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Randi Caplan, Farient Advisors' leader of marketing and business development and a long-time client of Stern PR, joins the show to discuss her role at Farient, the evolution of professional services marketing landscape over her 20 years in the field, what forging a successful partnership with a PR agency looks like, and more.
Randi has been a member of Farient's leadership team since 2010 where she works closely with Farient’s senior leadership to build visibility and attract new clients through high-touch integrated marketing programs, lead generation, and innovative research initiatives. Her background has also brought her to legacy companies, where she served in similar roles at Deloitte and Ernst & Young Consulting.
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In the first episode of the relaunched version of Minds Worth Meeting, Zoe Chance, author of Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen, sits down with host Whitney Jennings to delve deep into the the world of persuasion and influence and how to make it a part of your everyday life.
In addition to her work as an author, Zoe is a professor at the Yale School of Management where she teaches a popular MBA elective called “Mastering Influence and Persuasion” which is one of the school’s most sought-after courses. Her research findings have been published in top academic journals like Proceedings of the National Academy of Science and in such influential business media as Harvard Business Review, New York Times, Wall Street Journal, The Economist and Psychology Today.
You can learn more about Zoe and inquire for her speaking and advisory services by visiting www.sternstrategy.com/speakers/zoe-chance.
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Learn more about Minds Worth Meeting, a podcast from Stern Strategy Group!
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Music by AudioCoffee:
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From the publisher's feed
Minds Worth Meeting is a timely discussion forum hosted by the Marketing team at Stern Strategy Group.
Bringing together the world’s top thought leaders — from business…
Stern Strategy Group is your trusted ally for connecting with the top business advisors, practitioners and educators in the world. We strive to be a driving force for elevating expertise and positive change, helping transform the future.
Subscribe to Minds Worth Meeting on Apple, Spotify, iHeart, YouTube or wherever you get your favorite podcasts to gain valuable insight into the top-of-mind issues that are impacting business, academia, and society in each episode.
Find the full descriptions, audio and video of every episode of Minds Worth Meeting at MindsWorthMeeting.com