Mind the Gap

How fluent do marketers need to be in data? In this episode, Shashi Bellamkonda, VP of Marketing at Involve.ai, opens up about his thoughts on AI's place in marketing and the potential that machine-driven solutions have as well as the overlap between marketing and analytics and the potential for marketing to be an embedded function within the organization, with more marketers working for teams outside of marketing

This episode covers a LOT of ground, and is perfect for anyone wanting to scale marketing at their organization without creating a large, standalone marketing silo.

When you're the first product marketer at a growing company... how do you choose what needs to get done? In this episode, Nick Ziech-Lopez sits down with Anand Patel, Director of Product Marketing at Appcues, to dive deep on prioritizing product marketing tasks and growing a team. They cover: How product marketing can feel less 'political' than product management, the difficulties and opportunity of being the first PMM in a growing organization, and the importance of contributing to the team, even as a 'strategic' product marketer.

This episode is perfect for singular product marketers in growing organizations that feel there is simply too much to get done.

How do you know if your CEO “gets” marketing? In this episode, Nick Ziech-Lopez sits down with Matt Stammers, CMO at Zeno Technologies, to discuss how to be successful at driving marketing as a single-person team. They dive into specifics on what to do yourself, what to have others do, and knowing what to do with what doesn’t get done. 

This episode is for anyone who is considering joining a company as a first marketing hire, but doesn't know if it will be right for them.

Anyone can lay out a sales enablement strategy that looks great, but how do you continually execute to show progress and momentum? In this episode, Nick sits down with Felix Krueger, CEO of Fast Forward and creator of the podcast Sales Enablement, to discuss sales enablement consulting the key differences between sales and sales enablement, and where the industry is going over the next few years.

This episode is for sales and sales enablement practitioners alike - a lot of great detail about execution, as well as Felix's bold prediction on whether or not sales enablement will be a college major in years to come.

What does it take to design the perfect buyer experience, leaving your customers in love with your organization? In this episode, Nick sits down with Moni Oloyede, Director of Marketing Infrastructure at Fidelis Cybersecurity, to dive into understanding the point of view of companies’ ideal target audiences. Also discussed: how effective communication is about empathy.. and what is marketing infrastructure anyways?

This episode is perfect for anyone looking to perfect their companies’ relationship with consumers, and learn more about how to leave a lasting impression on people, not just gaining their attention.

Everybody wants a differentiated product, but can differentiation come from the marketing message, and not the product itself? Nick sits down with Rory Woodbridge, Senior PMM at Pleo and author of The Product Marketer, as they discuss the benefits of messaging-led differentiation and why many founders build too much in the spirit of being ‘different’. Also discussed: The key for PMM’s to work more effectively with product managers and how product marketing needs to “find itself” over the next year.

This episode is perfect for anyone seeking more product differentiation, or any PMM’s struggling to work effectively with their product management teams.

How do you effectively create a culture of collaboration between product marketing and sales? Nick sits down with Phill Brougham, Senior Product Marketing Manager at Unbabel, as they discuss why customer empathy and understanding are your secret weapons when helping the sales team, effective product marketing OKR’s and the framework for measuring product marketing’s contributions at any company, and why product marketing may not always need to own sales enablement.

With a deep dive on product marketing OKR’s, this episode is perfect for anyone wondering how to effectively measure product marketing’s contributions to the team, or anyone figuring out how PMM’s should be fueling your sales team.

How do you bridge the gap between sales and marketing in a product-led growth organization? 

In this episode, Nick sits down with Alessandra Colaci, VP of marketing at Mailshake and host of the “Marketing is Hard” podcast to discuss why sales and marketing alignment is crucial for companies operating in a product-led sales model, The importance of sales and marketing members developing their personal brand through social channels, and Alessandra’s journey in creating the “Marketing is Hard” podcast. This episode is perfect for anyone growing sales and marketing in product-led companies - and be sure to check out the Marketing is Hard podcast, coming out soon!

How do you create a sales and marketing culture of Demand gen? In this episode, Jason Myers, CRO at Austin Lawrence Group, discusses how to build genuine demand for your product through content marketing and lays out a scalable content-based sales and marketing growth strategy - all without ignoring the crucial need to continuously feed the sales team with likely buyers for your product. 

This episode is perfect for any early-stage sales and marketing leaders who have bought into the demand gen hype but are unsure how to balance modern demand gen practices with classic lead gen strategies.

We all know that product marketers wear a lot of hats and are expected to be the ‘expert’ on just about everything… So what do they do when they’re just starting out at a company? In this episode, Nick sits down with Jason Oakley, Senior Director of Product Marketing at Klue, to discuss why so many PMM’s can feel an “imposter syndrome” when they aren’t the expert at something, and how to put more definition behind the value a person brings to a company as a PMM.

If you’re a product marketer that’s just starting out in a new role OR you’re feeling anxious in how you fit into the team, this episode is for you.