“When you're six weeks out, no one’s coming to save you, it’s just you and your purpose.”

In this episode of Bodybuilding & Business, Kait sits down with Rob Williams, founder of Self Made Nutrition and GM of The Realm Fitness, one of Calgary’s most respected bodybuilding gyms.

Rob brings the kind of honesty the industry needs more of:

- What grit actually looks like in the final weeks of prep

- Why lifestyle clients lose momentum, and how to rebuild it

- The real emotional fallout after stepping off stage

- What coaches wish athletes understood about expectations vs reality

- How bodybuilding principles translate to business, leadership, and life

They also dive into the origin story of The Realm, from four empty walls to a thriving community of pros, beginners, and everyone in between, and why creating an inclusive, ego-free environment matters more than ever.Whether you're a competitor, coach, entrepreneur, or someone trying to find purpose in the monotony, this conversation is packed with practical mindset tools and industry insight.

And yes… we talk PED myths, post-show meltdowns, bad peak weeks, community culture, and why bodybuilding attracts the misfits who become powerhouses.

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Website: therealmfitness.com/

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In this Episode:

00:00 Grinding alone: purpose over motivation

01:17 Welcome to Episode 2 of Bodybuilding & Business

02:00 Rob’s story: chef - coach - gym GM

03:15 Building The Realm Fitness from the ground up

06:00 Community, inclusivity & the culture behind the gym

08:20 Breaking intimidation: why all bodies belong in the gym

10:00 How bodybuilding principles apply to life + business

15:35 Listener Q: “How do I rebuild momentum after falling off?”

18:20 Athlete mindset: discipline vs lifestyle flexibility

19:40 Post-show emotions: identity, disappointment & expectations

22:00 Why firing your coach after not winning is a red flag

24:40 Realistic goals: genetics, PEDs & the gap between divisions

28:00 The future of bodybuilding divisions + industry shifts

32:00 Social media, ego, & the YouTube-pose phenomenon

35:10 Kait’s wild peak-week travel story

39:45 Relentless consistency, even when life throws chaos

46:00 Rob’s legacy: growing athletes, growing people

50:10 How to work with Rob