In this Be The Solution episode, Maria sits down with Jo Ferraro, a powerhouse real estate leader who has served South Central Wisconsin since 1999 and ranks in the top 1% nationally for real estate professionals. With over two decades of leadership, grit, and mastery, Jo shares what it really takes to succeed in a shifting, skill-based marketplace — and why the market does not dictate your success. What you do, consistently, does. 

Maria and Jo dig into grit, consistency, skill-building, connecting with people, and the mindset required to win when others check out — especially during the holiday season when most agents mentally disappear.

KEY TAKEAWAYS

1. Spring Market Starts NOW — Not in the Spring

2. Consistency Is a Non-Negotiable

3. Lead With Value — Not Your Voice

4. Skill-Based Market = Repetition Market

5. Make Business a Game — Gamify Your Discipline

6. Reflection Season = Improvement Season

7. Discipline > Perfection

8. A Thousand Dials a Day — Yes, Really

9. The Magic Number: 20–25 Connections/Day

10. Leadership Is Responsibility, Not Rank

11. Be The Solution — Not the Victim

12. 2026 Outlook: A Breakout Year Through Skills & Conversions

BEST QUOTES

Maria’s Best Quote:

“It’s not what happens to you — it’s how you handle what happens to you. We are our own solution.”

Jo’s Best Quote:

“What you do today will affect your first quarter. Stay engaged, stay consistent, and you’ll win.”
 

GUEST CONTACT INFO

Jo Ferraro
Website: soldinmadison.com
Phone: 608-445-6204

Connect with Maria Quattrone:
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YouTube: Maria Quattrone
Instagram: @maria_quattrone
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Website: MQrealesate.com
Office number: 215- 607-3535