Ahmed Assaf welcomes Dr. Thomas Trautmann to discuss his career shift from engineering to marketing, highlighting the urgency and project management skills required in the field. They delve into Dr. Trautmann's entrepreneurial spirit, the impact of family life, and the power of the right circle and networking. The conversation explores neuromarketing, the subconscious in decision-making, and gender differences in decision-making. They touch on managing the primal brain, ethical persuasion, and setting big goals. The episode emphasizes a growth mindset, avoiding negativity, the importance of mentorship, smarter associations, and lessons from successful individuals.
(0:00) Introduction of guest Dr. Thomas Trautmann
(0:18) Career shift: Engineering to Marketing
(3:02) Marketing: Urgency and Project Management
(4:15) Entrepreneurial Spirit and Influences
(5:31) Entrepreneurship and Family Life
(7:22) The Power of the Right Circle
(8:45) The Importance of Networking
(9:17) Neuromarketing and the Human Brain
(12:09) Subconscious in Decision Making
(21:26) Gender Differences in Decision Making
(25:11) Fight or Flight in Modern Life
(27:39) Managing the Primal Brain for Mindset
(30:13) Ethical Persuasion in Neuromarketing
(32:38) Setting Big Goals and Commitment
(37:03) Growth Mindset and Negativity Avoidance
(40:00) Mentorship and Accountability
(41:09) Growth Through Smarter Associations
(41:51) Lessons from Successful Individuals