Your brain makes 35,000 decisions a day — and 95% happen without your conscious awareness. In this episode, Dr. Jeff Bogaczyk sits down with Davis Carbo, creator of the Unbiased series and author of Unbiased: 50 Cognitive Biases That Shape How You Think, Decide, and See the World, to break down the hidden mental shortcuts driving your decisions.
Davis brings a rare perspective — seven years in door-to-door sales gave him a ground-level education in how people actually make decisions, later backed by a degree in human learning and development.
You'll learn what cognitive biases actually are, how the Framing Effect shapes everything from grocery labels to political rhetoric, why the Availability Bias kept Americans off beaches after Jaws, how the Halo Effect predicts election winners 70% of the time, and why the Sunk Cost Fallacy keeps people trapped long after they should have walked away.
Find Davis at @DavisCarbo on TikTok and Instagram, grab the book on Amazon, and subscribe to his weekly newsletter at unbiasednewsletter.com.