateful for this journey. Thank you for listening to this episode and every other episode you’ve listened to.

A lot has happened over the last year so I want to share my top 5 learning lessons from podcasting and business.

Overall, being a business owner of any kind is one big learning lesson. We realize things about ourselves that we wouldn’t if we didn’t go down this path. We’re constantly being asked to grow past our own limits.

Since something greater drives us all, we can’t let our own bullshit get in the own way of that.

Here are the key takeaways:

Discounted registration for Manifest!!

Connect with Maddie

In this episode I’m sitting down with Stacey Speranza, co-founder and host of The Business Casual Podcast. I was so excited to plan this episode with Stacey. I haven’t had the opportunity to connect at this level with another podcast host, especially one a seasoned as Stacey. So this episode was slightly selfishly motivated… but don’t worry I promise that this episode is packed full of great nuggets for you too.

Stacey and I are obviously pulling back the curtain on the entire podcast process. Everything from getting guests, to developing your personality as a host, to getting picked up by podcast networks. But overall, the conversation is so fun, and when I say conversation I mean conversation. So many of the interviews that I do are truly interviews, but this conversation feels different.

Stacey and I are peers and we’re connecting over that so I had such a blast chatting with her and editing this episode. Also if you’re just joining the podcast for the first time, this is a great episode to start with. You’ll get to learn a little bit about me as the host while getting some tangible takeaways too. Wether you’re looking to start your own podcast one day, curious about the behind the scenes of podcasting, or simply here for the vibes.

As you’ll hear Stacey call out in the middle of the episode, the theme is that nothing happens overnight. As business owners, as podcasters, and with networking in general, you’re playing the long game. This is a fascinating topic because both of us are gen z and one thing our generation struggles with is overcoming the need for instant gratification. I think many of us give up early because we don’t see immediate results.

But for those who recognize the value in the long game, you will be rewarded. It takes work, and it’s a mindset shift, but Stacey is talking you through all of that. I truly believe one of her superpowers is networking, so Stacey is breaking down how she has the confidence to put herself out there, and tips to help you guys build that same level of confidence.

You guys are in for a real treat. We’re laughing, we’re giving hot tips, and at the end of the episode, we’re spilling some tea. I truly hope you guys enjoy this one as much as I do, so let’s welcome Stacey to the podcast!!

Here are the key takeaways from the episode:

Connect with Stacey:

@stace.speranza @business.casual.podcast

Link to show here: https://linktr.ee/thebusinesscasual

Connect with Maddie

In this episode, I sit down with Trista Chan, a registered dietitian and founder of The Good Life Dietitian. Trista specializes in helping high-achieving women overcome emotional eating habits, optimize their nutrition, and reach their goals.

Episode 50!!! holy crap you guys!! I am so grateful for this crazy journey and that you all tune in every week. It’s my pleasure to be able to facilitate these conversations for you each and every week, and knowing that it’s impacting just one of you is what keeps me going. so thank you from the bottom of my heart. This podcast means so much to me and I’m happy we’re at 50 already!! here’s to 500 more.

This episode is slightly different from our usual type of content. It’s very education focused. You guys know I’m always preaching that as business owners we can’t pour from an empty cup and our health is such a key portion of that. So this is a JAM packed episode full of practical strategies for blood sugar relation and intuitive eating. If you struggle with your relationship with food then you’re going to want to take notes. I definitely did.

One of my favorite parts of the discussion centered around emotional eating. We already know that the mind-gut connection is real, and I truly beleive that so much of our relationship with food is emotion based. So, Trista is sharing valuable insights and free resources to help you work through emotional eating patterns, so you can make food choices that align with your goals.

If you’re interested in health, food, or what it’s like to be a registered dietician than this episode is for you. Trista is incredibly informed and I really enjoy her approach to personalized nutrition. This episode is all about the critical role of diet in thriving in everyday life, and therefore your business. So without further ado, please welcome Trista to the podcast!

Connect with Trista: 

Free hormone + gut health toolkit - https://www.thegoodlifedietitian.com/freebie-signupInstagram - https://www.instagram.com/thegoodlifedietitian/

Connect with Maddie

In this episode I’m sitting down with Michelle Choi who is the founder of Bov Active, a golf athleisure brand for women. Michelle is truly visionary. In talking to her I was so impressed with where her mind is at at such an early stage. You can tell that she’s got long term strategy and her vision for Bov is truly beautiful. This conversation was a pleasure.

She and I start chatting about her journey founding Bov. I was shocked to find out that she only quit her full time job A MONTH AGO. She’s gained so much experience since founding during the pandemic. We get deep on how she was able to refine and almost re-define her target audience early on through her experience doing pop-ups for early brand awareness.

Along the way she realized that she’s building way more than just a clothing brand. Her mission is to give women a platform to better themselves. I think she and I really align in this way because she too wants to support other women who are out there hustling for their dream lives. But simultaneously, this was a personal journey for Michelle.

