If there's one thing we love more than big brand marketing... it's gin. In this week's Mind of AGP podcast, we take a sip of American Aviation. Owner, spokesperson, and Deadpool himself Ryan Reynolds builds a fantastic campaign around sarcasm and with - and injects fresh flavor into an "old timey" drink. Listen in, and see how you can create spot-on videos for your own brand.

In this week’s Mind of AGP podcast, we’re taking a look back at the first viral video. It was a hoax — as is the notion you can intentionally create a viral video. Take a listen.

The world of financial planning for the longest time was about securing your retirement and your golden years. Northwestern Mutual turned that message upside down and for the first time ever went after a younger generation of customers who wanted to live a better life today. The success of that campaign speak for themselves in an inspiring and empowering campaign that has been around for four years and counting find out why on this weeks Mind of AGP podcast.

In 1941 the first-ever TV commercial aired from the Bulova Watch Company and it's ten seconds of glory remind us of how ads are today in the "pre-roll era". On the Mind of AGP podcast this week, we take a look at how brevity and clarity is the new game in town when it comes to cutting through the clutter of advertising.

The idea of lifestyle advertising was invented in the 1950s by one of the most iconic brands of our lifetime. Not only did it work for Marlboro, but it also changed advertising forever.

It is not often you can say something is perfect but the new commercial for Nike would fit that category. This week we dive into what makes the latest brand commercial for Nike perhaps the best example of a brand video to date.

This week on Mind of AGP, we’re talking about a David who took on Goliath - with help from an insanely effective ad. Is the Dollar Shave Club spot good? No. It’s f-ing great. Tune in to see how 90 seconds transformed a company, an industry, and even marketing itself.

In this week’s Mind of AGP podcast, we’re talking about an advertising campaign of epic proportions, a tagline that you know better than your own phone number, and creative genius that crosses right over into absurdity. “15%” propelled this insurance company to #2 in the world. Hear the story now!

Just Do It. This is the single most iconic tagline in the history of marketing. Nike captures the inspiration and aspiration of its brand perfectly in three short words - but how did it originate? You’ll be shocked. Tune in for the dark story behind the slogan to end all slogans.

The 1984 Super Bowl changed the world. Not because of who played but because of one now-iconic commercial. Apple introduced the Macintosh — and completely transformed the face of advertising. Hear the whole story behind the 60-second spot that shook up business as usual.