The sophomore campaign of Appalachian FC is just around the corner. The 2021 Boone Area Chamber of Commerce Startup Business of the Year is eager to build off a global brand release that was complemented by a NPSL playoff appearance in their first season on the pitch.

Michael Hitchcock, principal owner of Appalachian FC returns to Mind Your Business to discuss year two for a growing startup business. Hear how has the club worked to improve its market share, fan engagement, and brand penetration, while leaning in to traditions and nuances some minor league sports franchises can only see in their dreams.

Mind Your Business is produced weekly by the Boone Area Chamber of Commerce thanks to a partnership between Appalachian Commercial Real Estate and High Country Radio.

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