She opens up about her experience balancing her full time job and Bov and why she waited until recently to take it full time. I think a lot of my other female listeners will relate to her struggle of trying to be everything for everyone and accepting that she was almost holding herself back with this mentality.

Later, we get to a fascinating conversation on the future of D2C e-commerce. I think this life path is many female entrepreneur’s dreams and her take on the future of the industry is one that I haven’t heard spoken about so clearly, and it’s one that I agree on.

You guys are in for truly a fascinating conversation with someone who I believe is doing something incredibly interesting with her brand. I’m so excited for Michelle on her journey and I’m thrilled that I got the opportunity to sit down with her and share it with all of you. I’m sure you’re going to geek out as hard as I did.

Also, Michelle is giving you guys and exclusive discount code! So go show her and Bov some love!!

Connect with Michelle:

Website: https://bovactive.com/ (use discount code "MIMIR15" to shop)

Bov's Instagram: https://www.instagram.com/bovactive/

Michelle’s Instagram: https://www.instagram.com/michellechoiii/

Connect with Maddie

I’m sitting down with the fabulous Maddi Soubry, who is a personal stylist. I was so excited to chat with Maddi as a fellow fashion girlie. She’s living everyone’s Devil Wears Prada dream, so I wanted to get the scoop and see if it’s really as glamorous as it seems.

This episode is the perfect blend between business and fashion. Maddi is breaking down today’s trends and what to splurge vs save on. She’s teaching you how to create a wardrobe that is timeless, tailored to your lifestyle, and still chic and fashion forward.

Inevitably we transition to talking business, and one really fascinating part of the conversation is around how AI is seemingly coming for her job. A lot of businesses are either having to compete with AI or are integrating it in some way. So Maddi and I are diving deep in how to differentiate yourself and “compete” with AI.

We round the conversation out with a discussion on how the entrepreneurial journey shows you that you’re more capable of things you never thought you would be. It’s so refreshing to talk to Maddi, because I relate a lot to her. I never considered myself highly practical, or finance based, so I was always nervous about how that would impact me as a founder. I always just assumed that I could hire someone, but in the beginning, money is tight and we have to put on our big girl pants and do the things we don’t want to do. Maddi and I are talking honestly about finances, tips for attracting clients early on, and why you need to lean on your support system to help in areas you know you don’t excel.

Connect with Maddi:

Website: https://www.maddisoubry.com/

Blog: https://www.maddisoubry.com/stylebymads

Instagram: https://www.instagram.com/maddisoubry/

TikTok: https://www.tiktok.com/@maddisoubry

In this episode I’m sitting down with Alena Luciani to talk about her journey founding Training 2XL. Her process was one that started small, and built incrementally over time, not necessarily something she thought she would grow bigger. But when she experienced a sudden loss, that was the clarity she needed to realize that she was building something bigger and it was time to stop waiting.

Every so often I have conversations that leave me feeling giddy and incredibly uplifted, and this conversation with Alena is one of those for me. She and I are diving into the correlation between the athlete and entrepreneur mentality. Everything from discipline vs motivation, realizing that a culmination of small steps is what will get you to your goal, overcoming hardship, microdosing adversity, and developing grit.

We’re also chatting about unique differentiators. In a world becoming increasingly inundated by similar businesses, it can feel hard to stand out among the crowd. Alena is talking through her experience with this. She’s sharing amazing tips and processes to articulate your key differentiators.

This episode is your daily dose of motivation and inspiration. The perfect blend of acknowledging the reality of the journey with remembering why we’re all doing this to ourselves. Because it’s the most amazing thing when you see something that was just an idea in your head become real.

Connect with Alena:

Website: https://www.training2xl.com/

Instagram: https://www.instagram.com/training2xl?igsh=MzRlODBiNWFlZA==

Connect with Maddie

This episode is perfect for anyone who’s balancing their 9-5 and their entrepreneurial venture. I’m sitting down with Daria Astanaeva, a personal branding coach, to talk about her journey going from full time to entrepreneur. We’re chatting about everything from how to make a smart transition to building sustainably, going from semi- off the ground to fully off the ground, making 100% of your old salary.

Daria’s sharing some interesting insights on the challenges and rewards of building a business. We’re discussing the significance of community, the reality of hard work, and the necessity of overcoming self-doubt and imposter syndrome. The conversation also delves into the power of storytelling and authenticity in personal branding.

This is really Daria’s area of expertise. She’s offering practical strategies for aspiring entrepreneurs to grow their businesses and find their unique voice online. I love this conversation because we’re getting insanely granular on the takeaways. Everything from the exact kind of content that she was posting, especially in the early days, to how to determine the kind of content you want to be known for today.

But be prepared because this conversation gets deep. In order to find your voice online, you have to leave your ego at the door. It requires a lot of deep thinking and internal work to present yourself authentically and effectively.

Here are the key takeaways from the episode:

Connect with Daria:

Instagram: @dariaast

Website: dariaast.com

Connect with Maddie