Mind Meld PR Breaking News

Elon Musk just bought Twitter. As a PR agency that uses social media to help tell stories, we've got some opinions. Mind Meld PR Breaking News host Jonathon Narvey talks Twitter, social media and free speech with PR Associates Kendall Saretsky and Kelsey Barnes.  

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Public relations is a force multiplier for your marketing. So... how's that marketing going? We go into how to use marketing automation to streamline your process of bringing in new customers and up-selling your existing ones.  

Mind Meld PR Founder Jonathon Narvey talks with Mr. Marketology Jeff Beale  

https://twitter.com/mrmarketology 

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Thanks to algorithms in your social media feed and Google's personalized results, your media is selected for you. It was not always thus. 

At one time, it was customary to seek out a more varied media diet - and it wasn't so hard to go outside your media bubble.  

Mind Meld PR Founder Jonathon Narvey talks to the host of Digital Marketing Masters Matt Rouse about why we're stuck in these media bubbles and how to get out of them.  

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The Penthouse Night Club is a strip club and cultural mecca in the heart of urban Vancouver. For years, its curious, quirky and funny marquee billboard messages have drawn in crowds, along with plenty of media attention.  

Do you struggle to come up with the right words for headlines, subject lines, sub-headers and social media messaging, in 140 characters or less? Take a lesson from an expert who has to strip down his message to the essentials in a 40-character physical billboard.   

Mind Meld PR Founder Jonathon Narvey talks with Penthouse Night Club marketer Benjamin Jackson.  

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CBC News mentioned in the interview: Infamous Vancouver strip club's mouthy marquee the talk of the town 

https://www.cbc.ca/news/canada/british-columbia/vancouver-penthouse-nightclub-marquee-1.5875857 

The Marquee Boys on Instagram 

https://www.instagram.com/themarqueeboys/ 

Penthouse Night Club on Instagram 

https://www.instagram.com/explore/locations/547030002471163/the-penthouse-nightclub/

Trust in media has hit a new low in the USA and pretty much everywhere else, according to a new Trust Barometer 2021 poll from Edelman. Not exactly welcome news to our PR firm, or to the journalists we engage with every day. Less trust is a bad thing, all around.   

That said, facts are facts -- and in this case, perception in poll results may be reflecting reality all too well. Is the media business broken? How have social media, ideology and activism helped lead to a news culture that fosters agendas and narratives over a shared reality?  Mind Meld PR Founder Jonathon Narvey talks with Capital Daily Managing Editor Jimmy Thompson about why this is happening and how we get out of it.  

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Learn more about Jimmy Thompson 

https://jameswsthomson.com/ 

See the Edelman Trust Barometer 2021 report 

https://www.edelman.com/sites/g/files/aatuss191/files/2021-01/2021-edelman-trust-barometer.pdf

Read "Media trust hits new low" by Axios reporter Felix Salmon 

https://www.axios.com/media-trust-crisis-2bf0ec1c-00c0-4901-9069-e26b21c283a9.html

WhatsApp unveiled its new terms of service and all hell broke loose. Millions of app users switched to alternatives like Signal and Target. There are lessons in WhatsApp's crisis PR response that are worth noting for other companies facing public outrage fanned by big media outlets. 

Mind Meld PR Founder Jonathon Narvey and fellow PR pro Shani Kotecha delve into what tech companies can do in this kind of situation.  

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"You're not coders. You don't build tech. So... how are you able to pitch stories about our company and our product?" I'm paraphrasing, but that's a pretty common question from our tech PR clients.   

Lucky for us, you don't actually have to know how complex tech works on the inside to be able to explain what it does, who it's for and why it matters. But first, you have to ask the right questions.   It's a good thing that Mind Meld PR pro's used to be reporters, because those interviewing skills come in really handy.  

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Even World Series winners still strike out from time to time. What's a PR agency to do when a campaign goes south? First, be honest. Don't try to dodge the fact that the best-laid plan did not work out. Next, look at the clues for how to improve targeting, pitching or other variables in future.  

At the year end, the Mind Meld PR team looked back on some real-life instances where the campaigns we threw at the wall just did not stick... and what we learned in the process as we attempted to turn things around.  

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Some of the most powerful and most innovative companies around have seen something akin to open revolts by their 'progressive' workforces. Facebook deals with employees who want to censor political speech. Spotify staffers who want to control the content of Joe Rogan after he just signed a $100 million deal. In Vancouver, Hootsuite just cancelled a big contract with ICE after workers made their views known. Are these 'own goals' on the business side? And what's the PR strategy for dealing with this kind of situation?   Mind Meld PR Founder Jonathon Narvey talks with Breakthrough Communications Founder Paul Sullivan. Paul's 30 years of media experience gives him keen insights into how effectively position clients to stand out in the marketplace and manage delicate issues with diplomacy and tact.  

News we reference on this episode  

Staff revolt causes Hootsuite to cancel deal with ICE 

https://vancouversun.com/news/staff-revolt-causes-hootsuite-to-cancel-deal-with-ice 

For years, Mark Zuckerberg has faced criticism that Facebook is bad for democracy. 

https://www.theverge.com/21444203/facebook-leaked-audio-zuckerberg-trump-pandemic-blm 

Spotify’s dilemma: Censor Joe Rogan or call his podcast free speech? 

https://nationalpost.com/entertainment/spotifys-dilemma-censor-joe-rogan-or-call-his-podcast-free-speech 

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As PR professionals, our role is to get a win-win, where we share true things with a reporter who reports true things that people need to know. Unfortunately... the media doesn't always play by the rules. Which is to say...  Fake news! It's real. Sorry to break it to you. 

From burying the lede to headlines that are intended to misinform, to arranging facts to fit a narrative... it's not your fault that your sense-making apparatus is broken. We're going to show you some examples of how the magic trick is done.  

Mind Meld PR Founder Jonathon Narvey talks with our agency's Content Specialist Shani Kotecha.  

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