Sasquatch and soccer...goes together like...well, nothing that immediately comes to mind, but those two elements have put the High Country on the sport's prestigious map.

This week, we introduce you to Michael Hitchcock, owner of Appalachian FC and hear about what started the idea of an NPSL franchise in Boone. We'll hear about how the launch of the franchise has been received throughout the worldwide soccer community. You'll learn about roster composition, local sponsorship support, and how Boone has become a focal point across the sport, thanks to brand identity centered around a unique hook.

Appalachian FC hosts its first NPSL regular-season match Saturday, May 15th, at 7pm, as they battle Georgia Revolution FC at Ted Mackorell Soccer Stadium.

Mind Your Business is produced each week thanks to a partnership between High Country Radio and Appalachian Commercial Real Estate.

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