WhatsApp unveiled its new terms of service and all hell broke loose. Millions of app users switched to alternatives like Signal and Target. There are lessons in WhatsApp's crisis PR response that are worth noting for other companies facing public outrage fanned by big media outlets. 

Mind Meld PR Founder Jonathon Narvey and fellow PR pro Shani Kotecha delve into what tech companies can do in this kind of situation.  

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