Mind Your Marketing

We bring Chi Thukral on the show today to talk about how brands can execute social media campaigns. Chi, works on the social media team at Hubspot and runs her own agency. In this episode we get into how she thinks about brands and trending content, memes, and brands growing on social. Check Chi's website here: https://www.itschithukral.com/Chi's LinkedIn: https://www.linkedin.com/in/chithukral/Chi's X: https://twitter.com/ChiThukralChi's Instagram: https://www.instagram.com/chithuk...

In this episode we sit with Dennis Behrman, VP of Marketing at One Model, to talk about his 25-year career in marketing and the lessons he's learned along the way. We specifically get into how he approaches, runs, and validates marketing experiments.Check One Model here: https://www.onemodel.co/Dennis' LinkedIn: https://www.linkedin.com/in/dennisbehrman/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social me...

Filip Luneski, VP of Marketing at Lucid Green, joins the show to talk about the hurdles that the cannabis industry is going over. Filip brings experience from alcohol companies on a global scale, and takes that experience forward into his role with Lucid Green.Check Lucid Green here: https://www.lucidgreen.io/Filip's LinkedIn: https://www.linkedin.com/in/filip-luneski-33419b7/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet week...

We have 20-year friends, Lauren Berger and Marla Felton, who join us to talk about how they integrate their friendship and working lives together. Hear their story, and how they are building a cookie company centered around community and wellness. Get REAL Cookies here: https://realcookiesco.com/REAL Cookies Instagram: https://www.instagram.com/realcookiesco/Marla's LinkedIn: https://www.linkedin.com/in/marla-felton/Lauren's LinkedIn: https://www.linkedin.com/in/lauren-berger-37494a71/Jordan'...

David Vogelpohl, CMO of Fastspring, joins the show to talk about his first year in the CMO position. He breaks down his lessons along the way of his journey, and what you can take to help you grow in your marketing career. Check Fastspring here: https://fastspring.com/David's LinkedIn: https://www.linkedin.com/in/davidvogelpohl/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Ne...

Charlynda Scales joins the show to talk about her life and journey as an entrepreneur. From starting a company to honor our Grandfather, to going through a divorce and pivoting her entire business in a short span of time, Charlynda has been through the ringer. But as she says, “Rock bottom has a trampoline.” She lets us in on her experiences, and how she’s bounced back in life.Get Mutt’s Sauce here: https://www.muttssauce.com/Charlynda's LinkedIn: https://www.linkedin.com/in/charlyndascales/J...

Social media coach and creator, Erica Schneider, joins the show to talk about creating an authentic presence on social media. Erica pushes back against douche-bag social media advice and gives alternatives for people on how they can leverage social media for their businesses. Erica's Twitter: https://twitter.com/ericasmynameErica's website: https://poweryourplatform.carrd.co/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekl...

We have Mike Gottfried joining us on the show to talk about his business, PCKL, a racket company serving the pickleball community. We talk about his brand’s organic growth, how/why pickleball is exploding and what his company is prioritizing moving into 2024.Check PCKL here: https://pckl.com/PCKL ball community: https://www.facebook.com/groups/pcklcommunityPCKL Instagram: https://www.instagram.com/pcklball/PCKL Tiktok: https://www.tiktok.com/@pcklballJordan's LinkedIn: https://www.linkedin.co...

Aaron Bours joins the show from Tel Aviv to talk about positioning yourself as a must-have versus a nice-to-have. Aaron is the VP of Marketing at Hyro, helping the company grow through several rounds of funding. Hear Aaron’s story, and how he approaches brand positioning.Check Hyro here: https://www.hyro.ai/Aaron's LinkedIn: https://www.linkedin.com/in/aaronbours/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable...

Have you wondered what’s legal and not in social media marketing? We have advertising attorney Robert Freund join the show to discuss some legalities around social media advertising. We get into Memes, usage rights, and agreements with creators/brands. Check Robert's Website here: https://robertfreundlaw.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenRobert's LinkedIn: https://www.linkedin.com/in/robertfreund/Robert's Tw...