From Nursing to Aesthetics: Mindi Mattheus on the Journey to Becoming an Injector

In this episode of the Aesthetic AF Podcast, we visit Clean Skin Aesthetics with expert injector Mindi Mattheus. Mindi dives into her unconventional path from nursing to aesthetics, detailing how she navigated through various roles, from dermatology to plastic surgery, eventually mastering injectable treatments. She discusses the industry nuances, the importance of continual learning, and the challenges faced by aesthetic professionals. Mindi also shares insights on growing her business, marketing strategies, and balancing her role as a business owner and a mother. This episode is packed with actionable advice for those in the aesthetics industry or anyone considering a similar career path.

00:00 Introduction to the Aesthetic AF Podcast

00:16 Mindi's Journey into Aesthetics

01:04 Early Career and Learning Opportunities

04:40 Transition to Texas and New Beginnings

06:20 Building a Business from Scratch

11:37 Marketing and Client Acquisition

15:09 Balancing Motherhood and Business

19:09 Current Challenges and Future Plans

20:16 Assessing Capacity and Administrative Load

21:59 Outsourcing and Hiring Strategies

23:40 Monetary Value of Time and Profitability

27:03 Overcoming Fear and Embracing Growth

30:18 Social Media and Digital Presence

36:50 SEO and Marketing Optimization

39:24 Conclusion and Final Thought

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

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About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

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Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

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