Mind Your Own Marketing Business

CEO/Founder of VOLTAGE, Eric Fowles joins Tim on this week’s episode of MYOMB. VOLTAGE is a digital creative agency that focuses on fashion brands but even non-fashion brands like Chipotle. They talk about his journey of starting VOLTAGE - the business that came before, having a partner, the market crash, starting solo, etc. They also touch on many other things like making profit while still doing good, moving your brand forward, using the Ikea effect to strengthen your teams and more!

Principal of Monday Loves You, Kevin LaManna, joins Tim on this week's episode of MYOMB! They touch on many things, from Kevin's history to digital fundraising today. They also touch on a couple real world stories including rebranding and web accessibility.

On this week’s episode of MYOMB Tim is joined by Michael Ferranti, Founder & CEO of BuyerGenomics. BuyerGenomics is an autonomous database marketing technology tailored to acquire & nurture the most valuable customers. They discuss Michael’s company & history and then go into the weeds on some of the nuances of acquiring and extracting value from customer data. Lastly they touch on two real world stories regarding the power of great customers and the value of relevance over personalization in sales.

On this week’s episode of MYOMB Tim is joined by Co-Founder & Owner of Smarthouse - a full-service digital media and audience engagement. They discuss the evolution of Brad’s career, some facets of leadership, and delivering value for clients. They close with some real world stories regarding building your social audience and maximizing Facebook ads.

On this week’s episode of Mind Your Own Marketing Business, Tim is joined by CEO of Lamark Media - Bryan Shetsky. They on touch on many topics regarding full-service digital agencies - from white labeling to culture to noticing trends. They also talk about some real world stories like becoming a $1M+ agency, and blockchain.

On today’s episode of Mind Your Own Marketing Business, Tim is joined by Managing Director of Local Boy Creative, Hugo Perez. They dive into the facets of owning a story telling agency and how to maximize that skill, Hugo touches on his wide breadth of experience, among other interesting topics. They close with some real world stories regarding project value & maximizing teams.

On this week’s episode of MYOMB Tim is joined by founder of Authentic Brand, Jennifer Zick. Authentic brand is a marketing consultancy that works with a variety of clients and is also equipped to deal with EOS. Jennifer has personally had broad experience across multiple industries which has given her a unique understanding of the troubles growing businesses face. They discuss various elements of the consultancy such as utilizing fractional CMOs, determining effective metrics for marketing, execution, and being proactive rather than reactive when it comes to marketing. They also delve into some real world examples such as determining what your “why” and identifying your marketing strength.

On this week’s episode of MYOMB Tim is joined by co-founder of Volpine Interactive, Derric Haynie. Before starting a business Derric had an interesting history as a high stakes poker player. He touches on how some of these skill sets transferred into marketing. On top of this they touch on some of the nuances of SM marketing - such as paid vs organic, long term vs short term ROI, and also important metrics to look at. They also delve into the starting a business with your significant other and maximizing FB ads among other things. Some of the real world stories they touch on include website retargeting and which industries work best for SM.

On this week’s episode of Mind Your Own Marketing Business, Tim speaks to Tim Brandt of Murray Road Agency, an agency focused on the outdoor industry/space. They discuss the effort of starting a new business - the benefits of corporate experience, the unique struggles of the first few years, among other things! They delve into the value of various digital advertising and content. Lastly they look at some real world situations involving micro-influencers and advertising.

On this week’s episode of fjorgecast, Tim meets with Rodger Roeser of The Eisen Agency. Rodger’s agency is centered in Ohio, specializing in selling marketing & sales services to professional services businesses. Tim and Rodger discuss various facets of the marketing industry, from the constant disruption within the industry to white labeling to project management! They also touch on some real world situations, such as choosing between in-house or outsourced marketing, and the interesting migration of important CMOs to emerging ad-tech companies.