Mind Your Own Marketing Business

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Brian Massey, the founder of Conversion Sciences, to explore the fascinating world of conversion rate optimization (CRO). Brian shares his unique journey from computer programming to corporate sales and ultimately becoming a leader in data-driven marketing. With a blend of science and creativity, he explains why so many businesses struggle to create high-performing websites and how biases often cloud decision-making.

Brian and Joe dive into the importance of experimentation, data-driven decision-making, and the tools that help businesses optimize their digital experiences. From A/B testing strategies to AI-driven messaging improvements, they discuss how marketers can refine their websites for better conversions without making costly mistakes. Whether you're considering a site redesign or looking for ways to increase revenue from existing traffic, this episode is packed with actionable insights to help you make smarter marketing decisions. Tune in now!

Join Joe Barsness on the Mind Your Own Marketing Business podcast as he sits down with Jen Radke, CEO of the National Institute for Social Media (NISM). Discover the secrets to succeeding in the ever-evolving world of social media marketing, from navigating the complexities of platform algorithms to understanding the strategic planning and skills needed to achieve real business results. Jen shares her insights on the importance of social media certification, how NISM helps marketers elevate their expertise, and the surprising reasons professionals seek validation in this dynamic field.

This episode dives deep into the challenges and misconceptions surrounding social media marketing, exploring the need for continuous learning and adaptation in the face of constant change. Tune in as Jen and Joe discuss the impact of emerging platforms, the legal do's and don'ts of content creation, and the essential role of data analysis in measuring social media success. Whether you're a seasoned marketer or just starting out, this episode offers valuable

In this episode of "Mind your Own Marketing Business," host Joe Barsness chats with Patty Rioux, founder of Odea and TRYBL. Patty shares her unexpected journey into marketing, revealing how a chance conversation with her husband led her to launch her own agency. The conversation then delves into the exciting and challenging world of AI, specifically how Patty and her team at TRYBL are helping businesses leverage AI to streamline operations and gain a competitive edge. Discover how Patty navigates the evolving AI landscape, from initial skepticism to embracing its potential, and learn about the successes and setbacks encountered along the way.

In this episode, Joe and Tom discuss the world of client agency relationships. Tom, the president and CEO of JLB + Partners, shares his insights on the challenges faced by both clients and agencies, and how search partners help bridge the gap between the two. They delve into the client selection process, the importance of tailoring pitches to specific needs, and the overall value of a consultant in navigating the complexities of forming successful partnerships.

Whether you're a marketer looking for the perfect agency partner or an agency seeking to strengthen your client relationships, this episode is packed with valuable takeaways.

In this episode, host Joe Barsness sits down with Scott Markman, President of MonogramGroup, a brand agency with a unique history and deep expertise in the private equity sector. Join Joe and Scott as they navigate a conversation that spans from Scott's early fascination with logos to the evolution of MonogramGroup over 35 years, including a fascinating nine-year journey working with companies in China.

Get ready for a candid discussion about the true meaning of "brand"—it's not just a logo!—and how it differs from a website. Scott shares invaluable insights into the intricacies of branding for both private equity firms and their portfolio companies, revealing the unique challenges and opportunities within this specialized market. Plus, hear about Scott’s other endeavor, the “Beer Stories for Private Equity” podcast, and how he brings a fun, conversational approach to serious business topics. So grab your favorite beverage and tune in for a lively and informative conversation.

In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with John Geletka, founder of Geletka+, a thriving 26-person independent agency based in Chicago. John shares his unconventional journey into the agency world, starting with his background in IT and design at Navistar, through pivotal roles at major agencies like DDB and Deutsch LA, and finally, his leap into entrepreneurship with Geletka+. With transparency, collaboration, and innovation as cornerstones, John explains how Galetka+ delivers creative solutions for complex industries like AI, Web3, and software, all while staying grounded in the vibrant arts community.

Together, Joe and John explore the evolution of the agency model, dispelling common myths and shedding light on the industry’s unique challenges and opportunities. They also discuss the recent news of a mega-merger between two major holding companies and its implications for clients and smaller independent agencies. Whether you're curious about agency life, the importance of execution in creative ideas, or how to maintain the integrity of a vision through complex stakeholder dynamics, this conversation is packed with insights for marketing professionals and creatives alike

In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Emily Youngblood from Mercury Creative Group. They delve into the powerful synergy between brand strategy and digital infrastructure, exploring how these two elements can propel organizations forward. Emily shares insights into Mercury Creative's approach to brand design and marketing, emphasizing the importance of a strong brand foundation.

The conversation highlights the common pitfalls businesses face when attempting to handle their brand and digital needs internally or with inexperienced partners. Emily and Joe discuss the benefits of strategic partnerships, such as the collaboration between Mercury Creative and fjorge, which can lead to more successful outcomes. They also explore the importance of budgeting and time investment in brand and digital initiatives, as well as the significance of understanding the target audience and tailoring strategies

In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Jason Nyhus, the North American GM at Shopware, a rapidly growing ecommerce platform.

With a background in marketing and sales, Jason shares his journey from small-town Iowa to his current role at Shopware, a German-based company that has already captured a significant market share in Europe and is now expanding into the U.S. Together, they dive into the world of e-commerce, discussing how Shopware is uniquely positioned to support businesses with complex needs, from pricing models to B2B challenges, and why it stands out from other e-commerce platforms like Shopify. Jason also touches on the emerging trends in B2B commerce, the consumerization of B2B sales, and how Shopware is helping merchants unlock new revenue potential with features such as their digital sales rooms.

In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Dan Bauer, a seasoned marketing expert and entrepreneur. Dan's journey through the marketing arena has been nothing short of inspiring, from his boyhood fascination with the advertising industry to his Harvard MBA education to his leadership roles at major corporations like Citibank and Mastercard. Dan shares insights into his entrepreneurial ventures, including The MBA Exchange and his current consulting firm, Bauer & Associates, Inc.

Beyond his professional accomplishments, Dan is passionate about mentoring and giving back to the next generation of marketers. He discusses his involvement in the NSLC Business & Entrepreneurship summer program sponsored by Inc. Magazine, where he inspires hundreds of high school students to develop their entrepreneurial skills and prepare themselves for future success.

n today's episode, we have the pleasure of hosting Ryan Mitchell, founder of In The Flow. Ryan, a seasoned digital agency veteran, shares his insights on navigating the ever-evolving landscape of digital marketing.

With the industry becoming increasingly saturated, Ryan emphasizes the importance of differentiating oneself through strategic thinking and outcomes-focused approaches. He discusses how his own journey led him to this realization and how he's helping other agencies shift their mindset from tactical execution to strategic partnership. Tune in to learn how you can stand out in a crowded market and drive sustainable growth for your marketing business.