Mindless Escapism

Apple takes laptops to a new level of manufacturing excellence with unibody MacBooks. Tim Cook takes on a higher public profile as Steve Jobs’ health declines.

Ever wonder what might happen if Apple Acquired Nintendo? The best computer company together with the best games company. Let's explore the possibilities.

The first Android phone arrives, setting the scene for a battle with the iPhone that will last decades. It's like Mac vs PC all over again.

As Apple thrives, Steve Jobs' health deteriorates. The iPhone 3G and App Store debut.

Steve Jobs opens the iPhone to allow an App Store. Meanwhile, Apple assembles the expertise required to design its own chips, including hiring Johny Srouji. Time shows both moves to be mighty significant.

Apple achieves rare air with the release of the MacBook Air. The most influential laptop ever? Most laptops are still cribbing from it today.

The iPod Touch debuts. Steve Jobs gives up and decides to allow third party apps on the iPhone. Plus: Apple versus The Beatles.

At last, the secret identity of Fake Steve Jobs is revealed. The aluminium iMac is released, with a design so classic it basically persists to the present day. Plus: Steve Jobs changes his shoes.

After a race to finish it, the first iPhone goes on sale on June 29th, 2007.

This is it. The big one. Steve Jobs introduces the iPhone to the world. 

No one suspects the impact the iPhone will have. Not even Apple.