As PR professionals, our role is to get a win-win, where we share true things with a reporter who reports true things that people need to know. Unfortunately... the media doesn't always play by the rules. Which is to say...  Fake news! It's real. Sorry to break it to you. 

From burying the lede to headlines that are intended to misinform, to arranging facts to fit a narrative... it's not your fault that your sense-making apparatus is broken. We're going to show you some examples of how the magic trick is done.  

Mind Meld PR Founder Jonathon Narvey talks with our agency's Content Specialist Shani Kotecha.  

This podcast is produced by Mind Meld PR 

https://www.mindmeldpr.com/ 

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