Mind Your Business for Authors

Today's guest is author Leo Petraccii. Leo got his start on Reddit and built up a fan base that he was able to convert to paying customers. Leo lays out a sound strategy to go from unpublished to five figures with low costs and building solid fans along the way.

A book index demonstrates professionalism and is an expected feature in a non-fiction book. Author Michelle Campbell-Scott shares how indies can produce an index for their works.

Laura Morelli is a hybrid author who uses her PhD in Art History to influence her fiction. Her books are set in Renaissance Italy and typically revolve around iconic art.

In this episode we talk about the new book and how she used direct sales and bonus material to create deeper connections with her audience.

Cecelia Mecca discusses how the new Facebook changes are aligning to make messenger bots more powerful and create a marketplace where authors can sell within facebook.

Ricardo Fayet joins me to discuss how the Reedsy marketplace and tools can help you sell more books.

Considering applying for the economic injury disaster loan or the Payroll Protection Program? In this video I’ll explain how and why you should apply for the Payroll Protection Program. While this is part of the CARES ACT and SBA this particular forgivable loan is done through your local SBA approved bank. I’ll explain how the loan converts to grant money for small business, sole proprietors, and gig workers and is different from the eidl. This part of the coronavirus stimulus is being driven by the treasury department and is even more important than the stimulus check.

Since the coronavirus outbreak our economy has lost nearly 50% of GDP and this has stressed every business to some extent. Even if you feel that the pandemic has had less of an impact on your sole proprietorship or company than others you know it doesn't hurt to know what programs are available to help you with short term cash flow.

Here is the application link for the PPP program https://home.treasury.gov/system/files/136/Paycheck-Protection-Program-Application-3-30-2020-v3.pdf

Authors, you may have heard about this disaster loan from the SBA and wondering if you qualify. You do and in the episode we discuss the PPP and EIDL basics and how you can apply for a forgivable loan to help you through these trying times.

This is the fourth part of the series discussing how to look at these uncertain times as an adventure with you as the unlikely hero.

Are you a self publisher concerned about what will happen to your business in an economic downturn? This is part two in a series focused on giving you actionable steps to make sure your business gets through any economic downturn.
The facts are the facts, most business owners and self employed people are unprepared for a business upset. Rather than fret watch this video and start taking action to bullet proof your business.

Are you a self employed author wondering what you need to do to navigate your business through the uncharted waters of COVID-19?

What will determine if your business survives any economic downturn is how you plan and act. This is the first in a series of tips to help authors to prioritize action in their business to hold onto their profits and sanity.