I've published over 15,000 posts across photos, videos, and podcasts — for myself and for our agency clients. Most got ignored. Some went viral. All of them taught me something.

In this video I'm breaking down the 21 lessons I'd give any business owner trying to actually grow on social media — not to impress other marketers, but to reach customers.

We cover why going viral is overrated, how to build hooks that hold, the audience contract nobody talks about, why trending content is a trap for brands, where influencer budgets go to die, and how to use AI without shipping slop.

If you run a business and social media feels like guesswork, start here.

Chapters00:00 Intro00:42 The Biggest Mistake New Creators Make01:35 Why Consistency Always Wins02:05 The Truth About Going Viral02:50 The Secret to Improving Every Video03:31 Why Ideas Beat Fancy Cameras04:15 The Hook Formula That Stops the Scroll05:36 The Curiosity Trick That Keeps People Watching06:38 Buy This Before a Better Camera06:58 The Audience Rule Most Creators Ignore07:33 Build a Channel People Return To08:53 Why Trends Are Hurting Your Growth09:56 Make Videos Your Customers Actually Want10:44 Never Run Out of Content Ideas Again11:13 The Metrics That Really Matter in 202612:31 AI, Influencers & My Biggest Lessons15:02 Final Advice for Growing on Social Media

Today's EP goes into why you need to stop marketing to your own feed and instead think of the consumer.

Hire my agency: https://cavesocial.com

Subscribe to my newsletter: https://mindyourmarketing.beehiiv.com/

Hire my agency: https://cavesocial.comSubscribe to my newsletter: https://mindyourmarketing.beehiiv.com/

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See how you can use LinkedIn in 2025 and beyond to grow your business' bottom line.

Get the social system here: https://jordan.bz/social-system

Welcome to Mind Your Marketing, the channel that gives you marketing tips once a week. Commodity Content Trap Video: https://www.youtube.com/watch?v=BFmfPv3qdEIHire my agency: https://cavesocial.comSign up for Metric Cool (Affiliate link): https://f.mtr.cool/APRTCL

How to come up with content ideas for social media.Hire my agency: https://www.cavesocial.comGet the Social System: https://cavesocial.notion.site/Social-System-1-0-b048dfa7b89644c4a145c8ab8fc0c305?pvs=74Chapters ------------00:00 Intro00:22 Set the context00:58 Spark curiosity01:45 Packaging 02:35 Content quality03:00 Different POVs04:24 How to get shares

Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Get the Social System 1.0 for free: https://jordan.bz/social-systemHire our agency here: https://www.cavesocial.comChapters----00:00 Intro00:36 Why creative block happens01:52 Creativity doesn't clock in/out for work02:50 The power of deadlines03:34 Building a content system 04:42 Getting over the fear of judgement