On-site search logs are the most direct signal of user intent and product friction, yet teams rarely mine them for prioritized fixes. In this 10-minute episode Ron (diagnostics & experiments) and Mitzi (privacy & prioritization) walk listeners through a five-step, ops-friendly playbook to turn top queries into measurable wins. After a short trio of mini-cases (SaaS, ecommerce, publisher) showing a typical 5–20% drop in repeat searches and a 3–12% lift in trial starts or purchases after focused fixes, the hosts cover safe anonymization (hash+remove PII, strip identifiers, 30‑day retention), a minimum-volume threshold (n≥30 queries/week), lightweight clustering, mapping queries to five tactical fixes, and a simple scoring rubric for business impact. Each step includes one immediate action, a KPI to watch in 2–6 weeks, and a two‑week pilot template. Episode ends with a free checklist & pilot template download, a subscribe CTA, and an optional paid pilot offer (clearly labeled).